Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113

LinkedIn Tips Skills URL 113

Pixlee

DECEMBER 22, 2021

There are many easy ways to integrate social proof into your marketing, including: Incorporating Ratings & Reviews or Community Q&A on your product pages . Sharing case studies from clients. Macro-economically, the same study found that a lack of personalization in marketing costs businesses over $756 billion in 2019. .

UGC 52

UGC Marketing Mobile Review 52

Social Media Strategies Summit

OCTOBER 24, 2018

They should guide all of your campaigns, content creation, and community management activities. Furthermore, 80% of consumers say they are more likely to do business with a company if it offers a personalized experience. Here are a couple resources to get started building your audience personas: Hubspot Persona Tool.

Social Media 113

Social Media Strategy Guidelines Template 113

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Rebekah Radice

JULY 15, 2019

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. These are weekly videos that serve several purposes: Brings her audience together each week (same day) to create a deeper community bond. With so many companies online, it can be difficult to differentiate yourself and get noticed.

Types 119

Types Video Content Case Study 119

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Proactive Report

APRIL 6, 2021

HubSpot’s Research Trust Survey show that more than half of the respondents trust companies less than before. Build a community online and nurture that group with relevant content that builds trust and loyalty. Listen to your community. Always be open to the concerns of your community.

Hubspot 59

Hubspot Startup Class Loyalty 59

Social Media Strategies Summit

FEBRUARY 4, 2021

According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. With the aid of marketing tools, companies of every size can network, connect, and sell. Make your LinkedIn page for your company. Complete all the fields with accurate company details.

B2B 130

B2B LinkedIn Strategy Brands 130

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. What you give your community, otherwise, seriously, why should they care? What makes your company interesting to them?

Lurker 203

Lurker Klout Policies Consultant 203

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s Related posts brought to you by Yet Another Related Posts Plugin.

B2B 206

B2B Engagement Marketing Sentiment 206

Keyhole.co

JANUARY 27, 2023

In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. For starters, you can easily find and connect with the B2B community.

ROI 52

ROI B2B Social Media How To 52

Later

FEBRUARY 16, 2021

In fact, a 2020 Hubspot study found that traffic from LinkedIn resulted in a higher visitor-to-lead conversion rate than traffic from Twitter or Facebook. As a business, being involved in these conversations allows you to nurture a dynamic network, build a stronger sense of community, and even drive sales for your brand.

LinkedIn 70

LinkedIn Hashtag Insurance Hubspot 70

Buffer Social

JANUARY 23, 2018

You’ll hear real-world, tactical case studies on how to use social media for storytelling, communications, and PR by senior executives from companies like BuzzFeed, Disney, and The Onion. Social Media Conference for PR, Marketing, and Corporate Communications is exactly as its name suggests. Back to top.

Conference 103

Conference Social Media Price Hubspot 103

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Source: Hubspot. ’ All of this according to a new study by Trinity Mirror. Start with the channel your company is most focused on. Social Media.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Webbiquity SMM

MAY 3, 2011

According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Buffer Social

MAY 2, 2017

We have written about the 15 psychological principles in marketing and studied seven social media psychological research. We’d ask the guest (and the community) a series of questions to get her insights on the topic. Science plays a key role in marketing, especially the science of psychology. Social proof. in 100+ countries).

Marketing 111

Marketing Influencer Instagram Trends 111

Postcron

MAY 29, 2018

The focus on video isn’t surprising—a recent study by Hubspot found that 53 percent of people want to see more video content. You can build a stronger sense of community in your group by hosting a Watch Party where group members can interact with one another in real time while the video plays.

Social Media 56

Social Media Hubspot Groups Groups 56

Buffer Social

MAY 9, 2017

The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Here’re the common key sections of a job description: About Your Company or Team. About Your Company or Team. Job Purpose or Scope.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Convince & Convert

FEBRUARY 1, 2016

It also forces customer service representatives and business leaders to think of their young and malleable users as more than just case studies, and instead as constantly evolving human beings that want to connect and engage. Much like the the Gen Z customer, journey mapping is introspective.

Content 60

Content Tips Analysis Curation 60

Writtent Blog

NOVEMBER 15, 2013

Maggie Hibma of HubSpot recommends immersing yourself in industry news every day, even if it’s your day off our you’re on vacation. Invest in the freshest ideas by recording concepts as they come to you, listening closely on Twitter, and actively inviting your community to share their thoughts on what they’d like to learn more of.

