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Content demand: how to cope

Sherrilynne Starkie

To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. The content leader will work with PR, social media and marketing teams and anyone working in a customer-facing group. Today’s ‘always on’ consumers are a thirsty bunch seeking a constant flow of new, fresh experiences.

Content 282
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Universities: How to Use Social Media as Well as Students Do

agora pulse

Here’s how universities can use social. With more colleges and universities moving to online or technology-assisted learning, universities must learn how to best use social media. You might also want to consider private groups and spaces as well. How to Get Started Using Social Media at Your University.

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Social Media Hacking: How to Protect Your Account

Oktopost

Hackers used the same approach and accessed Twitter accounts that were linked to the International Olympics Committee. Make sure that you manage your teams based on their roles by defining different groups so that they can access only those functions of your social media accounts they need to perform their jobs.

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Need to Fundraise? Stick With What Works!

SocialFish

Group members simply sell a selection of delicious cookie dough flavors from an order-taker, and collect their funds on the spot. Your group makes up to 50% profit on sales – not bad! People love learning new skills, and that is why setting up ‘how-to workshops’ is an excellent fundraising idea.

Delicious 130
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Need to Fundraise? Stick With What Works!

SocialFish

Group members simply sell a selection of delicious cookie dough flavors from an order-taker, and collect their funds on the spot. Your group makes up to 50% profit on sales – not bad! People love learning new skills, and that is why setting up ‘how-to workshops’ is an excellent fundraising idea.

Delicious 130
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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. This methodology delivered robust data on how mature organizations use social media compared to their less-mature counterparts.

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. I do not know how many of the 46 were “found” by Klout versus already known by the committee, and it’s not particularly relevant.

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