Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture
Keyhole.co
MARCH 26, 2024
Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Instead, LEGO keeps touching base with various pop culture references and fan favorites. LEGO cashes in on this pop culture reference with posts like the one above.
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