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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Being data-driven also means finding specific patterns and meaning in your data so you can predict what the future holds for your business, build more robust campaigns, and budget accordingly.

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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends.

Strategy 102
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[Research] The Influence of AI on GTM Strategies

Convince & Convert

AI that is built-in to technology you already use has higher adoption and a bigger impact on performance against goals… But, right now, most companies (73%) don’t have built-in solutions in their existing stack. Most companies are increasing hiring due to AI, emphasizing AI skills. Robots aren’t replacing people yet.

Research 139
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Driving Growth with Voice of Customer Data: A Step-by-Step Approach

Convince & Convert

Process data Once you’ve got the data, it’s time to organize and analyze it to spot patterns and trends. Make it a central part of your company’s narrative. Share exciting findings in company-wide emails, and presentations. Share these wins in company meetings or newsletters to reinforce the value of the data.

Data 141
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Digital Transformation Missteps: Analyzing Failures to Forge a Path to Success

Convince & Convert

You can have a comprehensive plan that checks all the boxes and has the full support of company leaders but somehow, a few months after kickoff, the effort has stalled out–either not fully adopted or sometimes not even started. They skip important information gathering and problem agreements before they start collaborating on solutions.

Project 125
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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 112
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Co-creation: Why creators should be part of your product development team

Sprout Social

Today’s marketing collaborator could easily become tomorrow’s competition. For example, creator Emma Chamberlain launched her own coffee company in 2020, garnering a $7 million Series A round in the process. We’ve seen successful collaborations across industries that bring value to both the company and the creator.