Techipedia: Tamar Weinberg

JANUARY 12, 2011

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? that we manage, and conversing with colleagues, fans, and customers is something that takes up a lot of time.

Sports 204

Sports Communities Social Media Forums 204

Sprout Social

JANUARY 24, 2024

Reach refers to the number of people who saw your content. Audience growth This metric refers to an increase in the brand’s social media followers due to influencer collaborations. It also shows you have a growing community doing word-of-mouth marketing.

Metrics 98

Metrics Influencer Marketing Survey 98

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. The best part of referral marketing programs is they don’t just benefit companies–customers also reap the rewards of their efforts. Check out Sprout’s Partnership Program as an example.

Discount 125

Discount Marketing How To B2B 125

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Sometimes referred to as the PESO model (I avoid using this name because it puts paid first when it should be a lower priority.),

Marketing 199

Marketing Syndication Adwords Social Media 199

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing? billion by 2030.

B2B 62

B2B Strategy Marketing Case Study 62

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategies Summit

MARCH 11, 2021

It’s basically mandated that any article about it has to use words like “buzzy” and reference its myriad of A-list users, from Elon Musk to Oprah Winfrey. You can listen to people speak, understand their stories, and interact with them directly, and it’s all very conversational and informal. 6 Ways Brands Can Start Using Clubhouse.

Brands 226

Brands Conference Hosting Conversation 226

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Atlassian 100

Atlassian ROI Social Media Collaboration 100

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. What is customer marketing? Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers.

Strategy 122

Strategy Brands Content UGC 122

Sprout Social

MAY 24, 2022

They’re more like actual conversations and not as cold and robotic.”. According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies. Or a company recognizing an employee who has been with them for 30 years?

Social Media 129

Social Media Marketing Social Media Management Issues 129

Pixlee

AUGUST 2, 2021

Using this platform, you can more subtly highlight the story of your company and brand mission from different perspectives and angles of discussion. Podcasts Help Build Community. Podcasts are ripe ground to build up a community. Community can go beyond growing subscribers, as well. Provoke Conversation Instead of Sales.

Brands 98

Brands UGC Authentication Influencer 98

Socialmedia.biz

JULY 8, 2020

Better yet, you’ve likely had in-store conversations with your customers, getting to know them, their preferences and their buying motivations. Choose a handful of hashtags that pertain to your company, products, and industry and find the volume and frequency of posts related to your chosen hashtags. This information is invaluable.

Social Media 179

Social Media Tips Hashtag UGC 179

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Word of mouth , including podcast mentions, in-person conversations, or you and your bestie on the phone. Plus, social listening mines the web for conversations you wouldn’t otherwise know about. What is dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Social Media Strategery

OCTOBER 31, 2011

A community of practice (CoP) is, according to cognitive anthropologists Jean Lave and Etienne Wenger , a group of people who share an interest, a craft, and/or a profession. Sounds like we might already be members of dozens of communities of practice – at work, at church, at school, etc. A CoP is built around conversation.

Communities 113

Communities Sharepoint Wiki Collaboration 113

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Form communities and discuss relevant news within them.

Types 145

Types Social Media Microblogging Overview 145

Waxing UnLyrical

MAY 13, 2019

That is what is referred to as social listening. Continuous customer feedback is the bedrock of innovation because companies that listen innovate. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. Napster, and. Align Technology.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Sprout Social

OCTOBER 31, 2023

He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey. He points to an example of a health food company. The company may want to work with a particular influencer.

ROI 104

ROI Influencer Marketing Survey 104

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. SMMs , get the tools, resources and conversations to develop their social marketing skills and grow your careers. Hashtags group together similar conversations to help people find content that matters to them.

Hashtag 120

Hashtag How To Guidelines Telecommunications 120

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK?

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Sprout Social

MAY 6, 2021

Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams, creators, community managers and strategists behind some of the best brands on social. Community Builder: Honored those who had a lasting impact on their audience. Community is more important than ever.

