Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. I do not know how many of the 46 were “found” by Klout versus already known by the committee, and it’s not particularly relevant. I have addressed it below through cmp.ly (which I love, am an investor in, and very much wish the host committee would have adopted).

Klout 91

It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

a member of PRSA’s Diversity Committee and assistant professor of communication at Georgia State University, “Students don’t see others who look like them in the places where they wish to work.”. Join or create professional #PRDiversity groups, causes or initiatives. Ethics Public Relations State of PR #PRDiversity diversity in public relations PRSA Diversity Committee PRWeek 2014 Agency Business ReportEd: Did you do a double take? Yes, you get TWO guest posts this week.

Issues 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

What If Anti-Trump GOP Groups Worked Together

Ari Herzog

Each of these groups exist under the nonprofit umbrella of Defending Democracy Together. However, there are many other groups that are working in tandem with the same goal — and could benefit from combining resources.

DNC Said To Warn Campaign Staffers Of Possible ‘Sting’ On Dating Apps

Forbes Social Media

The Democratic National Committee has warned campaign staffers to be careful on dating apps as officials said they’ve received reports that some political opposition groups are using dating apps to organize “sting” operations to get dirt on staffers and their campaigns, according to CNN.

(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

I’m fortunate to have benefited from a number of strong mentors and leaders who have supported me or taken a chance on me throughout my career (thanks to Melissa Thomson , Howard Jones, Terry Fallis , Joseph Thornley , Tristan Roy and others).

(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

I’m fortunate to have benefited from a number of strong mentors and leaders who have supported me or taken a chance on me throughout my career (thanks to Melissa Thomson , Howard Jones, Terry Fallis , Joseph Thornley , Tristan Roy and others).

Content demand: how to cope

Sherrilynne Starkie

To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. The content leader will work with PR, social media and marketing teams and anyone working in a customer-facing group. Thought leadership and subject-matter experts are drawn from among senior executives, researchers and even product groups. Do you struggle to keep up with the demand for quality content? You are not alone.

Sprout Serves: Our commitment to giving back

Sprout Social

With the support of our executive and DEI leadership teams, we formed a committee of Sprout team members who wanted to take on the task of implementing a structure and resource hub that would help every employee feel confident in volunteering, no matter what part of the globe they reside in.

Need to Fundraise? Stick With What Works!

SocialFish

Group members simply sell a selection of delicious cookie dough flavors from an order-taker, and collect their funds on the spot. Your group makes up to 50% profit on sales – not bad! JustFundraising makes these treats available to groups of all sizes.

Need to Fundraise? Stick With What Works!

SocialFish

Group members simply sell a selection of delicious cookie dough flavors from an order-taker, and collect their funds on the spot. Your group makes up to 50% profit on sales – not bad! JustFundraising makes these treats available to groups of all sizes.

Universities: How to Use Social Media as Well as Students Do

agora pulse

Make sure to talk about those on social media, like Grand Rapids Community College does with this food drive it participates in: To start thinking about to feature community connections, ask: Are there groups and organizations at the university that ties with the community?

Associations rank low in Digital IQ Index

SocialFish

Democratic National Committee (DNC). Republican National Committee (RNC). Still…as a group, associations can and will do better. Actually, low is kind. I believe the words used were “challenged&# and “feeble.&#. Got an email from Scott Galloway at L2 Think Tank last week announcing their 2010 Digital IQ Index® for the public sector. It’s the first time they’ve done this study.

Digital grassroots: the Internet fights back

Sherrilynne Starkie

It started in 2004 when a legislative committee held a series of hearings on digital copyright reform. This was when groups first started to come together to self-organize online.”. From then the movement grew: The Fair Copyright for Canada Facebook Group was launched in 2007 and soon had 90,000 members. Hundreds of Facebook groups started cropping up indicating the issue was finding space in local communities. Michael Geist (Photo credit: Wikipedia).

Mashup 252

Why is Multi-Touch Attribution Right for You in 2020 and Beyond?

Oktopost

B2B buyer committees and purchasing groups. In the B2B context, the people involved directly (or indirectly) in the buying process is often referred to as a B2B committee or buying group. .

B2B 68

Technology Topics for 2011

SocialFish

What will happen once this list is final is that we’ll find people and resources that can provide educational content on those topics, and we’ll share the list with all of the other councils and committees who might have an interest. Essentially, any volunteer group that is involved in helping to design any of the ASAE conferences or idea swaps or other educational events will then have access to technology content should they need it.