Content 95

Content Hubspot Curation Survey 95

Buffer Social

MARCH 9, 2017

Speakers from companies such as Twitter, Google, and The Coca-Cola Company will teach you about social media marketing, content strategies, and PR. One thing in the agenda that stood out for me is the case studies sessions where real-life examples will be discussed. WistiaFest. June 11-13, Boston. Corporate Social Media Summit.

Conference 103

Conference Social Media Price Forums 103

Buffer Social

JANUARY 18, 2017

In 2010, a group of researchers in Canada studied the effect of goal-setting on the academic performance of 85 students. If you want to stay motivated and achieve more results for your company through social media, science recommends setting goals. Build a community around your business. Generate new leads.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Proactive Report

JULY 3, 2011

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. Source : Hubspot Facebook Marketing Update Spring 2011).

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Source: Hubspot. ’ All of this according to a new study by Trinity Mirror. Start with the channel your company is most focused on. Social Media.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Diva Marketing Blog

JUNE 10, 2012

Two recent studies from the CMO Council and the CMO Survey showed that less than 10% of lead marketers are running well integrated digital campaigns [Geoff's post - What CEOs Want: Better Social Integration & Anaylics ]. you lend that content to and community to outlying networks.” (p Geoff Livingston: Usually, it’s the company.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Writtent Blog

JULY 17, 2013

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. Demographics or Firmographics.

Sample 99

Sample Samples Research Company 99

Sprout Social

SEPTEMBER 9, 2016

” Working with a likeminded individual or (in this case) company can be impactful. Cosponsorship of studies is highly effective & half as costly. A6 – @hubspot does this constantly! Continue the conversation post-chat in our Facebook community. There Are Clear Benefits. SproutChat. — Father.

Strategy 40

Strategy Marketing Hubspot Cost 40

Buffer Social

JUNE 16, 2016

Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. We’re excited to be working with Chelsea and the Hubspot team on a Social Media Master Class to explore we’re they’re thinking about social media marketing in 2016, 2017, and beyond. the end of Q2).

Social Media 40

Social Media Social Media Management Project Marketing 40

Social Media Strategies Summit

NOVEMBER 28, 2022

HubSpot understands Facebook’s B2B lead generation potential. This is a highly impactful way to communicate a range of unique selling points into an ad without distracting from the central theme. Some other great Facebook resources you might enjoy: How to build and maintain an engaged Facebook community group. Blue Apron.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sprout Social

JUNE 30, 2021

Given the benefits that brand evangelism can bring to companies, working to inspire this loyalty is important for businesses to consider. There are also about 25-30 replies, but the HubSpot social team doesn’t just leave it there, they ask another question to find out more about her preferences. . bts #fyp. ?

Brands 138

Brands Loyalty Hubspot Authentication 138

Ignite Social Media

FEBRUARY 2, 2023

I also created a company called Carusele. I think if you took our company, Ignite, and you took all the people and slapped us together as a transformer, then we collectively would be a social media expert, but I don’t believe a single person can be a social media expert, truly. And so that leads to a couple things.

Influencer 85

Influencer Social Media Hubspot Travel 85

ProBlogger

JUNE 3, 2012

MarketFace is a good example of a company that uses this strategy. Create case studies for private consumption: Companies that employ this position create content don;t just share it with the public. They share these case studies with potential clients. What are the pros with this type of thought leadership position?

How To 40

How To Case Study Newsletter Consultant 40

Keyhole.co

NOVEMBER 22, 2023

Choose a page type Select the type of business or organization you’re creating the page for, such as Local Business , Company or Organization , or Public Figure. Using narratives, personal stories, or case studies is a great way to connect emotionally with your audience. Promotional content strategy.

Brands 52

Brands Facebook Marketing Advertising 52

Buffer Social

APRIL 5, 2017

Feel free to grab a download of the Sketch file or Canva template we used to build this, if you’d like to customize it for your company. The marketing foundation at your company is likely to entail some unique skills of its own. Arielle, Community Strategist. Hailley, PR and Communications Strategist. Storytelling.

Marketing 108

Marketing Diagrams Skills How To 108

Mindjumpers

JULY 4, 2012

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence. > To see all of the statistics made by HubSpot, please click here.

Statistics 229

Statistics Hubspot Marketing Mobile 229

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies. Business 2 Community ). MarketingLand ). MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50