Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. This is a bad deal, not only for the almost 300 news media professionals who are out of a job, but because reporting local news is important to our communities.

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? In the Q&A in Google’s announcement, one question in particular caught my eye: Q: I’m offering my content / product descriptions for syndication. At Define we work with a lot of newspaper and magazine sites, many of which have syndication deals with multiple partners.

How to Triple Your Audience and Lead Generation With Content Syndication

Writtent Blog

A relatively little-known option for your marketing strategy is to syndicate content , which carries many of the benefits of guest posting without the attached labor. What is Syndication? The concept of syndication isn’t unique to web content marketing. How to Syndicate Content.

Facebook talks like a pirate. Movember and online community rituals

Laurel Papworth

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal.

Paywall for News.com and Online Community Social Media

Laurel Papworth

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content?

Four Ways Brands Can #Unplug

Social Media Strategery

One of the world’s most connected men, Baratunde Thurston , recently took a month-long digital detox, chronicled in the July/August issue of Fast Company. Brands should realize their communities live offline as well. Image courtesy of Flickr user davitydave.

How to Start a Blog: 8 Hacks to Skyrocket Traffic 1000% a Month

Writtent Blog

Syndicate Your Content. One simple way to boost your traffic and lead generation overnight is by syndicating your content, on sites like Business2Community , SocialMediaToday , and elsewhere. Company News Figuring out how to start a blog isn’t the hard part.

A digital media framework for smart marketing communications

Sherrilynne Starkie

It includes partnerships, alliances, syndicates and more. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example.

Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Comment syndication and aggregation – commenters can push their comments to Facebook; comments left as a reply over there are aggregated back on the original site. Do you think this is a net good or bad thing for companies?

How Often And What To Post on Social Media

yMarketingMatters

Let’s get right to it: If you’re a brand using social media to raise awareness of your products and services, build an engaged community of fans and customers, and drive visitors to your website, you really need to be updating all of your channels once a day, every day.

The Top #Nifty50 Men Writers on Twitter for 2013

Webbiquity SMM

Now that Tom and I have compiled our lists, the word that keeps popping into my head is “community.” Cheryl Burgess ( @ckburgess ) CEO and CMO of Blue Focus Marketing, author of The Social Employee – How Great Companies Make Social Media Work , published by McGraw-Hill, in summer 2013.

Is Blab the Savior of Podcasting and Online Radio

Convince & Convert

When you produce a Blab, whether it’s a quick, ad-hoc conversation or a planned, produced broadcast, the company sends the host a high quality audio feed and a copy of the video. Image via BigStockPhoto.com.

Executives Role in Social Media Strategy

Ignite Social Media

There can be a mutual benefit to leveraging your company’s c-suite executives through the brand. Is your company B2B or B2C? They should be syndicating each other’s content as well as tagging their handles when applicable. Need a community engagement strategy for your executives?

Do You Forget “Marketing” in Your Content Marketing?

Writtent Blog

Let the community know by sharing the content you came up with on Facebook, Twitter, LinkedIn, and Google+. Outreach to companies mentioned in the post. Have you mentioned companies or other bloggers in your post? Syndicate your RSS. Business 2 Community.

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. Syndication.

6 Reasons Univision Got a 13% Engagement Rate on a Facebook Post

Convince & Convert

One of the company’s community managers dedicated to the news division (more on Univision’s social structure below), posted to the Univision.com site a user-generated photo of the frozen Hudson River in NYC. You may remember January 7.

How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study.

Potential Benefits of Duplicate Content

Kikolani

This is a guest post by Duncan, a digital marketing expert who represents an advanced team building company, specialising in Henley Regatta hospitality. Furthermore, there is even potential benefit to being outranked in the SERPS by syndicated content versions.

Your Link Building Guide for 2018

Razor Social

guest blogging, content repurposing, content syndication) are also safe when used as part of a wider link building campaign and not abused. This happens because companies behind the site go out of business or other reasons. Content syndication. Business 2 Community.

Yodle: Managing the Long Tail for the Long Tail!

Buzz Marketing for Technology

Enter Yodle Yodle helps small service based business get a web presence and then help them promote their business by buying lots of niche keywords and syndicating the results to local businesses. (ex

5 Unique Ways to Engage Influencers

Ignite Social Media

You might assume by this headline, I’m talking about the type of “influencer” programming offered by massive media companies like Time, Inc. Influencer Syndication Campaigns.

Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Convince & Convert

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. Yes, even with less branded lifestyle content alongside company news.

2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. Syndication.

What Marketers Need to Know About the Cambridge Analytica News

Convince & Convert

And remember, Facebook is a public company—selling data for ad targeting is inherent to their business profit model. Work with your agencies and partners on new content syndication strategies like influencer marketing.

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Firebelly at Brainstorming & Social Media Optimization Summits

Firebelly

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success.

What Blog Platform Is Best for Your Business?

Socialmedia.biz

Most of these sites also make it easy for search engines to know that your main site is the original source of the content, so you can easily avoid duplicate content penalties and keep traffic flowing to your own company blog.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com.

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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

Similar to the.com land grab that happened in the late 90’s, you should secure your company name on as many social sites as you can. Encourage them to become fans and drive the conversations to create a thriving community.

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Active Twitter Users Are Your Most Influential Consumers

Proactive Report

Tweets are indexed by Google and syndicated by the Twitter API. Learn more about the company. Get direct messages from the company. Community – the ability to interact and share.

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

I was, however, quite surprised at the popularity of certain channels — LinkedIn’s version of categories — and how they managed to attract such huge communities on LinkedIn. The interesting thing with self-syndication is that you control the promotional aspects of the article.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity SMM

How can a company launch (or relaunch) a new blog properly? Lee Odden defines the key characteristics to consider in terms of “branding, community, SEO, PR, recruiting and taking midshare away from your competition” with your blog including the URL, name, design and navigation.

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The 12 Startups I’ve Invested In and Why

Convince & Convert

I mentioned that I am an investor in that company, and Chris said, “You are? Breather.com Buffer – Social Scheduling and Content Recommendations Probably the best known of the companies in which I’ve invested, due to their very large customer base and colossally popular blog.

Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

In a post on his Facebook Page back in January the Facebook founder noted : “Recently we’ve gotten feedback from our community that public content — posts from businesses, brands, and media — is crowding out the personal moments that lead us to connect more with each other.”

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NBC Targets Local Markets on the New Digg

Adam Sherk

Lauren: Our team started the NBCLocal account a little over a year ago because we wanted to be part of the Digg community in the most transparent way possible, and we wanted to connect the national and international Digg community with interesting local stories.

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101 Marketing Tools and Technology Tips for 2017

Razor Social

They are there for their community and make them feel appreciated and connected to a brand on a more personal level. According to Emailmonday , roughly 49% of companies use some type of marketing automation, and this is an upward trend. Syndicate your content.

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How to Get Verified on Twitter (If I can do it, you can too!)

Buffer Social

In editing this information, Twitter recommends that your profile name is the real name of the person or the organization, that the profile photo and cover photo accurately represent what you’re about, and that the bio mentions an area of expertise or company mission. Company profiles.

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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

I can’t imagine they would, especially when virtually no one outside of the developer and SEO communities is even aware that this change has taken place. Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Blogging helps you build community (especially via comments), establish thought leadership, bring links to your website (both internally, perhaps to products or to other articles on your blog, and externally, when people like what you say and opt to link to you), and get you some nice traffic.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Automotive. • Kim Snedaker – Social Media Manager at AAA Mid-Atlantic. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

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Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent Blog

A number of factors can affect what works optimally for your company, including the schedules and social media usage habits of your followers. CafeMom , a community for Mothers? Company Assessment: What do you think of our website redesign? Syndicate Your Content.

How To Find Your Perfect Blog Niche (and Make a Profit)

Rebekah Radice

Define your calls to action and how to let your audience take that next step with you or your company. Blogger Communities. Syndication. Do you know the purpose behind your blog ? Have you found a rhythm and flow to your writing?

Content Curation Tips: 6 Places to Find Content to Share on Social Media

Writtent Blog

According to the experts at Curata, time and resource constraints are a major barrier for many companies who want to build a content empire, but lack the time. Content curation isn’t a quick fix for your staffing woes, or a way to escape your company’s need to think in campaigns.

What was the most important thing you learned about social media this year?

Janet Fouts

Since time is precious, it’s essential to create a system for repurposing your best blog content so you can syndicate it to multiple platforms in multiple formats (text, audio and video). Community matters.