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HubSpot vs. Marketo: Which is Better?


Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. Both companies have different strategic paradigms. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? Our basis for a comparison between the two is a list of capabilities for enterprise companies. Hubspot.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s

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7 B2B Brands Using Instagram the Way You’re Supposed To

Convince & Convert

Instagram is a fantastic platform for B2B marketers. ” Well, what if I told you that 40 percent of the workforce in most average companies is made up of millennials ? Here are seven examples of B2B brands doing Instagram marketing the right way.

B2B 124

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. This article was originally published on HubSpot by Pete Caputa.

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. I recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Highlight your company’s community involvement.

ROI 219

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

Seven Ways to Revive a Neglected B2B Blog by MLT Creative. In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog, using tactics such as Facebook postings, the BloggerLuv community, Twitter, LinkedIn and contests.

Tips 208

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

LinkedIn Profile Tips for Those Who Want to be Professionals


If you want some LinkedIn profile tips that will help you create a perfect page for B2B leads, read on and I’ll cover 6 important points. good, now read on to discover the LinkedIn profile tips that will truly set you apart in the B2B world! Have the company logo and other branding up.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Image credit: Business 2 Community. How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( HubSpot ).

10 Important Skills and Traits Your Social Media Manager Will Need

Buffer Social

Today, however, almost every company is involved in social media one way or another. Toastmasters (Resources and community). Customer Service / Community Engagement. Community engagement is quite similar in many ways. HubSpot (Blog). —. Image from HubSpot ).

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

10 Important Skills and Traits Your Social Media Manager Will Need in 2017

Buffer Social

Today, however, almost every company is involved in social media one way or another. Toastmasters (Resources and community). Customer Service / Community Engagement. Community engagement is quite similar in many ways. HubSpot (Blog). —. Image from HubSpot ).

Skills 114

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

500 companies use at least one major social media platform. ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. Can social media help shorten b2b sales cycles? Reporting that “while B2B social media spending increased 9.6%

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

Image credit: HubSpot. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. 5 Things B2B Buyers Want Your Content To Do by Content Marketing Institute.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? companies now use social media for marketing. 85% of B2B journalists are on Facebook.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity SMM

Why the Company Blog is More Important Than You Think by Business2Community. B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests by HubSpot.

Tips 257

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Companies Struggle To Manage Social Media by MediaPost.

Tips 274

The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

” Now, as we close out 2017, it’s clear that LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing. In the long-term, this will be a game-changer for marketers and brands in the B2B space.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. And for the midsize company, Sendible, Meshfire (again), and Oktopost are leaders. It is a fantastic prospecting / sales resource for B2B marketers”).

Review 284

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services.

Tools 274

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager.

11 Types of Video Content Every Business Needs to Create

Rebekah Radice

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. These are weekly videos that serve several purposes: Brings her audience together each week (same day) to create a deeper community bond.

Types 120

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy.

Tips 257

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity SMM

62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions.”

Tips 233

The 25 Top Social Media Management Tools for Businesses of All Sizes

Buffer Social

Description: Hootsuite , probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies. The 10 top social media management tools for enterprise-level companies. The B2B social media management platform.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. 10 Principles for B2B Sales by Better Closer. A Cheat Sheet to Help You Conquer Social Media by Fast Company. 10 Essential Social Media Tips for B2B Marketers by Mashable.

Tools 203

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity SMM

How can a company launch (or relaunch) a new blog properly? How to Be an Awesome Blog Commenter by HubSpot Blog. The Blueprint for the Perfect Blog Post (Infographic) by Business 2 Community.

Tools 237

Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)

Buffer Social

With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. Instead of building huge public pages, more and more businesses are opting for niche closed communities. This makes communities like LinkedIn Groups a great way for bringing your customers together, especially if you are a business-to-business (B2B) company.

How 8 Departments That Aren’t Marketing Can Use Social Media

Buffer Social

Interested in seeing how every team within your company can use social media? Even if you’re not sharing employee salaries or company financials, you can still give your audience a peek behind the curtain by showing them how your product is made. tweet to their company Twitter handle.

We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

Buffer Social

Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. We’re excited to be working with Chelsea and the Hubspot team on a Social Media Master Class to explore we’re they’re thinking about social media marketing in 2016, 2017, and beyond.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions. Mart Prööm explains half a dozen things companies can do with Twitter brand pages, such as using calls to action and promoting limited time offers, and includes 12 examples of famous brand pages including Disney Pixar, Audi, Pepsi and Red Bull.

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4 Tips for Honing Your Content to Reach Gen Z

Convince & Convert

Digitally inspired companies such as Tahzoo specialize in creating roadmaps for companies who are looking to understand their customer’s entire journey in order to drive targeted content. The time is fast approaching when Gen Z will take over the B2C and B2B marketplaces.

Tips 114

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. How power is shifting from companies and brands to consumers. Offered by : HubSpot. Created by : HubSpot.

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Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide

Writtent Blog

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. If you’re a B2B company, how big are the companies you’re trying to acquire?

57 Notable and Unique Content Marketing Ideas

Writtent Blog

Online Communities. The Home Depot is one of several brands with a highly-popular online community. Company Manifesto. LinkedIn and Google+ Communities. Really, the sky is the limit when it comes to professional guide ideas for B2B content marketing.

47 Things to Tweet That Will Electrify Twitter Engagement

Rebekah Radice

If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Show your followers that you care about their opinion by asking them for feedback about your company or business. This works in multiple ways: Builds community rapport.

All about connection: Sprout’s Agency Partner Summit fosters what it preaches

Sprout Social

It’s that time of year, where a global community of agency partners, experts and transformative industry pros join Sprout Social in one inspiring space. Our industry has never been just a B2B world or a B2C world, it’s always been a human-to-human world. No community understands that more than agencies. B2B success is marked by how strong and authentically connected your employee network is. No pressure to every other company in e-commerce.