Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. What Is the Enrollment Cliff?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Convince & Convert

NOVEMBER 30, 2023

It’s likely that you have one, if not many, marketing innovation projects underway, with deadlines ranging from yesterday (ugh) into the coming year. It’s not enough to simply have a brilliant strategy. They skip important information gathering and problem agreements before they start collaborating on solutions.

Project 125

Project Collaboration Buy Team 125

Convince & Convert

AUGUST 6, 2015

There are reasons that we should be collaborating with other like-minded people in our industry—namely, because it helps you both. One Marketer’s Journey. In order to build relationships with people, and possibly collaborative projects in the future, always be useful in their business. Building a Collaboration Strategy.

Collaboration 60

Collaboration Marketing Hotels Proposal 60

Sprout Social

MARCH 29, 2023

As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department. Widen your candidate pool Sometimes it might feel like you’re competing for a finite number of qualified candidates. It’s a win-win.

Social Media 101

Social Media Strategy Team Review 101

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? When it comes to awareness, TikTok may be just what a B2B social media strategy needs. We spoke with three B2B marketers who are experimenting with and finding success on TikTok. Here’s what we learned from their strategies. Published on Categories. Published on.

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B2B Brands Marketing How To 136

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Brands compete for the attention of their customers in real-time, across various channels. Create Omnichannel Marketing Campaigns. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 94

Analysis Report Examples Tools 94

Your Escape From 9 to 5

JUNE 27, 2022

Breaking into a market is challenging. Many companies feel that once they have this identified and are able to target their advertising to it, they will see their market share increase. Competing brands will also be targeting the same niche and will be making an effort to take their business. Locate New Markets.

Authentication 40

Authentication Marketing Compete Advertising 40

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Remember – when you’re there alone there is no one to compete!

Social Media 257

Social Media Radian6 HootSuite Team 257

Sprout Social

OCTOBER 24, 2022

When it’s time to hire a social media manager , a solid job description and asking the right questions can help you hire a qualified professional who will take your social strategy to the next level. Social media content and strategy. Communication and collaboration. Digital marketer (@Rana_kamran43) October 6, 2022.

Social Media Management 89

Social Media Management Questions Social Media Skills 89

Sprout Social

APRIL 17, 2023

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. That’s why we’re dedicated to creating solutions that elevate even the most sophisticated social strategies, creating a clear line from social insights to return on investment. in savings.

ROI 103

ROI Social Media Management Team Study 103

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. Marketers have to combine the online and offline effects of their strategies while staying online and completing everyday to-dos.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Sprout Social

NOVEMBER 18, 2020

That lack of communication is a problem for us as marketers—and all of us need to make it our problem. Beyonce x Peloton collaboration introduces a social competent by committing Peloton equipment to 10 HBCU's. Make accountability part of your strategy. Hear me out…. ESSENCE [link]. What does that look like?

Activities 116

Activities Brands Social Capital Compete 116

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Plus, everyone is competing for attention.

Social Media 90

Social Media Content Airlines Authentication 90

Hootsuite

SEPTEMBER 6, 2023

Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). Tell me about a strategy or campaign you created that you’re most proud of. Hootsuite offers certifications in social marketing , DEI in social media , social selling and more.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. Use the analytics feature to tailor your social media marketing strategy and prove ROI. Choose based on your time and resources How much time can you commit for social media marketing and management? And we agree!

Features 101

Features Social Media Curation Geotagging 101

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. When your B2B marketing technology is in step with the evolving social commerce landscape, you can more meaningfully engage with your customers. Social CRM can help you find and collaborate with your brand’s biggest fans and advocates on social media.

Social CRM 96

Social CRM B2B How To Patterns 96

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. This helped me craft a content strategy, the pinnacle of which was the publishing of a parody rap video entitled Cloud, Cloud, Baby. We like to say that no brand competes in a vacuum. No marketing team operates in a vacuum.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Bill Hartzer

JANUARY 14, 2014

Question: Are the best years and the huge paydays of domain 2ndary market behind us? The marketing, education and the communication of these new gTLDs is necessary and important: we need to continue to build the demand. Working together to create marketing and education is key, and collaboration is key.

