Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. If you’re part of the black community, you should be focusing on the latter, as it’s less competitive and will yield results for you faster. It’ll determine your pillar topics, publishing frequency and approach to driving engagement.

SEO 153

SEO Social Media Strategy Hashtag 153

Sherrilynne Starkie

JANUARY 22, 2019

2 LinkedIn’s new ways to track companies. LinkedIn Pages, a refresh of LinkedIn Company Pages, help people engage with companies and organizations, and to connect with the people behind the company. These include new job alerts, an alumni tool, community hashtags and company insights. — SS.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Here’s a look at what they bring to a job.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. The findings help Figo reinforce the value of social at their company and pulse-check brand health. Cheyanne explains, “Stay on top of trends within your community.

Social Media 109

Social Media Insurance ROI Meme 109

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. The results, first published on SparkToro, are pretty surprising. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. No tricks or boring tips—just simple, easy-to-follow instructions that really work.

HootSuite 120

HootSuite URL Analytics Forums 120

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Why AI ethics matter Companies are already investing in AI, but the difficulty is ensuring responsible use.

Marketing 89

Marketing Privacy Policies Issues 89

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Some include goal-oriented overviews; others feature tons of data or lengthy explanations. Go for a data-heavy summary. Aim for the highest ratio of explanatory info to data.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

OCTOBER 18, 2023

Listening is like mining social data to get to the buried gold insights, so you can put social data into action. This was particularly helpful for software company Goally. Sort messages by the follower count of the publisher or engagements to easily find top influencers to partner and engage with. Then, dig in further.

Examples 120

Examples Social Media Sentiment Influencer 120

Sprout Social

MARCH 20, 2017

With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. Instagram’s native tools can help you scratch the surface, but true social media marketers have to benchmark, reconfigure and improve campaigns or Instagram strategies with the data.

Analytics 103

Analytics Data Instagram Hashtag 103

Sprout Social

AUGUST 26, 2021

Social media market research is the practice of gathering historical and real-time data from social media channels to better understand your brand’s target market. While traditional market research methods can take time, social media is always updating in real-time and you can pull existing social data for immediate results.

Research 143

Research Social Media Airlines Marketing 143

Hootsuite

DECEMBER 12, 2023

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Sprout Social

APRIL 17, 2023

The time saved around publishing, scheduling and reporting will empower you to maintain agility and innovate. Advanced analytics capabilities provide data that yields org-wide impact, from marketing to sales to HR. This is how brands expand the value of social beyond marketing and communications. in savings.

ROI 100

ROI Social Media Management Team Study 100

Later

MAY 28, 2021

Use Data to Tell Your Story. Did you know: You can now plan, schedule, and publish your LinkedIn posts with Later — for free! You can also share a story from a member of your community through your LinkedIn captions. LinkedIn Marketing Tip #3: Use Data to Tell Your Story. Position Your CEO or Founder as a Thought Leader.

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Hootsuite

SEPTEMBER 25, 2023

average performance stats for a social platform or industry), it’s difficult to make sense of raw data. And empower you to brag to your boss with data-informed confidence — you’re welcome.) Clear data. Where did this data come from? total number of posts published, total number of likes, and so on). But we got you.

Industry 125

Industry Engagement HootSuite Analytics 125

Sprout Social

OCTOBER 4, 2016

As with any social network, paying attention to your community’s behavior can save you a lot of time and better inform future posts. Last week at SproutChat we kept our focus on LinkedIn and asked our community how they approach targeting an audience, publishing and amplifying their content on the network. SproutChat.

LinkedIn 77

LinkedIn Data Strategy Content 77

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. It began when I was at my previous company in the enterprise peer-to-peer data backup space.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Sprout Social

DECEMBER 3, 2020

Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Publish content from anywhere. View all of the content you’ve scheduled, add notes to certain days, adjust send times, identify publishing gaps and more.