Open Community Case Study – American Library Association

SocialFish

With 1300 committees, 11 dues-paying divisions, 17 roundtables, 57 sections and a myriad of possible membership combinations, members had trouble figuring out how to get involved. Groups like the LSW are a new challenge for associations: people feel disenfranchised, frustrated or not interested in the association, or they can’t afford to pay the dues, so they use the web to organize in an ad hoc way. The group is open to all, members and nonmembers.

Diversity in associations is not easy!

SocialFish

We had this conversation in the Diversity Committee @ # asae10. kikilitalien : @ NathanVictoria What did the Diversity Committee come up with for diversity’s definition? Relegated to committees. What it means for our group may not be what it means for yours? joegerstandt : having the right intentions is not enough, inclusion is activist…all social groups are conformist and exclusionary by nature…# assnchat.

My Wild and Precious Life

Ari Herzog

I volunteered with political action committees, public research groups, and state election campaigns. I will always remember Graduation Day of 1986. It was the day Dad picked up on my last day of fifth grade, drove me to the State House, and we had tea and cookies (I drank milk) with the Governor. It was the day Michael Dukakis could have done a million things for Massachusetts but he met with an 11-year-old kid. Dad won the privilege of this conversation in a silent auction.

Medical School Is Changing – Dr. Michael Everest Explains How

The Realtime Report

Based on a highly selective and competitive admission process, medical education is grouped into three phases namely the undergraduate medical education, residency training (graduate medical training), and continuing medical education.

Washington Redskins’ Media Coverage Report Fails to Use PR Standards

Waxing UnLyrical

The Barcelona Principles of Measurement , a set of seven voluntary guidelines recommended by public relations industry groups for measuring and evaluating public relations campaign results, strongly discourages the use of AVEs and multipliers to measure media results. O’Neil serves on the Institute for Public Relations Measurement Commission and as co-chair of the PRSA National Research Committee. Guest Post by Julie O’Neil.

Report 208

Sincerity is Not a Cut and Paste Job

Ari Herzog

Days after renewing my annual membership to the American Israel Public Affairs Committee , I received an unwelcome piece of direct mail. How can anyone — let alone a lobbying group defined by the art of communications — be sincere by cutting, pasting, and merging my name and contribution to a form letter? From the beginning of the letter (amount X’d out): Please accept our sincere appreciation for your recent contribution of $X.00.

Open Community Case Study – Empowering the Periphery

SocialFish

With 1300 committees, 11 dues-paying divisions, 17 roundtables, 57 sections and a myriad of possible membership combinations, members had trouble figuring out how to get involved. Groups like the LSW are a new challenge for associations: people feel disenfranchised, frustrated or not interested in the association, or they can’t afford to pay the dues, so they use the web to organize in an ad hoc way. The group is open to all, members and nonmembers.

Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Martin is a member of the South by Southwest Interactive Advisory Board and a 2014 mentor; is chair-elect of PRSA Counselors Academy’s executive committee; and past-president of CPRS Toronto. Maybe it’s summer, with all the blockbuster superhero movies bombarding us in 3D. Or that I’ve never really outgrown comics and cartoons.

Social media measurement sorted – new AMEC framework and guide #amecsummit

Danny WhatMough

As a member of AMEC’s social media measurement committee, I am delighted that today we have launched the social media measurement valid metrics frameworks and user guides. The user guide is an effort by the committee to make the framework as straightforward and easy to use as possible. As our committee chair Richard Bagnall states: The appropriate route to measuring communications success depends in every case on what it is that you are trying to achieve.

10 Ways for Social Marketers to Avoid Social Media Burnout

Hootsuite

Ask to be included in relevant meetings and on appropriate committees. In our webinar, How to Combat Mental Fatigue for Social Media Professionals , experts also suggest forming or joining an emergency response team or committee. The fuse of a social media manager burns at both ends.

“Oursourcing” – Typo or New Concept?

Webbiquity SMM

Along the lines of: oursourcing ( n ): collaboration between a small group of individuals inside and outside of an organization to perform a specific task for mutual benefit. The steering committee behind the B2B Twitterer of the Year Awards would be a larger example still. I was writing some web copy for a client the other day when I accidentally typed “oursourcing&# instead of “outsourcing.&#

Storytelling, PR, and Measurement

Waxing UnLyrical

Heavily involved with the media monitoring industry associations, Todd has served as president and committee member for most international media monitoring trade groups. [Ed: we’d originally paused our publishing schedule as we had no idea how today was going to turn out. Now that we know who POTUS45 is going to be, I think Todd’s guest post is particularly pertinent.]. Guest Post by Todd Murphy. Buzzwords!

5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. For many organizations, it’s not even a question: Marketers own social strategy. Always have, always will.

