Social Media Strategies Summit

MARCH 12, 2025

But, while you could wait for them to visit a price or product comparison website ( between 19% and 33% of people do this when researching purchases), there’s a much better way to establish your offer as the best one for their needs. According to consumer behavior data, people are actively comparing solutions before buying.

Products 140

Products Social Media Brands How To 140

Mindjumpers

JANUARY 7, 2013

Brandwatch’s recent report “Brands on Twitter 2012” goes deeper into the subject, analyzing 258 global brands’ Twitter activity for 2012 with comparison to 2011. However, in order to get the most value out of their activities, brands keep adjusting and optimizing the ways they make use of Twitter.

Twitter 262

Twitter Brands Nielsen HootSuite 262

Firebelly

NOVEMBER 8, 2011

Google+ Pages for brands have launched; let the comparisons to Facebook brand pages begin! Contests on Facebook are one of the fastest ways to raise page awareness and boost community size. Vanity URLs. Find us at facebook.com/firebellysocial is a lot easier to remember (and takes up a lot less space) than find us at [link].

Google 227

Google Brands Comparison Policies 227

Techipedia: Tamar Weinberg

JUNE 30, 2008

After using both closely, the comparison to Twitter shouldn’t even be the case. When it comes to a basis of comparison, nested conversations are probably the only aspect of Plurk that has brought it much success (save for the lack of downtime, though it does suffer some quirks here and there). You may have more than one.

Twitter 199

Twitter Microblogging MySpace Comparison 199

Hootsuite

AUGUST 17, 2023

Fine, fine, here’s one more: Khoros is another social media management tool that offers plenty of advantages for businesses — namely because the comprehensive platform combines social media management, customer care, community management, and marketing automation. By comparison, Sprout Social’s cheapest plan starts at $249 a month.

Comparison 96

Comparison HootSuite Hubspot Social Media Management 96

Waxing UnLyrical

MARCH 10, 2011

We talk often – myself included – about using it to build relationships , about getting to know one’s community, about deepening human interaction. When we talk about building community, aren’t we really talking about getting to know each other in a deeper fashion than that allowed by 140 characters?

Social Networking 255

Social Networking Flickr Avatar Communities 255

Webbiquity SMM

JUNE 21, 2022

Use a comparison tool on their phone to find the lowest price. Moreover, brands today can use their websites to build a community around their product or service. Brands can even collaborate with other influencers in order to gain access to (and learn from) each other’s communities. Order the product on their home laptop.

Influencer 332

Influencer Brands Policies Privacy 332

Mindjumpers

SEPTEMBER 17, 2012

Another interesting fact is that over 65% of respondents indicate that in addition to social platforms such as Facebook and Twitter, they are using community plat­forms. A comparison of the investment priorities by level of social media maturity provides greater insights, as mature brands are focusing on different priorities.

Survey 225

Survey Report Social Media ROI 225

The Realtime Report

DECEMBER 11, 2012

Google+ has been around for well over a year, but user numbers still pale in comparison to competitor Facebook’s over 1 billion monthly active user base ( AdWeek ). The blog post also announced new features for Google+, showing a continued effort to make the social network more appealing to users.

Activities 185

Activities Google Foursquare Comparison 185

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

What functionalities do you think WordPress, vBulletin, and other common platforms need to be able to better develop communities? Beyond the core of people who want to demonstrate their expertise in a niche by blogging, will blogging continue to grow, or will community-oriented sites become more popular?

Social Media 189

Social Media Class Forums Microblogging 189

Buzz Marketing for Technology

JUNE 27, 2008

Vendor Comparisons & Waves. Social applications in particular, such as communities and social networking sites, are cost-effective and have a measurable impact on prospects decisions in the consideration stage, which will be important to companies under recessionary pressures. Global Navigation. Teleconferences. Consumer Data.

Research 208

Research Strategy Policies Marketing 208

Waxing UnLyrical

MARCH 11, 2013

CPM IS an advertising metric, comparison WILL be made #measurepr. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. And then Eric Wittlake (who I’m trying really hard to bring on as a guest, click here to tell him he should join !)

