Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. This is a bad deal, not only for the almost 300 news media professionals who are out of a job, but because reporting local news is important to our communities.

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? In the Q&A in Google’s announcement, one question in particular caught my eye: Q: I’m offering my content / product descriptions for syndication. At Define we work with a lot of newspaper and magazine sites, many of which have syndication deals with multiple partners.

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How to Triple Your Audience and Lead Generation With Content Syndication

Writtent Blog

A relatively little-known option for your marketing strategy is to syndicate content , which carries many of the benefits of guest posting without the attached labor. What is Syndication? The concept of syndication isn’t unique to web content marketing. How to Syndicate Content.

Facebook talks like a pirate. Movember and online community rituals

Laurel Papworth

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal.

Paywall for News.com and Online Community Social Media

Laurel Papworth

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content?

Social Media Marketing Trends for the Back Half of 2019

Ignite Social Media

Groups could help to build and foster a community that was once happening on brand pages. According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users. It doesn’t hurt to syndicate it there.

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Four Ways Brands Can #Unplug

Social Media Strategery

One of the world’s most connected men, Baratunde Thurston , recently took a month-long digital detox, chronicled in the July/August issue of Fast Company. Brands should realize their communities live offline as well. Image courtesy of Flickr user davitydave.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

It includes partnerships, alliances, syndicates and more. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example.

How to Start a Blog: 8 Hacks to Skyrocket Traffic 1000% a Month

Writtent Blog

Syndicate Your Content. One simple way to boost your traffic and lead generation overnight is by syndicating your content, on sites like Business2Community , SocialMediaToday , and elsewhere. Company News Figuring out how to start a blog isn’t the hard part.

Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Comment syndication and aggregation – commenters can push their comments to Facebook; comments left as a reply over there are aggregated back on the original site. Do you think this is a net good or bad thing for companies?

The Top #Nifty50 Men Writers on Twitter for 2013

Webbiquity SMM

Now that Tom and I have compiled our lists, the word that keeps popping into my head is “community.” Cheryl Burgess ( @ckburgess ) CEO and CMO of Blue Focus Marketing, author of The Social Employee – How Great Companies Make Social Media Work , published by McGraw-Hill, in summer 2013.

15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Google Alerts lets you monitor the entire web for mentions of your company, your competitors, or other relevant topics. You’ll learn who is talking about your brand, business, or competitors in the site’s 138,000 active communities. Hootsuite RSS Syndicator.

Is Blab the Savior of Podcasting and Online Radio

Convince & Convert

When you produce a Blab, whether it’s a quick, ad-hoc conversation or a planned, produced broadcast, the company sends the host a high quality audio feed and a copy of the video. Image via BigStockPhoto.com.

Do You Forget “Marketing” in Your Content Marketing?

Writtent Blog

Let the community know by sharing the content you came up with on Facebook, Twitter, LinkedIn, and Google+. Outreach to companies mentioned in the post. Have you mentioned companies or other bloggers in your post? Syndicate your RSS. Business 2 Community.

Executives Role in Social Media Strategy

Ignite Social Media

There can be a mutual benefit to leveraging your company’s c-suite executives through the brand. Is your company B2B or B2C? They should be syndicating each other’s content as well as tagging their handles when applicable. Need a community engagement strategy for your executives?

6 Reasons Univision Got a 13% Engagement Rate on a Facebook Post

Convince & Convert

One of the company’s community managers dedicated to the news division (more on Univision’s social structure below), posted to the Univision.com site a user-generated photo of the frozen Hudson River in NYC. You may remember January 7.

Potential Benefits of Duplicate Content

Kikolani

This is a guest post by Duncan, a digital marketing expert who represents an advanced team building company, specialising in Henley Regatta hospitality. Furthermore, there is even potential benefit to being outranked in the SERPS by syndicated content versions.

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. Syndication.

Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Convince & Convert

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. Yes, even with less branded lifestyle content alongside company news.

5 Unique Ways to Engage Influencers

Ignite Social Media

You might assume by this headline, I’m talking about the type of “influencer” programming offered by massive media companies like Time, Inc. Influencer Syndication Campaigns.

Firebelly at Brainstorming & Social Media Optimization Summits

Firebelly

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success.

