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Sprout Serves: Our commitment to giving back

Sprout Social

With the support of our executive and DEI leadership teams, we formed a committee of Sprout team members who wanted to take on the task of implementing a structure and resource hub that would help every employee feel confident in volunteering, no matter what part of the globe they reside in. What we’ve accomplished so far.

Committee 115
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(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

When Bill Doern asked if I would participate once again this year I readily said yes, and on a Friday afternoon this Spring I listened and provided feedback on social media strategy presentations by 10 teams of aspiring digital marketing professionals.

Strategy 195
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(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

When Bill Doern asked if I would participate once again this year I readily said yes, and on a Friday afternoon this Spring I listened and provided feedback on social media strategy presentations by 10 teams of aspiring digital marketing professionals.

Strategy 195
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Content demand: how to cope

Sherrilynne Starkie

To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. The content leader will work with PR, social media and marketing teams and anyone working in a customer-facing group. Today’s ‘always on’ consumers are a thirsty bunch seeking a constant flow of new, fresh experiences.

Content 282
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Universities: How to Use Social Media as Well as Students Do

agora pulse

Make sure to talk about those on social media, like Grand Rapids Community College does with this food drive it participates in: To start thinking about to feature community connections, ask: Are there groups and organizations at the university that ties with the community? You might also want to consider private groups and spaces as well.

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Digital grassroots: the Internet fights back

Sherrilynne Starkie

It started in 2004 when a legislative committee held a series of hearings on digital copyright reform. This was when groups first started to come together to self-organize online.”. From then the movement grew: The Fair Copyright for Canada Facebook Group was launched in 2007 and soon had 90,000 members. This was unprecedented.

Committee 312
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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. I do not know how many of the 46 were “found” by Klout versus already known by the committee, and it’s not particularly relevant.

Klout 121