HubSpot vs. Marketo: Which is Better?

Oktopost

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. Both companies have different strategic paradigms. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? Our basis for a comparison between the two is a list of capabilities for enterprise companies. Hubspot.

Reasons Why You Can’t Do Without a Company Blog

Mindjumpers

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. However, I think that a lot of marketers still might wonder whether it’s actually effective to run a company blog.

Is Your Online Community Changing with the Times?

SocialFish

This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. This article was originally published on HubSpot by Pete Caputa.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Highlight your company’s community involvement.

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The State of the Internet Marketing World [Statistics]

Mindjumpers

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence.

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Continuous customer feedback is the bedrock of innovation because companies that listen innovate. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. HubSpot. Guest Post by Amos Onwukwe.

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog, using tactics such as Facebook postings, the BloggerLuv community, Twitter, LinkedIn and contests. 9 Awesome Ways to Market a Business Blog by HubSpot Blog.

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Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

Indeed, smart companies track social media’s impact on desirable behaviors such as lead generation, repeat website visits, and even corollation-derived ROI. Not every company wants or needs a comprehensive, enterprise-class technology platform. companies) small business market.

5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

Imagine trying to manage six company profiles and only looking at big picture analytics of how many likes or comments your posts get instead of seeing what people say. How to Activate Your Social Media Audience and Communities. 5 Ways that Social Media Marketing Software Can Fail You.

Email or RSS: Which Do You Prefer

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! In a recent survey of their customers HubSpot found that their customers preferred to subscribe to blogs via email subscription nearly 12 times more than their preference for RSS.

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How to Leverage Your Internal Resources in External Marketing Efforts

Convince & Convert

The catch is determining what “secrets” you or your company are willing to share. Google, Salesforce, Hubspot—the list goes on. These companies use internal resources to inform the public on how great they are. It holds your company accountable for its image and voice.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Roundup of the Top Internet and Social Media Statistics by Awareness Community. Social Media Use in Big Companies.

The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

Source: Hubspot. Start with the channel your company is most focused on. Podcast Social Media build a social media community influencer marketing social media marketingDid you know that 92% of people trust recommendations from individuals over brands?

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

9 Ways to Measure Content Marketing Success

Writtent Blog

Every marketer’s goal should be to turn their website into a vibrant community, foster discussions, and listen to their readers. Building a list of loyal readers is the most effective way to gain repeat visits, and convert these readers into community members.

How to Get Hired as a Social Media Manager (and Then Rock the Job Once You Have It) [SSM03]

Buffer Social

We had the privilege of speaking with HubSpot VP of Marketing Meghan Keaney Anderson about the specific attributes she looks for when hiring social media managers, as well as how a highly successful startup like HubSpot views social media marketing. People & companies we mentioned.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s

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10 Important Skills and Traits Your Social Media Manager Will Need

Buffer Social

Today, however, almost every company is involved in social media one way or another. Toastmasters (Resources and community). Customer Service / Community Engagement. Community engagement is quite similar in many ways. HubSpot (Blog). —. Image from HubSpot ).

How to Start a Blog: 8 Hacks to Skyrocket Traffic 1000% a Month

Writtent Blog

If you’re a marketer, you may have answered Unbounce , Kissmetrics , HubSpot and Moz. All of these publications have something in common, which is very little self-promotion of the company’s products. Company News Figuring out how to start a blog isn’t the hard part.

7 Reasons to Believe Guest Blogging isn’t Dead

Writtent Blog

He admitted “There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.).”. Is your company’s latest press release a guest blog if it gets picked up by a major publication? Blogging Company News “So stick a fork in it.

The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

Source: Hubspot. Start with the channel your company is most focused on. Podcast Social Media build a social media community influencer marketing social media marketingDid you know that 92% of people trust recommendations from individuals over brands?

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

The micro influencer is often more motivated to share knowledge and relevant information with their community. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage.

10 Important Skills and Traits Your Social Media Manager Will Need in 2017

Buffer Social

Today, however, almost every company is involved in social media one way or another. Toastmasters (Resources and community). Customer Service / Community Engagement. Community engagement is quite similar in many ways. HubSpot (Blog). —. Image from HubSpot ).

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability.

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. When it comes to storytelling, quality over quantity is a pretty standard rule of thumb.

7 B2B Brands Using Instagram the Way You’re Supposed To

Convince & Convert

” Well, what if I told you that 40 percent of the workforce in most average companies is made up of millennials ? Hubspot Provides Value through Rich Content. HubSpot consistently provides value to its followers on Instagram by posting informational content.

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Monday Roundup: Email Metrics

Waxing UnLyrical

And while these fundamental metrics are important to note, there are actually a lot more to consider,” writes Bella Wu for HubSpot. Why: “What kind of open rates should companies like yours expect?

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

Hubspot Blog Topic Generator : Sometimes your brain is so full of all the tasks that you need to get done you just need something to help you generate ideas of what to write about. With the Hubspot Blog Topic Generator. Community Building and Social Media Hacks.

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Monday’s 5 Social Media Must-Reads

Firebelly

By Francisco Rosales I’m gonna say it right off the bat, I believe growing a community or achieving higher levels of engagement with your audience is harder on a Facebook Page than on a blog or Twitter. Below are 5 social media must-reads from last week that we wouldn’t want you to miss.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity SMM

Why the Company Blog is More Important Than You Think by Business2Community. This presentation from Billy Mitchell and the team at MLT Creative covers the benefits of blogging, how to keep company politics out of business blogging (“Everything starts with strategy.

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7 Must-Try Social Media Tactics for 2018

Postcron

The focus on video isn’t surprising—a recent study by Hubspot found that 53 percent of people want to see more video content. To learn more about getting started with chatbots, check out this summary from Hubspot. Are you getting the most out of your social media strategy?

11 Tips Blogging Tips for Businesses-Authority Building

Akamai Marketing

Its essentially relationship building with your community and audience. Hubspot recently published that companies with 51-100 webpages generate 47% more traffic than companies with 1-50 pages. Hubspot Benchmarking Report (October 2012).

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11 Types of Video Content Every Business Needs to Create

Rebekah Radice

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. These are weekly videos that serve several purposes: Brings her audience together each week (same day) to create a deeper community bond.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Identify sudden changes in the discussion volume to protect your company image.

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33 Personal Blogs of Startup Marketers We Love

Buffer Social

Here are a couple of reasons why I love them: When they write about their work, I get to learn about how they approach growth and marketing at their company and what tactics, techniques, and channels they use. Global Head of Growth & SEO at HubSpot. Head of Growth at HubSpot Labs.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Image credit: Business 2 Community. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies. HubSpot ).

7 Tips for Reposting Instagram Stories & User-Generated Content

Later

Later recently teamed up with HubSpot to create a free guide to creating engaging video content for your Instagram feed, and we wanted to share Hubspot’s story with our own audience, too. Our community really loved hearing from their peers, and it ended up being a popular Instagram Stories post for us! Tip #6: Repost UGC Stories to Build & Grow Your Instagram Community.