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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Influencers and brand.

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Justin Levy on How to Grow Reach without Driving Down Engagement

Oktopost

Magazine, and the Boston Globe and is the author of the second edition and co-author of the third edition Facebook Marketing. The conversation centers around organic social media reach and how to consistently grow community across the social media channels brands care about and the challenges of driving growth without driving down engagement.

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Experiment: Can Post Timing Improve Your Instagram Engagement?

Hootsuite

Complaining about lower-than-usual Instagram engagement (especially if you haven’t tried Reels yet ). It’s a simple way to potentially improve engagement, but a powerful one. Well, I guess it’s back to commiserating with the shadow-ban community. The hottest social media trend this fall? One likely explanation? Let’s goooo!

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Open Community Case Study – GoPlow

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

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SMSsummit Speaker Interview with Sarah Barnes of Harvey Mudd College

Social Media Strategies Summit

Sarah Barnes has more than 20 years of experience as a writer and editor for print and digital communications. At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more.

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How to Structure And Staff Your Internal Social Media Marketing Team

Ignite Social Media

They also must rely on the company’s customer care roles to manage community engagement. They likely need to engage an external creative or social media agency to help them with this function. One of the most common support roles within a Mid-Scale Team is a dedicated Community Manager.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 this would have included customer magazines, flyers or newsletters. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. Owned Media is self-published content.

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