What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Social has earned a well-established seat at the marketing table.

Help a Reader Out: what do we really want out of conference education?

SocialFish

As someone who is not a vendor and has done presentations (contributed through the ASAE Committee process) at several ASAE annual meetings, including ASAE10, I would love to get input on specifically what it is that makes an educational session “super high end”. I ask because what I often hear is something along the lines of “the programming isn’t challenging enough” and “I get more out of talking with [insert group - my colleagues, YAPsters, CAEs, etc] in the halls.”

Bloggers Are Not Journalists – But They Are Abducted, Imprisoned Tortured and Assassinated the Same #HowManyMore

Laurel Papworth

And while the Committee to Protect Journalists does an outstanding job of protecting journalists from abduction, imprisonment and assassination as well as free speech for all, how can they protect the bloggers when even the Australian Government doesn’t respect bloggers? Media group Reporters Without Borders rated Bangladesh 146th among 180 countries in a ranking of press freedom last year.”

How I Arrived in Newburyport

Ari Herzog

Assistant Director, American Jewish Committee’s Boston chapter. If you know of a group seeking someone with my government passion and web savvy, please let me know. Rifling through dusty file folders while decluttering my apartment, I stumbled upon my offer letter as the city’s Assistant Chief Administrative Officer, a non-union position reporting to and coterminous to Mayor John Moak. The letter is dated August 10, 2007 and I signed it on August 13.

Best Business Social Media and Blogging Guidelines

The Way of the Web

Rather than relying on the efforts of a small group of individuals to monitor, engage, interact and report on all activity across the plethora of social networks, blogs, wikis, forums and other locations, a good social media policy or set of guidelines means that the workload can be shared, and the responses can be crafted by those in the best position to respond with the right knowledge on a subject. International Olympic Committee Social Media, Blogging and Internet Guidelines [link].

How to Reap the Revenue Rewards of Smarketing

Convince & Convert

Ultimately, both groups are tasked with the same revenue production goal, but their core skills and perceptions are different enough that much is lost in translation. If you were a space alien and were sent to Earth to observe the human race via how we buy and sell goods and services, you would be startled to learn that companies have two, separate groups (with different management, tasks, and compensation schemes) that each are charged with generating revenue.

B2B 93

Make A Mobile Marketing Impact

Twist Image

is Chair of the Mobile Entertainment Forum and Chair Emeritus of the Mobile Committee for the Internet Advertising Bureau. facebook group. Episode #295 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. and the brands that serve us.

Teamwork makes the dream work: Sprout Social Philanthropy Week 2018

Sprout Social

This year, an amazing group of team members based in both our Seattle and Chicago offices re-envisioned this tradition to expand participation across our offices and remote team. I’d like to extend huge thanks to the team members who led the Philanthropy Week committee, served as team captains and supported our efforts this year—and a special congratulations to our top three teams: The National Center for Transgender Equality.

#LMA14: Why Are We Here?

Myrland Marketing

Pre-conference programs start today, followed by the opening reception this evening, as well as numerous LMA new member, chapter and committee receptions?, Having come from a B2C (business-to-consumer) background before I started in legal in 1997, I had no idea what I was in for, but soon learned because of the amount of sharing and advice this group of people is known for.

For example, sales contracts are bilateral agreements.

Writtent Blog

The collective bargaining process requires careful and extensive preparation, and part of this preparation includes the formation of an Action Committee. When the out-of-state real estate agent signs this agreement, they agree to abide by Mississippi law, and the rules and regulations of the committee [link]. Amerian special interest groups have successfully lobbied to impose trade restrictions on hundreds of imports including steel, sugar, automobiles, milk, tuna, beef, and denim.

Lawyers: RDTC, Or How To Beat Your Competition In The Content Sharing Game

Myrland Marketing

A question was recently posted on one of the legal marketing forums I belong to, asking how attorneys can shorten the time-frame between deciding they want to post timely content in response to something going on in the world or in their practice area, and the seemingly endless need for wordsmithing and committee approval of every word that goes out the door. Find 2 groups on LinkedIn that deal with the topics that are important to your clients. THE CONUNDRUM.

5 Reasons I’m Thankful for Social Media

Webbiquity SMM

Just a few of the cool people I likely never would have gotten to know without social media include Jill Konrath , J-P De Clerck , Jennifer Kane , Judy Grundstrom , Alice Elliott , Paul Dunay , Ambal Balakrishnan , Tony Karrer (my partner in the B2B Marketing Zone and Social Media Informer ), the B2BTOTY steering committee or the LeBron team. Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles.