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The State of the Internet Marketing World [Statistics]

Mindjumpers

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

Imagine trying to manage six company profiles and only looking at big picture analytics of how many likes or comments your posts get instead of seeing what people say. How to Activate Your Social Media Audience and Communities. 5 Ways that Social Media Marketing Software Can Fail You.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.

Email or RSS: Which Do You Prefer

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! In a recent survey of their customers HubSpot found that their customers preferred to subscribe to blogs via email subscription nearly 12 times more than their preference for RSS. Even now Google reader mobile is clunky.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

Their easy search tool allows you to find just what you are looking for and their mobile app helps you multi-task image selection while waiting in line at the post office or trying to chase down the band for the event next week. With the Hubspot Blog Topic Generator.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Image credit: Business 2 Community. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies. HubSpot ).

7 Must-Try Social Media Tactics for 2018

Postcron

The focus on video isn’t surprising—a recent study by Hubspot found that 53 percent of people want to see more video content. Because people are messaging on their mobile devices more than they’re using social media.

How to Create Engaging Short Videos for Social Media (Including 7 Excellent Examples)

Buffer Social

Videos are becoming increasingly popular on social media , especially on mobile. On LinkedIn, you have the Companies to track feature in your Company Page analytics. Experiment with size: More than 50 percent of videos are played on mobile now 5 Ooyala , 2017.

4 Video Contest Ideas to Boost Your Social Engagement

Convince & Convert

Marketers are responding with their wallets, with a plan to increase their mobile ad budgets by 65 percent to account for video , according to a recent infographic by Hubspot. Voting contest: Empower the community to vote.

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33 Personal Blogs of Startup Marketers We Love

Buffer Social

Here are a couple of reasons why I love them: When they write about their work, I get to learn about how they approach growth and marketing at their company and what tactics, techniques, and channels they use. Global Head of Growth & SEO at HubSpot. Head of Growth at HubSpot Labs.

The Ideal Facebook Cover Photo Size And How To Make Yours Stand Out (Including 12 Excellent Examples)

Buffer Social

It means that even though we only get one photo, Facebook is going to use it in two very different ways : in the rectangular format of 820 pixels wide by 312 pixels tall for desktop; and the ever-so-slightly more squarish format of 640 pixels wide by 360 pixels tall for mobile.

7 Tips for Reposting Instagram Stories & User-Generated Content

Later

Later recently teamed up with HubSpot to create a free guide to creating engaging video content for your Instagram feed, and we wanted to share Hubspot’s story with our own audience, too. Our community really loved hearing from their peers, and it ended up being a popular Instagram Stories post for us! Tip #6: Repost UGC Stories to Build & Grow Your Instagram Community.

Never Run Out of Content to Share: 70+ Places to Curate Great Content

Buffer Social

With our community’s help, we put together an ultimate list of content curation sources across multiple industries. Ecommerce Marketing Blog by Shopify: A blog about ecommerce marketing, running an online business, and updates to Shopify’s ecommerce community. . Think Growth by HubSpot: Stories, insights, & ideas to help you and your business grow. . Fast Company : Innovation in technology, leadership, world-changing ideas, and design. .

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. 22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. 500 companies.

How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

Feel free to grab a download of the Sketch file or Canva template we used to build this, if you’d like to customize it for your company. The marketing foundation at your company is likely to entail some unique skills of its own. Arielle, Community Strategist. Community.

Did You Miss? 22 MUST READS of 2013

SocialFish

But in the coming era of ubiquitous sensors and miniaturized mobile computing, our digital interactions won’t take place simply on screens. ” The Secret to Scaling Social Networks and Local Marketplaces (Platform Thinking) – a must read for anyone involved in community management.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

Image credit: HubSpot. How to Build an Unbeatable Content Marketing Plan by HubSpot. Slideshare is the largest Powerpoint sharing community on the web, but it is so much more than that. 23 Types of Lead Gen Content to Put Behind Your Landing Pages by HubSpot.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy.

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F8 2017 Recap: 10 Major Announcements Every Marketer Should Know

Buffer Social

With the acquisition of Oculus, Facebook wants to connect people beyond its mobile app but also in the virtual reality (VR). Real estate companies could let potential buyers look at houses in VR before actually visiting the houses. From Fast Company ).

Ultimate Guide to Instagram For Fashion

Later

A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. Shoppers are no longer limited to searching for an outfit by scrolling through endless studio photos on a company’s website.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences.

101 Marketing Tools and Technology Tips for 2017

Razor Social

They are there for their community and make them feel appreciated and connected to a brand on a more personal level. It’s awesome on both desktop and mobile. According to Emailmonday , roughly 49% of companies use some type of marketing automation, and this is an upward trend.

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The Pressures of Content Creation

Social Media Marketing

About a year and a half ago, Mashable took a look at a handful of leaders in content marketing ( How 3 Companies Took Content Marketing to the Next Level ), highlighting Mint.com, HubSpot and American Express.

57 Notable and Unique Content Marketing Ideas

Writtent Blog

Online Communities. The Home Depot is one of several brands with a highly-popular online community. Company Manifesto. Mobile Apps. LinkedIn and Google+ Communities. Does your company have a living or inanimate mascot, like a dog, cat, or even a teddy bear?

Ultimate Guide to Instagram Video: Stories, IGTV, Live, Posts, & More!

Later

Video marketing is no longer just for companies with big budgets, with an estimated 81% of businesses using video as a marketing tool in 2018. . With current emissions we are on a crash course that will be felt across all ecosystems, communities and economies.

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37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. How power is shifting from companies and brands to consumers. Offered by : HubSpot. Created by : HubSpot.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager.

The 7 Hottest Online Marketing News Stories of January

Writtent Blog

From controversial conversations to new mobile features and an entirely new form of commerce, it’s been a wild ride – and we’ve given you a front row seat by recapping the biggest online marketing news stories: 1.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. A Cheat Sheet to Help You Conquer Social Media by Fast Company. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog.

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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Until we stop marketing from our perspective, but from the perspective of the true media landscape as seen by our customers, including mobile, 21 st century marketers will struggle. you lend that content to and community to outlying networks.” (p

A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

Buffer Social

Bonus: We’re offering our community members two free months of Skillshare here (allowing you to access our class for free starting today!): skl.sh/buffer_advertising. For example, we boosted a recent post on Facebook that highlighted a photo from one of our Buffer Community members.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. It makes you more productive as a company.

The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

one in five minutes spent on mobile is spent on Instagram or Facebook. For example, here’s the naming convention that HubSpot uses : Company Department | Content/Offer/Asset Being Advertised | Date | Name of Creator. App (mobile or desktop app).

Blog World 2010 Recap – My Notes and Experiences

Kikolani

Mobile – you’re killing your content if it is not mobile enabled. Adsense – if you’re positioning yourself or company, remove it. Hubspot is a great example – they give great content, build audience trust, then pitch product in the last 15 minutes.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Here are 10 reasons why you as a company entity should avoid it.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. They know that I actually care about my community and that they’re not an audience.

6,595 Words on a Traffic Generation Tactic You’re Not Using (But Should Be)

Viper Chill

WIth just three months of cash left before they went bust, Crew founder Mikael Cho needed something to help turn his company’s fortunes around. That simple decision became the best the struggling company has ever made. Like Crew once again (do they use the same marketing company?),

How to Improve Content Success by Up to 500% with SnapApp

Convince & Convert

To talk to us about a fantastic company that makes that happen, SnapApp, it is Mr. Aaron Dun, who is the Senior VP at SnapApp. So here’s an example of a company called ServiceNow where they created a blueprint. What’s your origin story with this company?