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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events.

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Industry certification a must for social media career success

Sherrilynne Starkie

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.

Industry 170
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” Per the report, “across all industries, social marketers were far more likely to be kept than cut.” Lead gen campaigns have the most expensive cost per click, at $0.20.

Research 257
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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The idea of doing less with more is not uncommon to communicators. Let’s hit it. Let’s Talk Money. The Latest & Greatest.

Survey 185
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Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

One way you can gain immediate traction and competitive advantage is to work with influencers in your industry or niche to create partnered content with them. The truth is your prospects, customers, online audience and social network communities are bombarded by information, news and media.

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What’s wrong with online community today?

Janet Fouts

If you know me, you know that community has always been the backbone of my work, and the foundation of my business. You may also know that taking a thoughtful and mindful approach to how we communicate with others really matters. We wanted online communities to be a reflection of our personalities and a place for personal expression.

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When You Should (and Should Not) Hire a Social Media Marketing Agency

Ignite Social Media

This helps social media agencies provide the latest in analytics, content production, paid ads, community management, and other updates across different social platforms without requiring a 20-person team in-house, saving you a lot of time and money. Given that, per hour a team will provide cost savings.