Class 111

Class Marketing Communities Campaign 111

Convince & Convert

APRIL 29, 2012

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. And that’s where the problem starts.

Resources 167

Resources Company Social Media How To 167

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Omsom, a company that creates pantry shortcuts for specific Asian dishes, is regularly tagged in consumer reviews and photos of people’s home cooked meals.

Research 144

Research Social Media Airlines Marketing 144

Ignite Social Media

AUGUST 31, 2021

By excelling in community management, brands can enhance their online presence and relationship-building with consumers. What last year was an effort to boost the local economy and do good in one’s community has become a new way of shopping for many. Companies have launched promotional campaigns focused on these attributes.

Trends 184

Trends Organization Social Media Travel 184

Hootsuite

FEBRUARY 3, 2022

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? A chatbot is a piece of automated messaging software that uses artificial intelligence to converse with people. What is a Facebook bot (a.k.a Automate sales.

Facebook 145

Facebook HootSuite Retail Conversation 145

Sprout Social

JANUARY 18, 2022

These conversations are more than online chit-chat. With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. Referring to this information as you continue to improve your strategy can lead to better results in a shorter amount of time. .

Skills 126

Skills Sentiment Team Press Release 126

The Marketing Blog

JULY 22, 2010

44 pm Dear Airtel: It is about Customers & Conversations Jump to Comments It was one of those evenings, when we were not in a mood to work. Whether the company was still using it or not we were not aware of it. The conversation began with my first tweet. The day had already gone by and the office was half-empty.

Conversation 145

Conversation Web 2.0 Startup FeedBurner 145

SocMed Sean

APRIL 28, 2017

Receptionists and sales personnel are rarely the first contact for customers anymore, with tech-savvy prospects using web sites, Twitter, and Facebook pages as the first reference that most people use when researching a company.

Social Media 210

Social Media Advertising Issues Products 210

Mindjumpers

FEBRUARY 14, 2011

Tweet When thinking about establishing a presence online – or improving the already established presence of your company – your social media voice is one of the most important elements to keep in mind. Maintaining a presence on social media platforms is something that requires an effort from the given company. 2) Think before you post.

Tips 230

Tips How To Authentication Policies 230

Sprout Social

FEBRUARY 1, 2021

For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep.

Social Media 135

Social Media Social Media Management Marketing Communities 135

Hootsuite

NOVEMBER 4, 2022

Wake up, companies: Worker power is growing. Jumping to new companies is a popular exit path, but some workers are going the freelance route, or more radically, quitting with no plan at all. When you’re hiring, you’re not only competing with other companies, but also with being your own boss and just vibing at home. Love that.).

Company 103

Company HootSuite How To Meme 103

Sprout Social

FEBRUARY 26, 2024

The stakes are high, but that doesn’t mean financial companies can ignore social altogether. Chewy: Melting pet parents’ hearts For help crafting this article, we turned to Sprout Social’s community, The Arboretum , to learn which brands inspired other social pros. For a software brand, their conversations feel remarkably human.

Report 65

Report Atlassian Brands Sentiment 65

Sprout Social

MARCH 21, 2022

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. Use place Guides to spotlight specific locations important to your community. You can use this same tactic when promoting employees, creators you work with or active members of your community. Sprout Social.

Examples 102

Examples Instagram How To Curation 102

Oktopost

MARCH 15, 2021

Emotional intelligence refers to our ability to interpret people’s moods and understand why they’re acting or feeling a certain way. It’s a lot easier to make inroads with fun, uplifting, community-building content. Create Community. Good content brings people together.

B2B 136

B2B Social Media Strategy LinkedIn 136

Waxing UnLyrical

SEPTEMBER 13, 2013

Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well. Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area.

Blogger 263

Blogger Strategy Technorati Community building 263

Likeable

MARCH 25, 2020

Companies everywhere have had to adjust and make shifts because of realities like canceled events, smaller budgets, and the inability to collaborate in person indefinitely. This should go without saying, but conversion-focused content and anything solely focused on selling is not the way to go right now.

Strategy 83

Strategy Content Exercises Communities 83