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HubSpot vs. Marketo: Which is Better?

Oktopost

What does this have to do with marketing automation software? Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. Both companies have different strategic paradigms. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? Hubspot. Marketing.

Reasons Why You Can’t Do Without a Company Blog

Mindjumpers

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. However, I think that a lot of marketers still might wonder whether it’s actually effective to run a company blog.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. Can you come up with a better Inbound Marketing Haiku ?).

The State of the Internet Marketing World [Statistics]

Mindjumpers

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog.

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25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

This list is of free digital marketing tools for non-profits is a great place to start. Solutions: These free digital marketing tools are like an in-house design team. Free Digital Marketing Tools for Content Marketing Support. With the Hubspot Blog Topic Generator.

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How to Leverage Your Internal Resources in External Marketing Efforts

Convince & Convert

The world’s best marketing teams are enhancing their brand’s presence and promoting greater awareness by externally publishing content they’ve already made for internal purposes. The catch is determining what “secrets” you or your company are willing to share. Company Culture.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. 2010 by far was the biggest year yet in the Internet Marketing realm. Content Development/Marketing. Pay-Per-Click (PPC) Marketing.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s

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Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. I recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market.

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Continuous customer feedback is the bedrock of innovation because companies that listen innovate. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. HubSpot. Guest Post by Amos Onwukwe.

The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Local Online Marketing.

9 Ways to Measure Content Marketing Success

Writtent Blog

Are you reaching your content marketing goals? Despite the explosion of metrics and analytics tools over the past several years, many marketers still think that a data-driven approach to marketing is best left to the nerds. How do you know if your content marketing is working?

Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But what of the mid-market? companies) small business market.

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog, using tactics such as Facebook postings, the BloggerLuv community, Twitter, LinkedIn and contests. 35 Ways to Market Your Blog by Junta42.

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21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?”

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise.

How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. Community.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. It takes a community to build a community. So much of building a community requires understanding people and engaging with them.

The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it.

33 Personal Blogs of Startup Marketers We Love

Buffer Social

I like to think that reading the blog of a marketer I admire is like having a coffee with them and getting a chance to learn all about their approach to marketing. ☕. Personally, I have benefited a lot from reading these blogs, especially blogs published by startup marketers.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Or have too many social media marketing statistics.” Image credit: Business 2 Community. How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Business 2 Community ).

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. 22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Here are 10 reasons why you as a company entity should avoid it.

F8 2017 Recap: 10 Major Announcements Every Marketer Should Know

Buffer Social

We followed the conference for the past two days and would love to share the top 10 things we think social media marketers should take away from this F8 2017. 10 Things marketers need to know from F8 2017. What it means for marketers: With more than 1.2 From Fast Company ).

101 Marketing Tools and Technology Tips for 2017

Razor Social

Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? Marketing Automation / Email Marketing. Create marketing automation sequences.

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The TOP 25 Must-Read Internet Marketing Blogs

Writtent Blog

As you can see in the following graph from Statista , the total volume of posts and blogs is continously growing – and – yes, it can be easy to miss important stuff from leading internet marketing blogs. This is literally the best internet marketing blog on digital marketing analytics.

Email or RSS: Which Do You Prefer

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! In a recent survey of their customers HubSpot found that their customers preferred to subscribe to blogs via email subscription nearly 12 times more than their preference for RSS.

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The Right Way to Use Social Media for Influence Marketing

Convince & Convert

As the CEO, he now consults with at least 5,000 different companies on social media strategy and development , as well as being a keynote speaker and constant resource quoted in publications all over the world. How to use social media for influence marketing. HubSpot.

57 Notable and Unique Content Marketing Ideas

Writtent Blog

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Online Communities.

The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results

Buffer Social

Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. The use of social proof can be found in many areas of both offline and online marketing.

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. No other marketing techniques will do.

The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? The silent rise of LinkedIn: What marketers need to know. In the long-term, this will be a game-changer for marketers and brands in the B2B space.

Time for Real Introspection on Real Time Marketing

Social Media Marketing

Within the last few weeks, we've been treated to the birth of a new phrase that's leaving marketing pundits everywhere breathless: real time marketing. In the last week or so, we've seen commentary saying that brands need to adjust to the new 24/7 marketing model.

We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

Buffer Social

But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers! It was inspiring and motivating to see all the answers, from 150 marketers! Social Media Marketing

5 Exciting Social Media and Marketing Trends to Know in 2017 – Noah Kagan [SSM055]

Buffer Social

What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business? 5 Exciting Social Media and Marketing Trends to Know in 2017. Multiple marketing mediums might include: Facebook Groups.

The 3 Most Powerful Marketing Strategies You Should Use in 2013

Kikolani

With the new year coming, it’s time to start planning your marketing. Marketing has changed and the power no longer belongs to those with the big budgets but to those who are patient and smart. Create a Content Marketing Strategy. Be More Active on Community Sites.

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Affiliate marketing.

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10 Important Skills and Traits Your Social Media Manager Will Need

Buffer Social

Today, however, almost every company is involved in social media one way or another. In addition, we feel that the role of a social media manager these days owes heavily to the concept of a T-shaped marketer. Why are marketers excited about live video? HubSpot (Blog). —.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. A Cheat Sheet to Help You Conquer Social Media by Fast Company.

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How 8 Departments That Aren’t Marketing Can Use Social Media

Buffer Social

Many locations also have their own Facebook pages, with follower counts any marketer would be happy with. Interested in seeing how every team within your company can use social media? Lastly, you can amplify company announcements and updates by sharing them on social.