Trending Sources

How T-Mobile Changed The Wireless Industry For The Better

The Realtime Report

How T-Mobile Changed The Wireless Industry For The Better By Jessica Oaks. T-Mobile’s ultimate promise is giving custumers the ability to use their devices more often at lower cost. T-Mobile has innovated a revolutionary way of doing business within the industry.

Changes to the Barcelona Principles Hurt the PR Industry

Spin Sucks

During the live session, I asked him why the PR industry has such a hard time measuring its effectiveness. To his point, it IS better than the original definition from 1982, but it still tells no one (including those of us in the industry) what the heck we do. By Gini Dietrich.

Faking it on Social Media: What are the Costs?

Spin Sucks

There used to be a time where I’d find people in my industry on Twitter and get giddy when I saw they had hundreds of thousands of followers. Today’s guest post is by Stacey Acevero.

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The Communication Industry Has a Perception Issue

Spin Sucks

The communication industry has a perception issue. He thinks communication professionals have a perception issue ; that there are bad eggs in our profession, just like every other industry. They are the cost of doing business. Typically, PR is seen as a cost of doing business.

3 Trends in the Daily Deal Industry


With Facebook phasing out its daily deal offers, Yelp scaling back its own, and Groupon still working towards an IPO, there are a lot of questions regarding the daily deal industry. Rising User Acquisition Cost. Daily coupon fatigue is settling in.

27 Writing Mistakes that Are Costing You Clients and Cash

Writtent Blog

Using Industry Jargon No One Else Knows. The post 27 Writing Mistakes that Are Costing You Clients and Cash appeared first on Inbound & Content Marketing Hub. Forget about all your blog marketing and traffic generation efforts.

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The Pageview Industrial Complex

Twist Image

The cost of standard run of network advertising is relatively low. It''s hard to argue that most content-based webpages aren''t all that annoying, but there is a cost for access and there is a cost for this content that must be paid by the consumers. I cross-post it here with all the links and tags for your reading pleasure, but you can check out the original version online here: Huffington Post - The Pageview Industrial Complex. marketing industry.

How Much Do Quality Copywriting Services Cost?

Writtent Blog

But how much should quality content cost? How Much Do Content Creators Cost? Because the process of creating content is so human-driven, there’s no standardized industry measure to determine fair costs for content. Normal. false. false. false. X-NONE. X-NONE.

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Is the Financial Services Industry Poised for Market Disruption?


If the financial services industry is to keep up, it needs to: embrace and acquiesce to the new customer mindset. Digital is Turning the Industry on its Head. I come from the financial industry. This is, by far, the most onerous hurdle for one of the oldest regulated industries.

How to Use Industry Insights to Improve Your Content Strategy

Convince & Convert

“What’s great about the world of content is that there’s never been a better time than right now to fail, because if you fail, the cost of production was ridiculously low, and if you fail it meant that only two people saw it.” Leading With Imperfections.

Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

One way you can gain immediate traction and competitive advantage is to work with influencers in your industry or niche to create partnered content with them. Times are changing.

#SproutChat Recap: Creating Content for the Travel Industry

Sprout Social

Even in an industry overwhelmed with user-generated-content , there are challenges. How do you get folks to your travel destination when cost and time often get in the way? Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts. If you don’t have your own blog, research industry adjacent blogs that you can contribute to in order to gain exposure.


Search Engine Optimization Firms Like RankPay Still Hurting SEO Industry

Bill Hartzer

It is the companies like Rankpay (detailed below) that are sending emails like the one below that is truly hurting the search engine optimization industry as a whole. upfront pricing on our website, and have zero start up costs.

Social Media Success Stories From Surprising Industries

About Us Contact Us Support Home Blog Portfolio Services Value Inbound Marketing Journal Social Media Success Stories From Surprising Industries Kuno Creative - Tuesday, May 12, 2009 Still not convinced that Inbound Marketing and its emphasis on social media fits your industry or marketing plan? Maybe you think it has no place in "hands-on" industries like construction and manufacturing. This strategy has enhanced sales while reducing marketing and customer support costs.

How to Know You’re Getting the Best CPC for Your Facebook Campaign

SocialTimes Facebook

One of the primary challenges content marketers face is making sure that they’re getting the best cost per click that they can for their Facebook campaigns. one-half the cost of Version A. We all want more for less.

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An Introduction to Peer-to-Peer Fundraising


Peer-to-peer fundraising, also known as “team fundraising” and “personal fundraising,” is a low-cost and creative method of fundraising that gets your current supporters involved in raising money for your organization. Cool Social Tools Implementation Industry Insider

How to Measure CRM ROI for Your Nonprofit


Across the industry, CRM initiatives have reported failure rates between 18 and 69 percent. This means everything boils down to a simple ratio of net gain over total cost. Calculating CRM investment cost. Added cost integrations. Cost of adding or removing users.

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Do You Know the Value of Your Website?


” Not how much does it cost, but how much is it worth? So valuable that every CEO should know what it’s worth is, and if that worth is more than the cost. The website should not be just a cost center. Content Strategy Debunking the Hype Industry Insider

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A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

SocialTimes Facebook

Testing and optimization: When testing and optimizing a Facebook email drive, you must consider a number of factors that often vary by industry vertical, including Creative refresh (click-through rates and conversions can drop drastically after running the same creative to the same audiences for more than one week. While email is the closest thing to direct communication in the digital age, few people would gripe about a drought hitting their inbox.