How Often And What To Post on Social Media

yMarketingMatters

Let’s get right to it: If you’re a brand using social media to raise awareness of your products and services, build an engaged community of fans and customers, and drive visitors to your website, you really need to be updating all of your channels once a day, every day.

What Blog Platform Is Best for Your Business?

Socialmedia.biz

Most of these sites also make it easy for search engines to know that your main site is the original source of the content, so you can easily avoid duplicate content penalties and keep traffic flowing to your own company blog.

How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study.

What Marketers Need to Know About the Cambridge Analytica News

Convince & Convert

And remember, Facebook is a public company—selling data for ad targeting is inherent to their business profit model. Work with your agencies and partners on new content syndication strategies like influencer marketing.

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6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

I was, however, quite surprised at the popularity of certain channels — LinkedIn’s version of categories — and how they managed to attract such huge communities on LinkedIn. The interesting thing with self-syndication is that you control the promotional aspects of the article.

The 12 Startups I’ve Invested In and Why

Convince & Convert

I mentioned that I am an investor in that company, and Chris said, “You are? Breather.com Buffer – Social Scheduling and Content Recommendations Probably the best known of the companies in which I’ve invested, due to their very large customer base and colossally popular blog.

Yodle: Managing the Long Tail for the Long Tail!

Buzz Marketing for Technology

Enter Yodle Yodle helps small service based business get a web presence and then help them promote their business by buying lots of niche keywords and syndicating the results to local businesses. (ex

NBC Targets Local Markets on the New Digg

Adam Sherk

Lauren: Our team started the NBCLocal account a little over a year ago because we wanted to be part of the Digg community in the most transparent way possible, and we wanted to connect the national and international Digg community with interesting local stories.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Automotive. • Kim Snedaker – Social Media Manager at AAA Mid-Atlantic. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

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Why Facebook and Twitter are Old News

Ari Herzog

You are never asked to like the company on Facebook or follow them on Twitter. community. Ari Herzog provides communications services to the nonprofit and public sectors, and encourages you to join his Facebook community. Syndicating FourSquare to Twitter.

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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

I can’t imagine they would, especially when virtually no one outside of the developer and SEO communities is even aware that this change has taken place. Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

How to Get Verified on Twitter (If I can do it, you can too!)

Buffer Social

In editing this information, Twitter recommends that your profile name is the real name of the person or the organization, that the profile photo and cover photo accurately represent what you’re about, and that the bio mentions an area of expertise or company mission. Company profiles.

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Yet a recent study by InboundWriter shows only 10 to 20 percent of a company’s website content drives 90 percent of its online traffic. To keep up with social networks’ efforts to monetize their massive online audiences, companies are allocating more resources to keep up.

Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

In a post on his Facebook Page back in January the Facebook founder noted : “Recently we’ve gotten feedback from our community that public content — posts from businesses, brands, and media — is crowding out the personal moments that lead us to connect more with each other.”

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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

Similar to the.com land grab that happened in the late 90’s, you should secure your company name on as many social sites as you can. Encourage them to become fans and drive the conversations to create a thriving community.

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Your Link Building Guide for 2018

Razor Social

guest blogging, content repurposing, content syndication) are also safe when used as part of a wider link building campaign and not abused. This happens because companies behind the site go out of business or other reasons. Content syndication. Business 2 Community.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com.

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Active Twitter Users Are Your Most Influential Consumers

Proactive Report

Tweets are indexed by Google and syndicated by the Twitter API. Learn more about the company. Get direct messages from the company. Community – the ability to interact and share.

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

Of course the larger question is whether or not companies will use third-party services to distribute press releases via Twitter when they can do so for free on their own. in the comments below, today I corresponded with Greg Galant , CEO of Sawhorse Media, the company behind Muck Rack.

How One Unhappy Customer Multiplies Across Social Media

Firebelly

In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. The company was arrogant -- all but the social media manager who chimed in on my post.

Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

In publishing that typically means additional page views and time on site, RSS and e-mail newsletter subscriptions, user account and on-site community sign-ups, etc. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Mastering the Many Roles of a Social Media Professional

Convince & Convert

From Pinterest to Google+, from content to community, they’re covering all the bases to innovate in the field while keeping their teams running without a hitch. ” Tweetable Moments Make it about the community members.