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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community.

Coverage Questions !

The Marketing Blog

Jump to Comments ‘Blogger out-reach’ – Is commonly referred as leveraging the blogosphere.It helps the company in its marketing communications efforts. When you write an email to me for example – Please address me by name ‘Daksh’ instead of Hey, ‘You got a cool blog’ Hey XXX(well I’ve seen some funny names really We’re a cool company and we think this might be useful for your product.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. References. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. JCMC Home.

Try Looking Outside to Solve the Problems Inside

Social Media Strategery

Development Social Media Try Looking Outside to Solve the Problems Inside Tue, Feb 9, 2010 Best Practices , Social Media Quick – who recently said this in reference to his organization’s social media efforts? and social media communities have been telling our bosses and clients for years now? I recently read a fascinating article in the latest edition of Fast Company – “ A Problem Solver’s Guide to Copycatting.&#

Realignment #3: Value Propositions Are Not About You

SocialFish

Without an outside-in perspective, you cannot discern the true market value of your assets and, hence, construct meaningful value propositions, beyond recitations of programs and products. Obviously the company invested a great deal of time to understand someone like me.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. True relevance grows from a deep understanding of what motivates your customers, and ensuring that every contact they have with your organization shows to what degree your company values their reasons for choosing you. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e.

How the LinkedIn Algorithm Works And How to Make it Work for You

Hootsuite

According to LinkedIn’s Engineering blog , the algorithm also looks at the language of the post, and the companies, people, and topics mentioned in it. For this reason, the company has provided tips and best practices, which are included here, along with a few more from me.

8 Key Steps for a Successful Instagram Takeover

agora pulse

Understanding what you’d like the end result of the takeover to be will help you to construct a solid plan for getting the most out of your campaign. Build community. Establish a reference point. Growing and maintaining your audience on Instagram can be difficult.

Maximize Your Content Creation Commitment

Convince & Convert

Most of us—even if we have a team backing us—can’t spend dozens of hours each week writing blog posts, engaging in witty real-time banter on Twitter, sharing insightful articles on LinkedIn, and building robust online communities. The whole process is a carefully constructed win-win.

What is “New” In Adopting New Membership or Business Models?

SocialFish

Her monthly column for us will focus on what Anna calls “the building blocks for constructing new membership and business models” for associations. The business model of a company – its formula for sustained success – becomes deeply ingrained.

What Do You Know? Examining the Big 4 Online Answer Sites

Convince & Convert

Arnie Kuenn is the president of Vertical Measures, a search, social & content marketing company . This way, you can obtain constructive market data about the people who are looking for solutions to their problems.

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21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

Are you in charge of getting your company’s social media marketing up and running? Start putting together a plan in writing that you and your team can refer to when you need it. Join in on Communities. Within large social networks, smaller communities form.

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How to Leverage the Potential of Blogger Outreach

Kikolani

Blogger outreach is reaching out to the blogger community to create a relationship that involves you having regular, constructive and mutually beneficial contact with them. X is a company that has seen its ranking de-value because of the recent Penguin update.

Do You Have a Digital Business Card? (Register for.tel for free.

Almost Savvy

That way, we could direct people to just one place to be referred to the various ways to contact us and find out what we’re up to. > For companies, .tel That’s the great thing about having a smart community.

Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

Level Two: Discipline/Profession Specific Skills K-12 schools have the obligation that all students gain some degree of what is often referred to as “cultural literacy.” Your reference will not appear until it has been cleared by a website editor. Doug Johnson.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

The Complete Google Panda Reference Guide : Google’s Panda update has left site owners and SEOs confused and befuddled, but this guide summarizes the history and explains how you can be successful despite this algorithmic update. Hire a company or check out this guide for how to DIY.

The Bamboo Project Blog

Buzz Marketing for Technology

Companies that didnâ??t Facebook or LinkedIn) or other communities of practiceâ?? The investment these companies will make in blogs, social networks, and communities will â??stimulate How we construct our web will determine how well we can filter.

eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

Contents Introduction Towards a Definition Driving Forces Developments to Date Barriers Future Potential References Web Links Introduction A definition for the term Personal Learning Environment ( PLE ), remains elusive. References Batson, T. Great references!

Atlanta Women In Social Media Marketing_3

Diva Marketing Blog

Social Media marketing seems like an oxymoron at first, but I think it really just means building a community around a common interest and making a product relevant and interesting- not just trying to sell something. It was referred to as new media at the time.

PRSA LA State of the State of PR

Proactive Report

Every piece of content has to thoughtfully constructed and delivered. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Personality I am compelled by the fact that the bottom line objective of social media is to add human elements to companies that have acted like inhuman, robotic cyborgs for the past 40 years. It’s a benefit, not a drawback that (despite what others might proclaim) there is no social media playbook that can taken off the shelf and executed in rote fashion for all companies. The second is the humanity that companies are able to bring using social media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. It is uni-directional, as static as a physical newspaper, and it assumes the company seeking quality answers is asking the right questions. Compared to before, this company is holding the reigns – albeit loosely and in new ways.

