How to Leverage a Community of Passionate Fans

Convince & Convert

Jake explains that the outdoor recreation department is huge for Gamin, and Jeff speculates that the people who are a part of the outdoor recreation community are extremely serious about their hobby, which makes them very special customers for Garmin. billion was spent on mobile advertising.

The Blog Turns 20 This Year

Twist Image

In a world where pictures can be sent via mobile and then destroyed so that no trail ever exists, I still believe in words. I could not believe that if my words resonated, I would be able to find my own audience and build my own community. magazine. mobile.

[Exclusive] 5 factors driving the launch strategy of


We wanted a mobile-friendly experience out the gate. Whether you view the site on a desktop, tablet, or mobile device, the layout will adapt to the screen size and offer an optimized experience. Have you implemented a mobile strategy for your association magazine or blog (or both?).

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

54% of consumers say that “smaller communities have greater influence on a topic than larger ones.” Facebook = mobile. Half of all mobile web traffic in the U.K. Mobile Marketing Statistics and Facts. internet users are mobile only (includes tablets).

Speaking your Members’ and Customers’ Language: Six Gaps that might be Dooming Associations to Irrelevance


In 2013 Could Be the Year eBay Takes on Amazon for Real , Wohlson traces eBay’s amazing recent rise, in part, to the increased use of mobile applications. This is why, instead of simply catching up with the Jones, e-bay became an “early leader” in mobile commerce.”.

Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

If you move that into personal attacks – continually identifying e.g. pointing the finger and naming a person – you will find that you create a negative community with negative comments and a negative tone. The reasons why have to do with community practice… 1.

The Gift Of Facebook

Twist Image

While I understand that close to one billion people are connected there and that you can target your message down to a specific segment, I still don't think that people are on Facebook to consume content in the same way that they are consuming media when they're reading a newspaper or magazine online (which means that they're less inclined to pay attention to ads). magazine. mobile commerce. mobile social commerce. Let me be clear: I am still bullish on Facebook.

Australia: Industry Head, Social Media

Laurel Papworth

Marketing Magazine name Industry Head of Social Media for Australia. Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. Venessa Paech, Community manager, Lonely Planet @venessapaech.

A digital media framework for smart marketing communications

Sherrilynne Starkie

Magazine reading time down 77.5 Everything is being driven by mobile. Before 2005 this would have included customer magazines, flyers or newsletters. This means posting stories and managing conversations to keep the community engaged.

Freemium Revenues: Social Media Business Podcast

Laurel Papworth

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? And 9,000 buy the magazine at newsagencies.

Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. He then collaborated with a magazine to create a data map of his life. “In

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Holy Moly! The #Untech10 Story…


Thank You UNTECH10 – The Power of a Community (Omnipress blog). Mobile: Engaging members wherever they are (Splash!). Innovative Meetings: UnDaunted (PCMA Convene Magazine, April 2010). Here’s the story of #Untech10 as it unfolded through press and blog posts. To read the Twitter transcript, go here. [My My blog post: From #Tech10 to #UnTech10! Snow causes ASAE to cancel Tech Show ( ASAE’s Technology Conference: How to handle a crisis admirably (Splash!).

Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

Triberr is a community of bloggers that provides an easy way to find and share great content. You can then share that content with your audience across multiple channels, including your social media profiles, your newsletter, blog, website, and even a mobile app if your business has one!

How to Grow Your Fitness Blog to 100,000 Monthly Visitors in Less than a Year


In the middle, we have giant websites (newspapers, online magazines, etc.) Things like your page titles and descriptions, text formatting, image seo, mobile friendliness, speed and other settings that can help search engines understand the context (meaning) of your posts and pages.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with Yahoo!).

Is your online education ready for Generation Flux?


This article originally appeared on the Avectra blog with the title, Association Learning Communities Offer More than MOOC. MOOC is stirring up the same types of sentiments in the academic community that social media stirs up in the association community.

The Cannes Lions Grand Prix Winners for 2012


Cannes Lions Awards sets the benchmark for excellence in creative communications and this year Cannes Lions welcomes new entry sections for Mobile Lions and Branded Content & Entertainment Lions. Mobile Lions: Hilltop re-imagined for Coca-Cola by Grow Interactive for Google.

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10 Best in Class Brands on LinkedIn

Social Media Strategies Summit

The results, which showcased employee development and mobility, were shared on the company’s LinkedIn feed in a simple, yet eye-catching graphic. TAKEAWAY : Amplify the voices of your employees within their professional communities to more authentically promote your brands. #3

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.

