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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Durex was one of the first companies to use social media intelligence to identify the needs of the LGBTQIA+ community — a market they had previously largely overlooked. With the insights they gathered, they were able to create more inclusive and targeted campaigns and boost sentiment among the LGBTQIA+ community from 10% up to 44%.

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The pros and cons of social media

Sprout Social

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( Marketing staff account for about 3% of total employees, on average, in B2B product companies. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 88% of B2B companies use content marketing.

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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. Brandwatch is a social listening & analytics tool that helps you dig out relevant data from blogs, forums, as well as social media and news or review sites. Try Comparisons Today. Best of all? Brandwatch.

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Facebook will surge ahead in India

The Marketing Blog

Although it emphasizes Orkut’s rapid decline in India some of the comparison parameters are quite interesting: Comparison table: Facebook & Orkut What are your thoughts on Facebook’s phenomenal growth in India? The article rightly compares the Orkut > Facebook transition to Hotmail > Gmail’s.

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The Social Listening Playbook for Super Eager Marketers

agora pulse

Doing it manually on social platforms like Facebook and Twitter is very time consuming and can be challenging with standard search features, but might be necessary in some cases like monitoring specialized forums and niche Facebook Groups where a particular conversation is emerging. . Filtering through the noise.

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