A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
Increasingly, Canadians are enjoying the video-based platform TikTok. Fifteen per cent of Canadians are using this youth-oriented platform, and of those, two-thirds us it daily. It includes partnerships, alliances, syndicates and more. A balanced communications strategy is going to maximize the return on investment.
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