Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130

Brands Facebook Influencer Campaign 130

Waxing UnLyrical

MAY 13, 2019

Fast Retailing. Now on to: 5 Simple Ways SMBs Can Ace Social Listening. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. People form social media groups and communities to discuss matters they care about. IHS Markit.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. Is a 2% engagement rate high or low?

Industry 125

Industry Engagement HootSuite Analytics 125

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 124

Reputation Tools Brands How To 124

Hootsuite

FEBRUARY 3, 2022

A chatbot is a piece of automated messaging software that uses artificial intelligence to converse with people. A Facebook Messenger bot is a chatbot that lives within Facebook Messenger, meaning it converses with some of the 1.3 Conversational commerce allows for personalized recommendations, lead qualification, and upselling.

Facebook 145

Facebook HootSuite Conversation Retail 145

Sprout Social

MAY 15, 2020

For some industries, a high daily post volume is essential to keep up with trending conversations or get eyes on content in a crowded space. However, with so much variation in the overall volume of conversation by industry, it can be hard to know if you’re keeping up with your competition or lagging behind in key areas.

Industry 117

Industry Real Estate Social Media Sports 117

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Mindjumpers

SEPTEMBER 17, 2012

Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. Another interesting fact is that over 65% of respondents indicate that in addition to social platforms such as Facebook and Twitter, they are using community plat­forms. Monitoring.

Survey 225

Survey Report Social Media ROI 225

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data. More about this blog here.

Research 265

Research Social Media Marketing Retail 265

The Realtime Report

FEBRUARY 10, 2017

Not all social media platforms are equal or fit for all types of marketing. Twitter, for instance, is an ideal platform for brands that want to have ongoing conversations with their customer base. Additionally, these sites can directly link to retail sites for click-to-shop purposes, resulting in direct sales.

Retail 70

Retail Fashion Social Media Platform 70

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. What’s your goal?

Industry 231

Industry Real Estate Social Media Travel 231

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Image Source Analytics from Keynote’s social listening feature is vital in this quest. This tells you about popular conversations and helps you gauge audience response.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

MAY 19, 2021

What is social media interaction? Social media interaction is an umbrella term that encompasses all the two-way conversations and touchpoints that occur between companies and consumers. Social media is conversational by nature. And great conversations can have a positive impact on sales.

Engagement 130

Engagement Brands Review Influencer 130

Buzz Marketing for Technology

OCTOBER 12, 2011

Are consumers entering conversion pathways that lead to sales opportunities? To succeed, you’ll need to understand where your brand fits into your customers’ lifestyles, become a member of those conversations and/or communities, and continually evolve your advertising efforts into opportunities to engage and connect.

Social Media 240

Social Media Marketing Compete Retail 240

Adam Cohen

JULY 19, 2010

twitips MV said: Social Media Chat Tuesday, July 21st: There are regular chats on Twitter, and then there’s hashtagsocialmedia.com… [link] [.] blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. More about this blog here. Thanks for dropping by.

Social Media 219

Social Media Disqus Web 2.0 Badge 219

Convince & Convert

SEPTEMBER 6, 2013

This week: From ExactTarget , a free whitepaper entitled The Mathematics of Social Marketing. From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now . The RSS feed is: [link].

Crowdsourcing 137

Crowdsourcing B2B Social Media Retail 137

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Experiment with social copy.

Strategy 125

Strategy Brands Hubspot Survey 125

Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Sprout Social

JUNE 24, 2019

Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers. social messages annually. Koch Communications. It helps auto dealerships all over the United States increase conversions, website activity and sales.

Automotive 67

Automotive Reputation Social Media Management Retail 67

Sprout Social

JUNE 27, 2022

Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Keeping up with these social trends isn’t just a B2C priority.

B2B 131

B2B Brands Marketing How To 131

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

Social Media Marketing

MAY 8, 2013

Industry News Content is always challenging to develop for social media, but what about the efforts you''re undertaking for engaging fans? Here are 7 ways to improve your social media engagement. Being a community manager is more than just posting to social networks on behalf of brands.

Social Media 160

Social Media Automotive Klout Flipboard 160

Diva Marketing Blog

MAY 8, 2014

If after their real time feedback you still can’t decide you can always create a Pinterest board, post on Instagram or start a Facebook or Twitter conversation. Jelly combines your social network and your friends'' network. . Upside: lots of opinions. Downside: lots of opinions. It''s my new favorite time suck.)

Smart Phone 76

Smart Phone Retail Mobile Buy 76

Hootsuite

JULY 4, 2022

Your goals are the heart of your social media strategy and your social network choices need to be in service of them. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. You may have heard that TikTok is amazing for its organic reach.

Questions 104

Questions Banking Insurance HootSuite 104

Saying It Social

JUNE 3, 2010

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Convince & Convert

NOVEMBER 15, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Put Yourself on the Social Map: From Vagueness to Greatness is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Loyalty 138

Loyalty Nielsen Social Media Case Study 138

Absolute PA

JUNE 15, 2013

Or Meredith Blair , owner of ShopBizi , who landed a new online retailer for her fabulous line of exclusive leather handbags. And, that’s important for business because we can listen to those conversations, we can ask our own questions to understand our customers better. It Sets Your Inner Social Butterfly Free. Cool or what?

Twitter 106

Twitter Tweetdeck Social Networking Blogger 106

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. What are your goals of social media?

Findability 201

Findability Domain Name Policies Social CRM 201

Later

SEPTEMBER 1, 2020

Keep in mind also that some social platforms are better suited to certain kinds of businesses. For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. Are you looking to reach new customers? View this post on Instagram.

Platform 78

Platform Social Media Small Business Instagram 78

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 98

Twitter Tourism Travel Education 98

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Diva Marketing Blog

JULY 21, 2011

Part 2 of my interview with Alex Brown explores how he incorporated social media to create awareness for his book, the Barbao community, horse slaughter and Laminitis the disease that killed Barbaro. Part 1 tells the back-story of why Alex wrote the book and how he created an engaged community of thousands.) . content creation.

Class 93

Class Retail Communities Review 93

Kikolani

MARCH 22, 2013

How to Increase Twitter Engagement with Nestivity – Learn how to increase Twitter engagement and followers with Nestivity, the Twitter tool that turns your tweets into conversations. Social Media / Social Networking. Blogging / Content. The Writer’s Author Rank Cheat Sheet – Author Rank got you confused?

Mashup 128

Mashup Resources Klout FeedBlitz 128

Diva Marketing Blog

MAY 8, 2014

If after their real time feedback you still can’t decide you can always create a Pinterest board, post on Instagram or start a Facebook or Twitter conversation. Jelly combines your social network and your friends' network. . Upside: lots of opinions. Downside: lots of opinions. It's my new favorite time suck.)

Smart Phone 40

Smart Phone Retail Mobile Buy 40

Josh S Peters

JULY 22, 2009

As previously mentioned I’m on a hunt for Social Media at the OSRM09 (Outdoor Retailer Summer Market) and let me tell you… I found it! Talking to their rep Tami Snow they are a brand that truly believes in social media and have seen it’s power first hand. So far the ORSM09 has been great!

Social Media 100

Social Media Lijit eBook Retail 100

Proactive Report

JULY 3, 2011

“A powerful global conversation has begun. The Social Graph is the representation of our relationships. In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. The Cluetrain Manifesto.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Sprout Social

OCTOBER 23, 2018

Since its inception, social media has played a significant role in Black Friday advertising. In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend.

Social Media 91

Social Media Strategy Hashtag ROI 91