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How To Create a Strong Social Media Advocacy Program

Hootsuite

In short, an engaged community leads to better sales outcomes. Only four of these 12 recent posts on the Starbucks Instagram feed are brand marketing posts. The key to building a strong social media advocacy program lies in leveraging your existing communities. This community is likely already talking about (and to) your brand.

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4 social advocacy examples that prove authenticity pays off

Sprout Social

While the path to a perfectly curated feed is paved with good intentions, there’s bound to be some trial and error along the way. Whether we like it or not, seeing an original post from a familiar face in our social feeds has become a novelty. As networks work those kinks out, marketers have to adapt. It piques interest.

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How to Create Branded TikTok Content: Best Practices

Ignite Social Media

Using diverse video styles can also make your feed more interesting. People also love seeing product demos, product highlights, and more. Engage with Communities If you have trouble brainstorming ideas for your brand’s TikTok , turn to relevant communities. How Do I Know if My Audience is on TikTok?

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5 Ways To Increase Ecommerce Sales with Facebook in 2022

Pixlee

Do a Product Demo on Facebook Live. The increased popularity of live streaming means you can do product demos live and reach more potential customers. Facebook Live is a good platform for live product demos as it also allows customers to ask questions that you can answer in real time. .

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about.

Strategy 123
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How to find & vet content creators for your next campaign

Sprout Social

While we did our own product shoots in-house, we also wanted more UGC-style photos and video clips to incorporate into our social media feed and email content post-launch. When we were ready to find creators, I found that looking to our community and third-party platforms was the most helpful. Look within your community.

Campaign 105
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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. It was a lot of testing and learning, and a lot of time scrolling through my own For You Feed.

Buy 117