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Roundtable: How to Develop a Strategic Approach to Elevating Executives’ Social Media Presence

Ignite Social Media

In today’s digital landscape, creating a social media presence for executives can be a powerful tool to shape a company’s brand, build credibility, and engage with a broader audience. We’ve summarized the conversation below. Prefer to read or skim? No worries.

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6 brilliant Facebook campaigns (& why they worked)

Sprout Social

To maximize reach to potential customers, drive purchase conversions and complement organic efforts, Adore Me used Facebook’s targeting options. Adore Me’s Chief Marketing Officer Chloé Chanudet said in a statement, per AdWeek , “Adore Me has been increasingly impressed by the content created by its influencer community.

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How we designed a logo system for Sprout Social’s Business Resource Groups

Sprout Social

Throughout the course of history, logos have been used to visually communicate the identity of a group or business. In 2018, we refreshed our company values and created a logo system to illustrate our culture, our aspirations and what we stand for as an organization. Why was it important to involve a user experience (UX) perspective?

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Your Annual Social Media Conferences Guide: 20+ Top Conferences to Attend in 2018

Buffer Social

Traffic & Conversion Summit (Feb 26-28, San Diego). As this video couldn’t be embedded, I’ve linked the image above to the video.). Traffic & Conversion Summit. Traffic & Conversion Summit will help you grow your business by teaching you how to get more, yes, traffic and conversions.

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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from. Chatbots , conversational artificial intelligence , and tools for managing your social inbox can all help. That’s more than 4.6 billion people, up from 1.5

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8 Predictions for Social Media Marketing in 2022

Pixlee

User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. The De-Siloing of Social Commerce. The Growth of the Metaverse.

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Five Takeaways from the 2012 State of Community Management Report

Jeff Esposito

One of the more interesting, but challenging, aspects of my job is community management. Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. Evolution – communities are not built overnight.