Social Pros 24 – Shawn Morton, JPMorgan Chase

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. We actually partner with a company called North Social that does Facebook tabs.

How to Save the World

Buzz Marketing for Technology

fluency -- our ability to function socially in the modern complex world, to be of use socially to others in our communities. This could show what people value in others in their networks/communities, and what they offer, and how that effects both their popularity and the strength of the community as a whole. Building a Community-Based Society. Fast Company Blog. Intentional Communities. Population Reference Bureau. Fast Company.

Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

You wont read much about it on the Web because its still competitive-advantage stuff: What I know about the science of it I cannot disclose under a confidentiality agreement, and most of the companies doing it (Steelcase, Intel, Volkswagen, Microsoft -- thats Bill Gates in the pith helmet at right, from a recent Forbes Small Business magazine article on the subject) arent talking about it much. Fast Company Blog. Intentional Communities. Population Reference Bureau.

Social Pros 20 – Katie Morse, Billboard

Convince & Convert

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Jill’s company, Argyle Social, providers of data driven social media marketing software.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it. going so our COMMUNITY INFLUENCERS ?can

Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

SLA Community. Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. I feel a degree of responsibility in ensuring the knowledge workers of my organization have the fundamental skills to deal with whatever knowledge management technology and processes are adopted by the company. Like many companies, my organization provides a community that supports the use of information technology and. Endnotes/References: 1.

204: 6 ‘Ordinary’ Things That Will Grow Your Blog into Something Extraordinary

ProBlogger

This is a talk I hear attendees referring to quite a bit – so I hope you enjoy it too. This is a talk I actually get a lot of feedback from, even three years later, I get bloggers come who heard this talk at our event and they refer back to it. He’s a construction worker, follows instructions, blends into the crowd. We’re actually a community of Emmets. Our community is doing amazing things.

14 Things I Think I Think About Social Media

Convince & Convert

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

Personal Knowledge Management - Pollard

Buzz Marketing for Technology

While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Many companies still see KM as a means to reduce cost and headcount, re-use intellectual capital and accelerate employee learning. Fast Company Blog. Intentional Communities. Population Reference Bureau. Fast Company.

How to Save the World - PKM An Update

Buzz Marketing for Technology

While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Many companies still see KM as a means to reduce cost and headcount, re-use intellectual capital and accelerate employee learning. Fast Company Blog. Intentional Communities. Population Reference Bureau. Fast Company.

Connecting 2 the World

Buzz Marketing for Technology

The true gap, therefore, is between those educated in a traditional way and the new "skills" needed to work in a module setting (able to move people, companies, offices, departments around without losing knowledge or the knowledge product) communicating through a network (rather than the old vertical structures) with critical thinking and problem solving skills that allow workers to react to the environment as it changes and create new knowledge (or knowledge products) in a short period of time.

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Toward An Integrated Model of Information Seeking and Searching

Buzz Marketing for Technology

Directed" and "Undirected" refer, respectively, to whether an individual seeks particular information that can be specified to some degree, or is more or less randomly exposing themselves to information. Active" and "Passive" refer, respectively, to whether the individual does anything actively to acquire information, or is passively available to absorb information, but does not seek it out. References. TOWARD AN INTEGRATED MODEL OF. INFORMATION SEEKING AND SEARCHING.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. The company can’t ignore me then!&# – [link] [link] Ian Greenleigh It certainly doesn't make sense for all companies.

PKM and the Organization - Pollard

Buzz Marketing for Technology

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. Organizations provided staff with access to the Internet, but most of those who were inclined to use it already had it at home and were using it there, without the restrictions imposed by the company -- so that, too, was of marginal benefit. Fast Company Blog. Intentional Communities. Fast Company.

Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

I have already written about where I think KM is headed: From content to connectivity , with social networking applications and expertise-finding and community-building processes taking over in priority from the populating and management of massive, just-in-case, context free repositories of documents, and From corporate content management to personal. Fast Company Blog. Population Reference Bureau. Fast Company.

Living Self-Employed Online: The Manual They Forgot to Give You

Viper Chill

I had just left a job which for the previous two years saw me working with companies like Nissan, Hewlett Packard and Land Rover as their social media manager. You don’t have to pretend you’re behind a huge company. Home What the F ? Cloud Living Say "Hi!"

Koka Sexton dot Com

Koka Sexton

Yes, this article is to stereotyping of the geek/nerd community, is politically incorrect about it, and written at the “fifth-grade-but-I-used-spellcheck&# level. I have found this to be basically always true, and have never heard another girl refer to us as “females&# 2.

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The Most Important Blog Post You'll Probably Never Read

Viper Chill

That’s why I love being involved in this community so much – there are just thousands of smart people out there. While the people you’ve referred to are remarkable, I still have mixed feelings about the whole teaching thing. Home What the F ? Cloud Living Say "Hi!"