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The 5 Reasons Most Companies Aren’t Measuring Social Media

Convince & Convert

Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow. We accept as truth Arbitron (and Nielsen) radio rankings, the number of cars that drive by a billboard, and the notion that somehow people read every page of a newspaper or magazine (and pass it along to 2.5

Nielsen 146
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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

However, when it comes to leadership positions, the statistics are different. population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 It’s clear that, for many companies, there is a lot of work to do—but there is also a lot of great work being done. percent of the U.S.

Industry 134
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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. What Horrible Things Did Time Magazine Do in 1964?

Vocus 166
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Top 10 Content Marketing Tools for Serious Marketers

Kikolani

Today, virtually no company, large or small, can deny the importance of content marketing or the need for a strong web presence. It is a monumental task and even the largest companies often look outside their own walls for expertise and support. After all, you want your company to pop to the top of every search. . Trendspottr.

Tools 94
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This Week in Social Media – 5/8/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media. Commentary " You will be judged by the company that you keep."

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Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise 124
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Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

More and more companies are waking up to the fact that they can connect with their consumers via digital channels with more impact and for significantly less budget than traditional television, radio and print approaches. So why the big shift?