HubSpot vs. Marketo: Which is Better?

Oktopost

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. Both companies have different strategic paradigms. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? Our basis for a comparison between the two is a list of capabilities for enterprise companies. Hubspot.

Hubspot 3 launches

Janet Fouts

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. When I tell people I’m a Hubspot partner, the universal reaction is “Ooooh, I love Hubspot, they get it!” Now Hubspot is changing that.

Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity SMM

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. Companies spend, on average, about a third of overall marketing budgets on inbound tactics. •

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity SMM

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.”

Reasons Why You Can’t Do Without a Company Blog

Mindjumpers

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. However, I think that a lot of marketers still might wonder whether it’s actually effective to run a company blog.

Get to connection faster: social customer care powered by HubSpot and Sprout

Sprout Social

How our questions and issues are handled by companies across social directly affects how we feel about their brand as a whole. Partnering with HubSpot for deeper—and faster—connection on social. Here are how some companies are doing it right: A personal approach.

10 Great Posts about #LinkedIn Company Pages

Koka Sexton

If your customers use LinkedIn (Which I’m sure they do) then you should have a LinkedIn company page. We’ve already found that generating leads in Facebook is possible but that having a great page in LinkedIn could be a game-changer for your company.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. This article was originally published on HubSpot by Pete Caputa.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Fortune 500 companies tend to be antisocial. HubSpot ).

How to Build the Perfect LinkedIn Company Page

Sprout Social

Be honest: when’s the last time you updated your LinkedIn company page? Although the platform may not seem to be scoring as many headlines as Facebook or Instagram, companies can’t afford to sleep on their LinkedIn presence. At a glance, running your LinkedIn company page might seem pretty simple. Below we’ve broken down the anatomy of the perfect LinkedIn company page whether you’re looking to optimize your current profile or start from scratch.

5 Tried and True LinkedIn Tips to Grow your Company Page Followers 600% Faster

Buffer Social

To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. 5 LinkedIn marketing tips to grow your Company Page 600% faster. – Company description.

Is Inbound Marketing Actually Profitable or Just a Slogan

Convince & Convert

Yesterday, HubSpot, the creator of the term “Inbound Marketing,” filed for an IPO. When a company files for an IPO, they submit what is called an “S-1,” which provides financial information for prospective investors.

3 Ways to Engage Your Team and Improve Your Blog

Convince & Convert

To help us do this, we selected the blog, Behind the Seeds , from Canadian seed company Canterra Seeds. Make the Blog Part of the Company Culture Blog Rescue isn’t a series on company culture, but let’s address it for just a moment. Another great example is HubSpot.

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Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. ” Jay: You saw what Kip from HubSpot did.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Highlight your company’s community involvement.

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Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. ” Jay: You saw what Kip from HubSpot did.

New Social Media Research Uncovers the Big Problem for Businesses

Convince & Convert

This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. In Q4 2014, Hubspot released new research called The Social Lifecycle. In Social Media, Companies are From Mars, and Customers are From Venus.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity SMM

500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. And presuming that blog is hosted on your company domain (e.g. Integrating a blog makes a static corporate LinkedIn profile into a dynamic company information page.

The State of the Internet Marketing World [Statistics]

Mindjumpers

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

The Role of Social Media in Lead Generation [presentation]

Mindjumpers

Joining Facebook, Twitter or LinkedIn is not something that will revolutionize your company or your marketing efforts. Presentation by HubSpot : Similar Posts: Simple Tips to Generating More Business Leads Through Social Media.

How #EveryMoveCounts Dominated NCAA Final Four Conversation

Convince & Convert

The antiperspirant company utilized Lightwave, a new bio-analytics technology that measured everything from reactions to buzzers, to the crowds doing the wave. ” For years, HubSpot has been praised for its laid-back, open-space culture. Degree’s #EveryMoveCounts.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. Mart Prööm presents more than a dozen examples of cool, and pioneering, Google+ brand pages from companies like Pepsi, Toyota, Fox News, Yahoo! 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog.

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Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ).

Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L.

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Why B2B Marketing Must Embrace Ninja Customers

Convince & Convert

To get familiar with the company. B2B customers are ninjas now, stealthily investigating the company and its wares, right under your nose. Youtility B2B content marketing b2b marketing hubspot life technologies self-serve information youtility Image from BigStock.com.

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How To Separate The AI Hype From Reality

Forbes Social Media

Giving the popularity of AI, many companies throw resources at an opportunity that doesn’t materialize. In this article, I share thoughts from Kipp Bodnar, CMO of Hubspot, regarding how marketers can distinguish between hype and reality

19 Marketing Experts Share Tips and Insights – Inbound Marketing Summit 2010 Preview

Justin Levy

As we get closer to the Inbound Marketing Summit on October 6-7th (you can save 50% off using source code EBOOK50), Mike Volpe of HubSpot and I teamed up to conduct a survey of the speakers. What currently drives the most business value for your company?

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. based (86%) companies. every Fortune 500 company.

The 6-Step Path to Creating Inherently Useful Marketing

Convince & Convert

It’s marketing customers actually want, instead of marketing that companies think they need. My friends at Hubspot put together this handy infographic to help you. From: HubSpot Marketing Software. Youtility is marketing so useful, people would pay for it (if you asked them).

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Marketing is the NFL Quarterback of Business

Convince & Convert

Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. Your company has to be good, not just your marketing. Terrific company, outstanding blog.

Is Social Media BS?

Webbiquity SMM

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. This diagram from HubSpot illustrates the relationship visually. Blogging makes you and/or you company more interesting online.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it? 8 Ways to Not Get ReTweeted by HubSpot Blog.

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The Social Media ROI Debate

Webbiquity SMM

determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. A blogger raises a question about your company’s financial outlook. But how do you choose one?

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Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

Indeed, smart companies track social media’s impact on desirable behaviors such as lead generation, repeat website visits, and even corollation-derived ROI. Not every company wants or needs a comprehensive, enterprise-class technology platform. companies) small business market.

To Understand Content, You Have To Understand Publishing. BuzzFeed Is Pushing The Limits.

Twist Image

Publishing and understanding how content now flows from a media company down to the consumer is fascinating to watch. A few weeks ago, he took to the big stage at HubSpot 's Inbound event in Boston to share his story. hubspot. media company.

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

J-P De Clerck reports that less than half of companies have blogs, despite the fact that “blogs are real social media hubs and cornerstones of inbound marketing.&# 9 Awesome Ways to Market a Business Blog by HubSpot Blog. then provides tips for maximizing company blog success.

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The sea change in Twitter sentiment

Direct Marketing Observations

At the same time Hubspot put out it’s 3rd state of The Twittersphere report. All of these posts and reports and what have you, alluded to something that may be occuring before our very eyes and that’s this: Conversations on Twitter have deteriorated into flat out unadulterated pimping of one’s wares, or the company they work for. Tags: Twitter david binkowski hubspot marc meyer Marketing microblogging social media Social Media marketing todd defren

Email or RSS: Which Do You Prefer

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! In a recent survey of their customers HubSpot found that their customers preferred to subscribe to blogs via email subscription nearly 12 times more than their preference for RSS.

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Will The Rise of the Photo Apps Kill the Written Word?

Convince & Convert

She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. More companies are using Facebook, Twitter, LinkedIn, YouTube, downloadable mobile apps, texting and Foursquare.”.

How to Leverage Your Internal Resources in External Marketing Efforts

Convince & Convert

The catch is determining what “secrets” you or your company are willing to share. Google, Salesforce, Hubspot—the list goes on. These companies use internal resources to inform the public on how great they are. It holds your company accountable for its image and voice.