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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

Did you know that Twitter, now rebranded as X, started as a minimalist platform for sharing short, 140-character messages? Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best.

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Social selling: What it is and 10 expert-level tips for success

Sprout Social

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133
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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. It was a lot of testing and learning, and a lot of time scrolling through my own For You Feed.

Buy 118
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How HIKI Shifted Their Social Media Marketing Launch Strategy During COVID-19

Buffer Social

Read on for a behind-the-scenes look at how HIKI shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products. I also am so inspired by our community's posts about HIKI. How does managing HIKI’s social media account and community look like on a day-to-day basis?

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How I Increased My Twitter Following by 45% In One Week

Jason Yormark

Like I’ve written before, I didn’t really spend a large amount of time with Twitter until May of this year. Like I’ve written before, I didn’t really spend a large amount of time with Twitter until May of this year. First, some disclaimers on my methods/motivations of using Twitter. But for me, it works.

Twitter 195
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Brand awareness: What it is and strategies to improve it

Sprout Social

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. But how do you become a familiar face within your followers’ feeds versus someone they just scroll past? There’s no one correct answer to that question.

Strategy 131
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Do Social Media Managers Really Need a Master’s Degree?

Hootsuite

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. Twitter Lists.