CPM 226

CPM Handbook Comparison Consultant 226

Audiense

MARCH 14, 2018

The 2017 report showed a more segmented community from; human rights activists, business, music fans, sports fans. The post Pressing for progress: A comparison between International Women’s Day 2017 and 2018 appeared first on Audiense. Although this was a short report, I hope you found the conclusions interesting.

Comparison 90

Comparison Influencer Report Film 90

Buffer Social

APRIL 7, 2025

Now, while these median numbers provide a broad comparison of which platforms drive the most engagement overall, they don’t capture how engagement has shifted over time. Facebook remains a high-value platform for community-driven engagement — especially if you leverage Groups and interactive content.

Platform 125

Platform LinkedIn Engagement Patterns 125

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. People drive our community, not products. ” – Nicholas. Discovering Buffer through a personal touch.

Communities 111

Communities Company Social Media Case Study 111

Mindjumpers

MAY 24, 2011

Other ways to analyse return on social media are sales forecasting as well as comparison off current sales with last touch sales. Here we could also use customer life value (CLV) or the amount a customer would spend with the company throughout his loyalty period vs the cost of acquisition.

Campaign 203

Campaign Social Media ROI How To 203

Unmetric

MARCH 13, 2017

Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare. One of the interesting factors about these brands’ Facebook communities is that most of them recently merged their car model pages into their parent company page - except Honda. Honda - Post Types.

Comparison 72

Comparison Brands Report CSR 72

Bill Hartzer

FEBRUARY 26, 2025

From endless comparison to mindless doom scrolling, many platforms thrive on negativity. Instead, it focuses on gamified goal-setting, community support, and celebrating progress no matter how small. But a new app called Take The Win is flipping the script. “This isnt social media,” says Brilliant.

Social Media 78

Social Media Badge Comparison Sports 78

Kikolani

JULY 24, 2013

Analytics Comparison. I started engaging with my readers again, both on my site and on social media, which strengthened the community. Your personal attentiveness to your blog and its community will. This boosted opt ins greatly, as seen by my June 2013 numbers. Conclusions. So be sure to give them what they want often.

Comparison 160

Comparison Analytics Overview Blogger 160

Waxing UnLyrical

MARCH 15, 2012

Surrounded by the books, tools and fabrics that demonstrated centuries of skill and craft that form the foundation of the tailoring profession, I couldn’t help but think a little about the current rate of change in the field of PR and communication.

Comparison 171

Comparison Skills Flickr Fashion 171

Mindjumpers

AUGUST 11, 2010

Word of mouth marketing has found a strong partner in social media which further emphasizes more personal and relevant relations with clients, prospects, brand advocates and communities. Next to the use of social network sites you can also use proprietary community platforms. Participate in these discussions.

Marketing 171

Marketing Module Forums Social Networking 171

Convince & Convert

OCTOBER 26, 2010

However, in comparison to your Facebook fans, your email subscribers usually provide far more important information to your business when they subscribe. The psychology of Facebook “likers&# is similar to email newsletter subscribers (I have enough kinship with this company to allow them to stay in touch with me).

Facebook 159

Facebook Metrics Comparison ROI 159

agora pulse

JANUARY 12, 2021

Product / Software / Service Comparisons. Now create content to target those search queries: Example: PayKickstart shows an effective strategy of targeting comparison-based search queries to better control the sentiment. Here’s its comparison-driven content: ClickFunnels vs PayKickstart: 5. Video Reviews / Testimonials.

Types 162

Types Content Comparison Screencast 162

Convince & Convert

NOVEMBER 30, 2011

In comparison, slow response or no response produces a decided “meh” vibe. The widely held notion that we should staff community manager and similar positions with young, inexpensive, socially savvy people who juggle smart phones like flaming clubs may actually be a terrible idea.

Smart Phone 124

Smart Phone Comparison Communities Company 124

Waxing UnLyrical

JULY 18, 2011

Where does the mainland Europe market fit into this US/UK comparison? Broadband access, and how people use digital in their real lives, is reflected in how marketers use digital in their communications. In EMEA more broadly, there are massive differences in how community members behave, and engage, from one country to the next.

