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A digital media framework for smart marketing communications

Sherrilynne Starkie

Increasingly, Canadians are enjoying the video-based platform TikTok. Fifteen per cent of Canadians are using this youth-oriented platform, and of those, two-thirds us it daily. It includes partnerships, alliances, syndicates and more. A balanced communications strategy is going to maximize the return on investment.

Marketing 367
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Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Comment syndication and aggregation – commenters can push their comments to Facebook; comments left as a reply over there are aggregated back on the original site. This carries over to the new plugin, meaning that a company’s Facebook Page can engage in conversations on third-party sites. Comments tied to one platform.

Comments 388
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Increasingly, Canadians are enjoying the video-based platform TikTok. Fifteen per cent of Canadians are using this youth-oriented platform. It includes partnerships, alliances, syndicates and more. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 195
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What Blog Platform Is Best for Your Business?

Socialmedia.biz

But here in 2018 there is just no other blogging platform that gives you the freedom, variety and control over your content, your traffic and your monetization than WordPress. WordPress.com is a free blogging platform that uses WordPress software, but it is not recommended for businesses and professional bloggers — more on that below.

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Social Media Marketing Trends for the Back Half of 2019

Ignite Social Media

With the move towards private messaging, Facebook is refocusing their platform on Groups. Groups could help to build and foster a community that was once happening on brand pages. With Pinterest’s recent IPO and Instagram beefing up their shopping features, we will see these platforms go head to head for marketing dollars.

Trends 128
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Top 10 LinkedIn Power Tips to Ignite Your Brand and Business [podcast]

Pam Moore

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. There are also more than 50 million companies setup on LinkedIn. I've been a power use of LinkedIn since 2005 when I joined their beta launch of the platform.

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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brands 82