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Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

The struggle is real for social media leaders, managers, and teams. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. Discover your “why” as a social team Every successful team is driven by a common vision, purpose, or mission.

ROI 138
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AI won’t replace social teams: Here’s why

Sprout Social

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? It’s about connection, and building a community—a human element AI just can’t fully replicate. But for the most part, it’s old data. Let’s get into why. To Jeff, that’s the core benefit of AI.

Team 135
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Why lifecycle marketing matters for your social team

Sprout Social

But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Lifecycle marketing.

Team 119
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Their research and engagement can turn into precious data for your business. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately.

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AI in marketing examples: How CMOs are leading teams into a new frontier

Sprout Social

And how do we make a greater impact without burning out our teams? I spoke with them to learn how marketing leaders can incorporate AI across their teams effectively. Oftentimes, I get my best ideas during nights and weekends, when I don’t want to bother my team. But I also don’t want to slow down.

Team 113
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How to create a “meet the team” social media post series

Sprout Social

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. What is a “meet the team” social media post? Meet the team social media post examples include: Welcoming new hires to your team.

Meeting 99
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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

More than 92% of Fortune 500 companies are using ChatGPT. Pretending your teams are not using AI is not an option. How AI is affecting workers and companies is nuanced and requires high-level thinking. Companies that best adapt to AI impacts will consider and respond to all of these considerations.

Training 154