30 Low-Cost Ideas for Content Marketing on a Shoestring Budget

Writtent Blog

If you ever want to really annoy a marketer, tell them that content is low cost marketing. A 30 minute interview with a customer could be repurposed into loads of low cost marketing content. No one knows your industry’s acronyms, terms, and slang better than you.

Meme 11

Dear Bloggers, I Apologise. Regards, the SEO Industry


That it is an industry full of scammers who are trying to use your site for nefarious and dastardly reasons. Every single person within the SEO industry will fit into one of these no matter who they are. Regards, the SEO Industry.

Treat Digital Like Real Property


To prepare for the taxes that will need to be paid, my financial advisor told me I can deduct improvements from the cost basis when determining the capital gains on the property. Repairs and regular maintenance costs cannot be deducted.

Rethink Your Website Redesign Process


Potentially lowering the overall cost of the project or lifecycle. Content Strategy Debunking the Hype Featured Implementation Industry InsiderThis is the first in a new series of posts about rethinking how you approach your website. ————– Where to start?

5 Fatal Mistakes Your Paid Content Marketers *Are* Making (and How Much it’s Costing You)


How much do I think this probably cost their client? But that’s not the only way their wasting their time and your money, nor the only way they’re swiftly undermining blog-industry respect for your brand. ” Blogging is a relationship-based industry.

Create the Right Goals for Your Website


When you create a simple self-service environment, your cost per transaction decreases over time. This will decrease the cost of the website over time while also contributing to the growth of the association. Content Strategy Debunking the Hype Featured Implementation Industry Insider

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How to Create Visual Content for Social Media on the Fly


Pic Play Post (for iPhone and iPad) is one of those low-cost tools. Content Strategy Featured Industry Insider My favorite free (or cheap!) tools for non-designers. So, we’ve all been hearing it. It’s all over the Web: the future of social media is becoming more and more visual.

11 Myths of Social Media Marketing

Webbiquity SMM

On the producer side, the most important attributes are interpersonal skills and industry knowledge. While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price.

27 things CRM can do for you


Email marketing is a cost-effective way through which you can successfully market your product or service. This leads to managing number of different systems and application, which could prove to be costly as well as a time-consuming experience. Industry Insider

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Sign up right now at a totally reduced cost for 2012 for a limited time. Hint: it’s in the approach and communication, not in the fact that viability isn’t possible in some industries. It’s my birthday and I have some great news!

[Cool Social Tools] Hot Online Community Platforms for 2015


Within its pages, you’ll learn much more about these vendors, who helped offset the cost of producing the guide. Cool Social Tools Industry Insider Guest post by Teri Carden and Ben Martin of Online Community Results. ————— Due diligence. It’s a real thing.

71% of Airlines See Mobile as the Future of Airline Payments

The Realtime Report

Here are some additional highlights from the survey of 68 global carriers (including both low-cost and traditional airlines): mobile acceptance on-board flights will increase from 5% to 36% in the next two years. photo: Wikipedia Commons.

LinkedIn Recruiter: Solution to All Your Recruitment Problems


Many global companies like Ebay have used it and have voted it as more cost effective and an easier recruitment option. It is possible to filter and target candidates precisely based on company, location, industry, skill set, keywords and full user profiles.

Pricey Top-Level Domains vs. Strategic SEO

The Social Media Incubator

These domains can be specific to your industry, such as or travel.adventure. Internet Marketing 101 Online marketing SEO Social Media ROI caroline melberg cost of domains cost of top level domains domain purchases Gary Elliot Judy Shapiro social media firm minneapolis social media strategist strategic SEO top level domains top level domains worth it

If Net Neutrality is dead, what does it mean for associations?


I tell my friends that the association industry is the biggest industry no one knows about. And as an industry there are a LOT of websites with a LOT of content. All I know is that as an industry we should be paying closer attention and make our voices known.

A Complete Guide to Twitter’s Q2 2016 Earnings Call

SocialTimes Twitter

Second, while we have worked to drive higher return on investment for advertisers (by leveraging our current user base, ad formats and innovations in targeting, creative and measurement), we’re still priced at a premium CPE (cost per engagement) relative to others.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. This is good stuff from the biggest experts in the industry.

2012 – the year of 3D printing?

The Way of the Web

It seems like I’ve been talking to people about 3D printing for ages, but it seems like momentum is really gathering for it at the moment as it starts to reach a wider audience, and with the news Makerbot Industries has just secured $10 million of funding.

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4 Ways Social Media Has Changed The Fashion Industry | Mindjumpers


One of the fashion industry’s greatest blogger is 13-year-old Tavi (who has already been to a number of the greatest fashion shows and is referred to as one in the “frontline of fashion&# ). Especially fashion retailers – the superficial industry for many ways.

Why and How You Should Get Proactive About Customer Service


Martin says that proactive customer engagement can increase customer satisfaction and boost revenue while lowering costs. Industry Insider

FAQ 34

Using Social Media to Speak *With* Your Audience.


Whether it’s a disengaged donor, an unheard employee, a frustrated fan, or an unmotivated consumer, it will cost you time, money, and reputation if you fail to listen to your stakeholders. Industry InsiderThis is a guest post by Jordan Menzel, COO of CrowdHall.