Klout, the Super Bowl, and Our Addiction to Shooting the Messenger
Convince & Convert
JANUARY 26, 2012
According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. I do not know how many of the 46 were “found” by Klout versus already known by the committee, and it’s not particularly relevant. I have addressed it below through cmp.ly (which I love, am an investor in, and very much wish the host committee would have adopted).