INDUSTRY INSIGHTS YOUR PEERS ARE READING
Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. Facebook Statistics. MORE
Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Explain to the folks at home why your company is called Argyle Social. We should get a social media software company named after these! I was a customer of this company for a while. MORE
If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. MORE
40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Here are 10 reasons why you as a company entity should avoid it. MORE
there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way. MORE
Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. People can also be bullied online by groups of people such as class groups or collective members of an online community. What is a cyberbully? MORE
Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. MORE
In publishing that typically means additional page views and time on site, RSS and e-mail newsletter subscriptions, user account and on-site community sign-ups, etc. What Horrible Things Did Time Magazine Do in 1964? MORE
How does social media use differ in B2B vs. B2C companies? General Social Media Marketing Facts and Statistics. An amazing statistic, given that nearly 20% of the adult U.S. General Marketing Facts and Statistics. Statistics About Social Media Use in the Enterprise. MORE
Your conversation calendar is probably full of statistics, and images and videos that you want to distribute via social channels. Be the Magazine, not the Advertisement. You are a Media company now. Pass this on to a company you think needs to pull their little socks up please? MORE
Twitter users are twice as likely to purchase from companies they follow than are Facebook users. 40 Examples Of Creatively Designed Twitter Backgrounds by Tripwire Magazine. Hint: it helps to have a community manager. MORE
Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills. MORE
Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. Jake Jacobson, Garmin @jakesjournal. MORE
Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. A Cheat Sheet to Help You Conquer Social Media by Fast Company. Five Rules for Responsible Social Marketing by Fast Company. You need help from the power users in that community. MORE
We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? View count and referrer statistics. MORE
This is a classic for marketers, magazines, and sites like Buzzfeed. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Company Goals. Magazines. MORE
Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers. If the wrong phone number or a typo ends up on a magazine ad, you can’t exactly ask for a second printing. MORE
For those who are new to Google+ (or who struggle to see results with it), Scott Buehler provides an excellent 10-step guide to understanding circles, generating activity, formatting posts, using hashtags, hosting hangouts, creating company pages and more. MORE
From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. Virtual Community of Practice. MORE
Let that statistic just sink in for a minute. Online Communities. The Home Depot is one of several brands with a highly-popular online community. Company Manifesto. Statistics Round-Up Posts. LinkedIn and Google+ Communities. Mobile Magazines. MORE
The Digital IQ Index®: Magazines report released in June by think tank L2 is a study that ranks magazine brands in 11 categories according to their “competence” in adapting to “the increasingly digital landscape.” Community Size: Impressive. MORE
Most professional journalists and top news companies use the site. The listings you are likely to find include; radio, television, public relations, magazines, digital media, non-profit academia, trade publications, technology, etc. Most companies have an online presence. MORE
of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). MORE
They performed all kinds of statistical voodoo tricks to control for the possibility that people were joining the Facebook page because they were already going to spend money, not the other way around. On average, if you joined the Facebook Page, you spent about $22 extra on the company. MORE
In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. MORE
Leveraging a range of data mining and statistical analyses, the Decision Science Database Analyst works to analyze AILA’s member and promotional databases – identifying marketing opportunities and providing meaningful segmentation and analysis. MORE
Because magazine and newspaper editors are pros at coming up with content ideas. The same is true for your company newsletter. Employee spotlight or profile: Like executive letters, employee profiles humanize the company and help strengthen the community around your brand. MORE
More and more companies are waking up to the fact that they can connect with their consumers via digital channels with more impact and for significantly less budget than traditional television, radio and print approaches. MORE
With our community’s help, we put together an ultimate list of content curation sources across multiple industries. Ecommerce Marketing Blog by Shopify: A blog about ecommerce marketing, running an online business, and updates to Shopify’s ecommerce community. . Smashing Magazine : For professional web designers and developers. . Fast Company : Innovation in technology, leadership, world-changing ideas, and design. . MORE
I’m sure that you want to see some numbers and statistics but let’s just hold on for a moment. On the other hand, it’s the companies that make millions per year by selling meal plans, diets, supplements and sometimes just hope to help those people achieve their goals. MORE
And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media. MORE
August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country. MORE
While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. Pace: Four Seasons Magazine. MORE
A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company? MORE
Company announcements or milestones. Our Instagram strategy is built on curating awesome photos from the Buffer community. An idea to try: The next time you find an interesting study about your industry, see if you can turn some of the statistics into a chart or graph. MORE
Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. MORE
companies now use social media for marketing (though the figure varies widely based on size of company)? Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.” companies now use social media for marketing. MORE
This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. MORE
It doesn’t matter whether you’re in fashion or inbound marketing, you’ll struggle to reach your company’s sales goals if you haven’t taken the time to set smart targets. Magazines. Every content creator has one thing in common: they need goals to succeed. MORE
She has written for major sites like Mashable and Smashing Magazine as well as published the book Internet Famous: A Practical Guide to Becoming an Online Celebrity. Her blog, Kommein , covers blogging, business, community management, social media, and more. MORE
Prepare some questions (look through some big magazines for inspiration). Books, magazines, web resources – if they’ve helped you in any way at all, your clients will probably find the information useful too. Share Your Company Story. What are your company’s rituals? MORE
This is a classic for marketers, magazines, and sites like Buzzfeed. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Company Goals. Magazines. MORE
CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. The 5 Best Free Tools For Making Slick Infographics by Fast Company. MORE
500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Magazine. MORE
Communities Company Magazine Statistics Webbiquity SMM
AUGUST 5, 2013
of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources).
Webbiquity SMM
NOVEMBER 12, 2013
How does social media use differ in B2B vs. B2C companies? General Social Media Marketing Facts and Statistics. An amazing statistic, given that nearly 20% of the adult U.S. General Marketing Facts and Statistics. Statistics About Social Media Use in the Enterprise.
The Realtime Report
AUGUST 28, 2012
The Digital IQ Index®: Magazines report released in June by think tank L2 is a study that ranks magazine brands in 11 categories according to their “competence” in adapting to “the increasingly digital landscape.” Community Size: Impressive.
Webbiquity SMM
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.” companies now use social media for marketing.
Convince & Convert
MARCH 15, 2013
Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. Jake Jacobson, Garmin @jakesjournal.
Buzz Marketing for Technology
JULY 24, 2008
From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. Virtual Community of Practice.
Convince & Convert
JANUARY 21, 2014
They performed all kinds of statistical voodoo tricks to control for the possibility that people were joining the Facebook page because they were already going to spend money, not the other way around. On average, if you joined the Facebook Page, you spent about $22 extra on the company.
Adam Sherk
OCTOBER 23, 2009
In publishing that typically means additional page views and time on site, RSS and e-mail newsletter subscriptions, user account and on-site community sign-ups, etc. What Horrible Things Did Time Magazine Do in 1964?
Convince & Convert
FEBRUARY 23, 2010
there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.
Convince & Convert
MARCH 9, 2010
A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?
Convince & Convert
JUNE 11, 2010
Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills.
Laurel Papworth
APRIL 29, 2012
If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”.
Laurel Papworth
NOVEMBER 22, 2009
We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? View count and referrer statistics.
ProBlogger
MARCH 20, 2017
I’m sure that you want to see some numbers and statistics but let’s just hold on for a moment. On the other hand, it’s the companies that make millions per year by selling meal plans, diets, supplements and sometimes just hope to help those people achieve their goals.
Convince & Convert
AUGUST 25, 2010
August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country.
SocMed Sean
JANUARY 8, 2012
More and more companies are waking up to the fact that they can connect with their consumers via digital channels with more impact and for significantly less budget than traditional television, radio and print approaches.
Laurel Papworth
APRIL 9, 2010
Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. People can also be bullied online by groups of people such as class groups or collective members of an online community. What is a cyberbully?
SocialFish
JUNE 25, 2019
Most professional journalists and top news companies use the site. The listings you are likely to find include; radio, television, public relations, magazines, digital media, non-profit academia, trade publications, technology, etc. Most companies have an online presence.
Social Media Marketing
MAY 8, 2013
And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media.
Webbiquity SMM
SEPTEMBER 10, 2012
This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.
SocialFish
FEBRUARY 23, 2017
Leveraging a range of data mining and statistical analyses, the Decision Science Database Analyst works to analyze AILA’s member and promotional databases – identifying marketing opportunities and providing meaningful segmentation and analysis.