Tweetdeck 193

Tweetdeck Issues Campaign Comparison 193

The Marketing Blog

FEBRUARY 6, 2010

Although it emphasizes Orkut’s rapid decline in India some of the comparison parameters are quite interesting: Comparison table: Facebook & Orkut What are your thoughts on Facebook’s phenomenal growth in India? The article rightly compares the Orkut > Facebook transition to Hotmail > Gmail’s.

Web 2.0 145

Web 2.0 Facebook Startup Comparison 145

Social Media Network Marketing

MAY 9, 2011

Infact as a matter of speaking, and in comparison, it is called as one of the largest nations coming into force - or shall we say is already into force with the political revolution that it enables? On your Community Member's feed they show up as thumbnail. Facebook has become one of the major Social Networking Sites.

Engagement 120

Engagement Social Media Facebook Comparison 120

Sprout Social

MARCH 26, 2020

Given the complex nature Red Hat’s offerings, the customer and community feedback Red Hat receives on social media every day is invaluable. If you’re finding it difficult to set professional and personal boundaries, lean into the community and human connections that make social media such a powerful platform. Lean into your community.

Social Media Management 145

Social Media Management Social Media Comparison Energy 145

Josh S Peters

JANUARY 16, 2013

By creating compelling content (purchase or product oriented) and sharing it with your, hopefully ever growing, social community you can be the stimulus that gets people thinking about your products or services. Your search and social strategies can and should play into this part of the ZMOT process.

Sample 166

Sample Samples Comparison SEO 166

Buffer Social

JANUARY 29, 2024

It attracted users with its similar look, small community, and focus on decentralization. These lists can be community-driven, providing collective control over the content seen on the feed. With its X-like interface, Bluesky is best for users seeking a familiar experience but with more control over their data and community engagement.

Features 124

Features How To Notification Comparison 124

Convince & Convert

APRIL 18, 2013

In comparison to other messages expressing sorrow, thoughts and prayers, the uniqueness of this ad stood out. The Chicago Tribune ad highlighted sports as a common thread for both cities and communicated it in a way that shined the spotlight on Boston. Form a cross-functional team and keep all communications consistent.

Sports 133

Sports Authentication Comparison Social Media 133

The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. of tweets, tweet type, conversation type.

Study 180

Study Company Web 2.0 Twitter 180

Social Media Strategies Summit

APRIL 8, 2021

You can create and edit short (30-second) videos, adding music and effects, then share them with your followers and the wider Instagram community (provided you’ve got a public account). Engagement: There are so many figures out there on engagement rates, it’s difficult to make a direct comparison. How to Create Instagram Reels.

Instagram 246

Instagram Brands Real Estate Remix 246

Social Media Strategies Summit

APRIL 25, 2023

This type of content can take various forms, such as product comparisons, case studies, buying guides, or in-depth reviews. Source: Shopsolarkits.com Here’s another example by Dyson , a home appliances brand, featuring a “product vs. product” comparison article. Example SellerPlex does this expertly.

Conversation 227

Conversation Company Loyalty Case Study 227

Buffer Social

MARCH 20, 2025

Comparison 4. Stone , founder of Adaptive Communities, creates marketing-focused Pinterest content, such as infographics and tool stacks with a clear goal: driving Pinterest users to his page, where he sells Notion templates. If you want to grow on Pinterest, you have to build a community. Instructional 2. Quick tip 3.

How To 100

How To Trends Examples Hashtag 100

Ignite Social Media

FEBRUARY 9, 2022

In comparison to Facebook, Instagram, Snapchat, and YouTube, TikTok is the only social platform that allows individuals to natively download videos from the app and save it to their camera roll. One of the best ways to cultivate authentic brand loyalty is to spotlight community member’s brand love. Glossier Embraces UGC & BTS.

Brands 125

Brands UGC Authentication Comparison 125

Hootsuite

JUNE 28, 2024

Community management tools Community management is crucial for fostering engagement and building relationships with your audience on Instagram. This makes it easier to manage communication and respond promptly to inquiries or feedback. Check out this comparison of Hootsuite vs. Later. Still unsure?

Organization 115

Organization Tools Instagram HootSuite 115