Domain Name 93

Domain Name Marketing Price Buy 93

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It helps with market differentiation A unique brand experience separates you from the competition. What is a brand experience strategy? What is brand experience? Let’s dive into the advantages in detail.

Brands 114

Brands Sentiment How To Analysis 114

Dave Fleet

OCTOBER 14, 2010

Senior marketing decision makers have often spent their whole careers thinking in terms of public relations (sometimes corporate and marcom), advertising, internal communications and, more recently, digital communications. Many marketers have spent many years operating using a campaign model. Silo-busting. Help clients to coordinate.

Campaign 400

Campaign Trends Compete Curation 400

BeingOptimist

AUGUST 1, 2023

  This approach responds and adapts to the shifting market environment and customer needs. Managed service providers (MSPs) step in, utilizing their knowledge and competence in various technological domains. MSP software offers solutions like real-time chats through mobile channels and video collaboration.

Software 40

Software System Compete Collaboration 40

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. If you want to turn your fans and followers into actual customers, you’re going to need a strategy.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. billion monthly active users , the platform presents a vast audience for content creators and marketers. This way, you can set realistic and accurate performance goals, increasing your marketing ROI.

Metrics 52

Metrics Analytics YouTube Video 52

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). It is more challenging to cut through the cacophony of competing messages and conflated vocabularies with unique and compelling messages. It’s a foundational necessity.

Survey 185

Survey Industry Newsletter Press Release 185

Mindjumpers

JULY 24, 2015

A new report from the IPA (Institute of Practitioners in Marketing) and Hall & Partners, “ From Mad Men to Sad Men ”, now reveals that the challenge to build and maintain a positive and flourishing collaboration between agency and client is more difficult than ever before. Increase Collaboration.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Buffer Social

OCTOBER 30, 2018

According to Invesp , influencer marketing can drive 11 times the ROI of traditional digital marketing. And with 71 percent of marketers believing ongoing influencer ambassadorships are the most effective form of influencer marketing, finding the right influencer for your brand is an incredibly important part of your digital strategy.

Influencer 103

Influencer How To ROI Discount 103

Buffer Social

MAY 2, 2017

Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. The use of social proof can be found in many areas of both offline and online marketing. Social proof. Let’s get started!

Marketing 111

Marketing Influencer Instagram Trends 111

Hootsuite

NOVEMBER 24, 2021

Niche categories tend to acquire more views because you’re not competing with a popular category like personal blogs or travel. Playlists play an important role in your growth strategy because they impact watch time, a value metric that YouTube uses to rank video content. Pro tip: If your video is in a niche, categorize it as such.

YouTube 137

YouTube How To Metadata Metrics 137

Sprout Social

AUGUST 17, 2022

This includes strengthening your sales strategy and uncovering what your audience wants. Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. With a collaborative inbox, you and your team can reply to mentions and call-outs without leaving the platform.

Campaign 125

Campaign Social Media Tools Hubspot 125

Buffer Social

APRIL 13, 2017

By now, it’s clear that video is an essential channel for marketers. We looked at some of our favorite examples of video marketing and uncovered some traits they have in common. This means that branded content (advertising) competes with entertainment, rather than interrupting it. But what makes a great video?

Video 111

Video Marketing YouTube Real Estate 111

Waxing UnLyrical

FEBRUARY 17, 2016

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. We need to collaborate. Nevertheless, the struggle to collaborate is real. Here’s what I want to unpack: 1.

Consultant 0

Consultant Industry Collaboration Project 0

Hootsuite

MARCH 23, 2023

Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). I've said it before and am here to say it again: We cannot compete with the robots; we can only use them to our advantage or double down on our areas of specialization. Coming soon Big news!

Tools 135

Tools HootSuite Price Template 135

Later

JULY 29, 2021

Vancouver-based lifestyle brand Herschel Supply is a pioneer when it comes to good social strategy. In this edition of 5 Minutes With , Hershel Supply’s Brand Experience Manager, Laura Ingham , shares her career journey, the ethos behind Hershel’s social strategy, and the biggest opportunities for growth in 2021. I absolutely loved it.

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Brands Travel Instagram Curation 66