Writtent Blog
APRIL 8, 2013
Because magazine and newspaper editors are pros at coming up with content ideas. The same is true for your company newsletter. Employee spotlight or profile: Like executive letters, employee profiles humanize the company and help strengthen the community around your brand.
Webbiquity SMM
FEBRUARY 25, 2014
For those who are new to Google+ (or who struggle to see results with it), Scott Buehler provides an excellent 10-step guide to understanding circles, generating activity, formatting posts, using hashtags, hosting hangouts, creating company pages and more.
Buffer Social
AUGUST 22, 2017
Company announcements or milestones. Our Instagram strategy is built on curating awesome photos from the Buffer community. An idea to try: The next time you find an interesting study about your industry, see if you can turn some of the statistics into a chart or graph.
Convince & Convert
SEPTEMBER 15, 2015
This is a classic for marketers, magazines, and sites like Buzzfeed. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Company Goals. Magazines.
Webbiquity SMM
FEBRUARY 7, 2011
500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Magazine.
Laurel Papworth
APRIL 16, 2013
Your conversation calendar is probably full of statistics, and images and videos that you want to distribute via social channels. Be the Magazine, not the Advertisement. You are a Media company now. Pass this on to a company you think needs to pull their little socks up please?
Webbiquity SMM
JANUARY 9, 2012
Twitter users are twice as likely to purchase from companies they follow than are Facebook users. 40 Examples Of Creatively Designed Twitter Backgrounds by Tripwire Magazine. Hint: it helps to have a community manager.
Writtent Blog
FEBRUARY 20, 2014
Let that statistic just sink in for a minute. Online Communities. The Home Depot is one of several brands with a highly-popular online community. Company Manifesto. Statistics Round-Up Posts. LinkedIn and Google+ Communities. Mobile Magazines.
Webbiquity SMM
APRIL 9, 2012
CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. The 5 Best Free Tools For Making Slick Infographics by Fast Company.
Convince & Convert
DECEMBER 30, 2015
This is a classic for marketers, magazines, and sites like Buzzfeed. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Company Goals. Magazines.
Writtent Blog
MARCH 10, 2014
While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. Pace: Four Seasons Magazine.
Webbiquity SMM
JANUARY 10, 2011
Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. Facebook Statistics.
Buffer Social
SEPTEMBER 12, 2017
With our community’s help, we put together an ultimate list of content curation sources across multiple industries. Ecommerce Marketing Blog by Shopify: A blog about ecommerce marketing, running an online business, and updates to Shopify’s ecommerce community. . Smashing Magazine : For professional web designers and developers. . Fast Company : Innovation in technology, leadership, world-changing ideas, and design. .
Writtent Blog
OCTOBER 1, 2013
Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers. If the wrong phone number or a typo ends up on a magazine ad, you can’t exactly ask for a second printing.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Here are 10 reasons why you as a company entity should avoid it.
Writtent Blog
OCTOBER 22, 2013
It doesn’t matter whether you’re in fashion or inbound marketing, you’ll struggle to reach your company’s sales goals if you haven’t taken the time to set smart targets. Magazines. Every content creator has one thing in common: they need goals to succeed.
Webbiquity SMM
AUGUST 16, 2010
Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. A Cheat Sheet to Help You Conquer Social Media by Fast Company. Five Rules for Responsible Social Marketing by Fast Company. You need help from the power users in that community.
Convince & Convert
MARCH 29, 2012
Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.
Kikolani
NOVEMBER 29, 2010
She has written for major sites like Mashable and Smashing Magazine as well as published the book Internet Famous: A Practical Guide to Becoming an Online Celebrity. Her blog, Kommein , covers blogging, business, community management, social media, and more.
Convince & Convert
MARCH 4, 2010
Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month.
Writtent Blog
MARCH 23, 2016
Prepare some questions (look through some big magazines for inspiration). Books, magazines, web resources – if they’ve helped you in any way at all, your clients will probably find the information useful too. Share Your Company Story. What are your company’s rituals?
Convince & Convert
MARCH 29, 2012
Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Explain to the folks at home why your company is called Argyle Social. We should get a social media software company named after these! I was a customer of this company for a while.
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