Mobile 138

Mobile Notification Collaboration Library 138

Sprout Social

JANUARY 31, 2024

Both big-picture and granular data points can clue you in on what videos are doing well. This includes how often you publish videos, respond to comments and engage with other YouTube accounts. A SaaS company or niche channel will likely have a lower ceiling of potential viewership. Video duration. Topics and target audience.

YouTube 97

YouTube Engagement Metrics Analytics 97

Buffer Social

OCTOBER 1, 2018

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. Is it the end of organic reach on social media? Or Tik Tok?

Organization 108

Organization Flipboard Social Media Company 108

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. A social media company’s social team testing a new social channel is incredibly meta. A social media company’s social team testing a new social channel is incredibly meta.

Strategy 114

Strategy Marketing Hashtag Influencer 114

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. It makes it easier for us to distill and present valuable data and insight to internal stakeholders. gain in followers and a 373.7%

Team 40

Team LinkedIn Report Company 40

agora pulse

SEPTEMBER 16, 2020

Mercedes Taylor: The Lone Star College System, located in the greater Houston, Texas area, is one of the largest community college systems in the United States, providing comprehensive educational opportunities and programs to enrich lives. The team was unable to publish and track social posts effectively.

Social Media 119

Social Media Social Media Management System Publishing 119

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) Our baristas are the face of our company, without them we are nothing. Any amount helps!

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 131

Tips Authentication LinkedIn Groups 131

Hootsuite

FEBRUARY 24, 2023

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. Note: As part of the sunset, Salesforce plans to delete all Social Studio customer data. We recommend downloading your data from Social Studio soon to make migrating easier. 1 Social Media Tool Create.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

NOVEMBER 19, 2020

From increased access to social data and functionality to expanding beyond core social; from creating tighter alignment across critical CRM and helpdesk solutions to tie-ins with critical workflow tools that make collaboration and access more seamless. Rely on up-to-date experiences with social networks and community platforms.

Reddit 102

Reddit Hubspot API Reputation 102

Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. How we gathered the data. With the help of our Data Science team, we were able to capture the best times to post on Instagram within ten industries. Healthcare. Hospitality.

Twitter 103

Twitter Tourism Travel Education 103

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social media analytics relies on data to: Identify patterns. Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

OCTOBER 11, 2022

Social and world events impact your presence and community. Peloton followers took to social media to applaud the company on its stance because the brand leaned into its company values in relation to the tragic events. Social media content moderation and publishing tips. When should my brand pause publishing?

Eventful 112

Eventful Social Media How To Sports 112

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. Once a hashtag is published, it becomes a clickable, searchable link.

Hashtag 119

Hashtag How To Guidelines Telecommunications 119

Sprout Social

FEBRUARY 28, 2019

The company announced that it was too challenging to keep maintaining a product that could not meet consumers’ expectations. Since this bug was affecting the platform’s Application Programming Interface (API) and some of its users, the company decided to expedite the shutdown. Step two: Save your data from Google+.

Google 109

Google Metadata Data API 109

Sprout Social

AUGUST 24, 2022

Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For example, being at the helm of a brand’s social presence means you have the potential to humanize the company and create authentic connections. Data analysis. sproutsocial.

Social Media Management 101

Social Media Management Social Media Tips Skills 101

Sprout Social

JANUARY 24, 2022

You need someone capable of both building community and managing escalation or crisis communication when it matters most. Should we start calling out companies posting these unrealistic social media manager job descriptions!? Behind every post there’s strategic work, data analysis, editing, community management and more.

Social Media Management 100

Social Media Management Social Media Tips Skills 100

Sprout Social

MARCH 21, 2019

Combined with other management and publishing features, Sprout’s Twitter analytics will give you an all-in-one solution to manage all your Twitter activities in one place. Union Metrics helps you visualize your social data through colorful graphics that are easy to understand even for novice marketers. Union Metrics.

Analytics 104

Analytics Twitter Tools Strategy 104