A great opportunity for Nokia that no one has mentioned…

The Way of the Web

Integration with Xbox Live and gaming on mobiles has been mentioned by senior Microsoft staff for years, even before the Xbox 360 launched (One of the chief people involved in the Xbox project, J Allard, talked about it in-depth in an Edge magazine feature back in 2005).

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Find Great Apps for Your Nokia Lumia Phone with AppSocial


One of the things I find is missing about mobile app stores is the ability to find suggestions from people you know and trust. In case you’re not familiar, Zinio is the best app for reading magazines on your mobile.

Inside the Facebook Ads of Your Competitors: How to Research, What to Learn

Buffer Social

They placed their weekly magazine on a bright yellow background for some ads. Get an in-depth view of global issues with The Guardian’s essential weekly magazine. The one thing to keep in mind is that it’s mobile-only for now.

7 Instagram Influencer Marketing Tips for the Holiday Season


IT’S OFFICIAL My 2017 Holiday Magazine is LIVE! I created my annual holiday magazine because geeking out behind the computer was what drew me into blogging to begin with. I hope you enjoy this years magazine as much as I have enjoyed creating it.

The 21 Best Content Curation Tools

Webbiquity SMM

A hybrid curation app and social network—grab any content from the web and save it to your own Flipboard magazine. Access your account anytime and share anything from your computer, mobile and tablet.

How to Use Instagram Stories Templates for Your Brand (+10 Free Templates!)


For example, @natgeotravel has mimicked their magazine and website’s style to use stories as an extension of their physical and online product: Just like Versed, National Geographic use their own personalized font to create that editorial feel.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How do marketers separate hype from reality in mobile? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. Mobile apps (14%), digital magazines (11%) and podcasts (8%). Mobile Marketing Statistics.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family.

8 Key Steps for a Successful Instagram Takeover

agora pulse

Build community. You wouldn’t pay for an ad in a magazine no one reads right? Pre-scheduling posts lets you “set it and forget it” – leaving you with more time for community management and building around the takeover.

Using Social Media to Speak *With* Your Audience.


When you want to mobilize your base for a specific action, you create a page for it. And like that community, you may already realize that you will miss opportunities if you don’t find the answer. This is a guest post by Jordan Menzel, COO of CrowdHall.

Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

When he did business, he didn’t need a computer, email, or a mobile phone. Hmmm…might it be because they have social relationships with their friends and family and have shared experiences with them that form a bond stronger than television commercials or slick magazine ads?

This Week in Social Media – 7/24/2013

Social Media Marketing

Facebook’s Q2 earnings show mobile growth, U.S. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine , which is now available on the Web. A 61 percent increase in advertising revenue - 41 percent of which was from mobile advertising.

Speaking your Members’ and Customers’ Language: Six Gaps that might be Dooming Associations to Irrelevance


Two articles about e-bay’s recent growth surge, by Marcus Wohlson in Wired magazine, confirmed for me our research insights: organizations that succeeded and grew in this fluid environment had a number of shared characteristics that were deeply embedded in the way they thought, framed challenges, perceived value, approached challenges, engaged people and defined priorities. This is why, instead of simply catching up with the Jones, e-bay became an “early leader” in mobile commerce.”.

Association Social Media: The CFA Institute


Along the way, I took on responsibilities for digital innovation as well as mobile and content strategy. Additionally, I oversee our member magazine and continue to help look after our organizational blogging strategy, two key editorial platforms that we hope to bring much closer together.

10 Top Influencers to Guide You through the Social-Media Jungle in 2016

According to Entrepreneur Magazine, Neil created one of the 100 most brilliant companies in the world. Magazine said she is one of 21 social-media marketers to follow on Twitter. A highly regarded social-media influencer, Krishna De is also respected as a personal branding expert, live-stream strategist, mobile brand journalist, and a well-known keynote speaker. A quote to remember: “Every single community that grows on social media has its own unique DNA.

This Week in Social Media – 5/8/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences.

Association Social Media: National Business Officers Association (NBOA)


Our website also has a private social community, hosted by Higher Logic, called NBOA Connect. Most of the likes have been generated from Facebook ads targeted to members and others in the independent school community (see question #6 for more about our Facebook ads).

Everyone Can Now Create Twitter Moments: Here’s All You Need to Know

Buffer Social

It’s a powerful Twitter feature, continuing to help build community as we engage specific topics and events. Currently, Moments can only be created on Twitter’s desktop site (though it should be coming to mobile soon ). Allure (@Allure_magazine) August 9, 2016.

Association Social Media: American Diabetes Association


We also maintain an array of social media accounts for our signature special events, our Diabetes Forecast magazine, our Spanish-speaking audience, diabetes care professionals and our hardworking volunteers. 5) Is community management (group moderation) part of your responsibilities?