Hubspot 3 launches

Janet Fouts

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. When I tell people I’m a Hubspot partner, the universal reaction is “Ooooh, I love Hubspot, they get it!” Now Hubspot is changing that.

Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity SMM

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. Companies spend, on average, about a third of overall marketing budgets on inbound tactics. •

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54 Pearls of Marketing Wisdom from HubSpot

Webbiquity SMM

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.”

10 Great Posts about #LinkedIn Company Pages

Koka Sexton

If your customers use LinkedIn (Which I’m sure they do) then you should have a LinkedIn company page. We’ve already found that generating leads in Facebook is possible but that having a great page in LinkedIn could be a game-changer for your company.

Discover Marketing Technology Used by Leading Companies

Puzzle Marketer

Have you ever wondered what technology the most innovative and successful companies are using to power their platforms, foster collaboration among their employees, or market their products and services? Hubspot – inbound marketing platform.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Fortune 500 companies tend to be antisocial. HubSpot ).

Is Inbound Marketing Actually Profitable or Just a Slogan

Convince & Convert

Yesterday, HubSpot, the creator of the term “Inbound Marketing,” filed for an IPO. When a company files for an IPO, they submit what is called an “S-1,” which provides financial information for prospective investors.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity SMM

500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. And presuming that blog is hosted on your company domain (e.g. Integrating a blog makes a static corporate LinkedIn profile into a dynamic company information page.

Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

Quick, type in your company name in Google. Does your company show up for the first listing? If you’re company isn’t dominating the first page of Google search results for your own company name, you have an Internet visibility problem.

3 Ways to Engage Your Team and Improve Your Blog

Convince & Convert

To help us do this, we selected the blog, Behind the Seeds , from Canadian seed company Canterra Seeds. Make the Blog Part of the Company Culture Blog Rescue isn’t a series on company culture, but let’s address it for just a moment. Another great example is HubSpot.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Highlight your company’s community involvement.

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Disruption Of Disrupted

Twist Image

It is a book about unicorns, dragons and company's that are worth billions of dollars with tons of revenue (but not enough profit). It is a book about a company that I know and respect ( HubSpot ). I've spoken for many years at HubSpot's Inbound event. hubspot.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. Mart Prööm presents more than a dozen examples of cool, and pioneering, Google+ brand pages from companies like Pepsi, Toyota, Fox News, Yahoo! 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog.

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New Social Media Research Uncovers the Big Problem for Businesses

Convince & Convert

This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. In Q4 2014, Hubspot released new research called The Social Lifecycle. In Social Media, Companies are From Mars, and Customers are From Venus.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. ” Jay: You saw what Kip from HubSpot did.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. ” Jay: You saw what Kip from HubSpot did.

6 Simple Steps to Lower Your Cost Per Facebook Fan

SocialTimes Facebook

Take a look at this study Dan Zarrella from HubSpot posted: Even though this study was geared toward Twitter, the base message is the same for Facebook: Good fans will share your post if you ask them to.

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How Are B2B Companies Using Content To Grow Business?

PWB Marketing Blog

A study by HubSpot asked 4,000 B2B and B2C businesses how they are successfully driving traffic and generating leads. The data showed that companies that generated more content generated more sales leads. The most successful B2B companies are integrating social with traditional media. These are all important ways B2B companies are using content to generate leads and grow their business.

Reasons Why You Can’t Do Without a Company Blog

Mindjumpers

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. However, I think that a lot of marketers still might wonder whether it’s actually effective to run a company blog.

The Void That Twitter Could Leave

Twist Image

Case in point: this week, I presented at Hubspot 's massive Inbound event. hubspot. hubspot inbound. public company. Dear Twitter, please don't go. These are dangerous times for Twitter. The public markets are no longer in love (their market cap has been dropping). Their leadership is changing (it is being questioned and executives have been departing).

The State of the Internet Marketing World [Statistics]

Mindjumpers

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence.

Just Say "No" To Content

Twist Image

This was great news for the people attending Content Marketing World and HubSpot 's Inbound events last week in Cleveland and Boston (they were both great events. That's a lot of people, representing a lot of companies. hubspot. hubspot inbound. Learn how to say "no" when it comes to your content. We live in a "content is everywhere" world.

The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ).

The Rise of Dynamic Content

Geoff Livingston

Today’s release of Hubspot 3 marketing automation software at the Inbound Conference marks the rise of dynamic content, a method of customizing the way individuals view content, images or actions. Hubspot 3 Approaches to Challenges.

To Understand Content, You Have To Understand Publishing. BuzzFeed Is Pushing The Limits.

Twist Image

Publishing and understanding how content now flows from a media company down to the consumer is fascinating to watch. A few weeks ago, he took to the big stage at HubSpot 's Inbound event in Boston to share his story. hubspot. media company.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. A blogger raises a question about your company’s financial outlook. But how do you choose one?

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Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it? 8 Ways to Not Get ReTweeted by HubSpot Blog.

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The Role of Social Media in Lead Generation [presentation]

Mindjumpers

Joining Facebook, Twitter or LinkedIn is not something that will revolutionize your company or your marketing efforts. Presentation by HubSpot : Similar Posts: Simple Tips to Generating More Business Leads Through Social Media.

The 6-Step Path to Creating Inherently Useful Marketing

Convince & Convert

It’s marketing customers actually want, instead of marketing that companies think they need. My friends at Hubspot put together this handy infographic to help you. From: HubSpot Marketing Software. Youtility is marketing so useful, people would pay for it (if you asked them).

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Why B2B Marketing Must Embrace Ninja Customers

Convince & Convert

To get familiar with the company. B2B customers are ninjas now, stealthily investigating the company and its wares, right under your nose. Youtility B2B content marketing b2b marketing hubspot life technologies self-serve information youtility Image from BigStock.com.

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Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

Indeed, smart companies track social media’s impact on desirable behaviors such as lead generation, repeat website visits, and even corollation-derived ROI. Not every company wants or needs a comprehensive, enterprise-class technology platform. companies) small business market.

Marketing is the NFL Quarterback of Business

Convince & Convert

Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. Your company has to be good, not just your marketing. Terrific company, outstanding blog.

Team 26

9 Indispensable B2B Social Media White Papers

socialmediab2b.com

Published by Hubspot, May 2010. Radian 6 offers up tips, concepts, anecdotes, and examples to help you connect the dots between your B2B company and social media. White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information.

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How to Leverage Your Internal Resources in External Marketing Efforts

Convince & Convert

The catch is determining what “secrets” you or your company are willing to share. Google, Salesforce, Hubspot—the list goes on. These companies use internal resources to inform the public on how great they are. It holds your company accountable for its image and voice.

How #EveryMoveCounts Dominated NCAA Final Four Conversation

Convince & Convert

The antiperspirant company utilized Lightwave, a new bio-analytics technology that measured everything from reactions to buzzers, to the crowds doing the wave. ” For years, HubSpot has been praised for its laid-back, open-space culture. Degree’s #EveryMoveCounts.

The Anatomy of a Good Tweet

Engaging Brand

Direct them to your website, or other company supported online account. According to Dan Zarrella of HubSpot , You want to start the tweet using action verbs, or via and @. The key here is to choose a hashtag that already has some popularity in the search engines, and one that you know will garner support, about your company or otherwise. Social Media Social Networking best tweets twitter for business hubspot telemarketing lead generation resource nation

Blogging for Business: 58 Unbeatable Reasons to Run a Blog

Writtent Blog

1) Companies with 51 to 100 website pages generate 48% more traffic than companies with 1 to 50 pages (Source: HubSpot ) Tweet. 2) Companies with 101 to 200 pages generate 2.5x more leads than those with 50 or fewer pages (Source: HubSpot ) Tweet.

Will The Rise of the Photo Apps Kill the Written Word?

Convince & Convert

She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. More companies are using Facebook, Twitter, LinkedIn, YouTube, downloadable mobile apps, texting and Foursquare.”.