3 Easy Steps to Finding Patterns in Your Big Data

Cortex

Thanks to Artificial Intelligence (AI), companies are now able to capture and analyze their customers on a daily basis. Customer data is a focus area and customer’s behavior can also be captured and analyze by companies. Data has become a priority for all types of businesses.

Global Social Media Usage Patterns

Net-Savvy Executive

At work, that translates into tracking down companies globally; it's one way my research is different. So when somebody takes a good look at social media patterns beyond the US, I'm usually interested.

Social Media is Affecting Our Communication Patterns Online

Proactive Report

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! it came out completely the other way around.

7 Companies That Almost Tricked Us This April Fools’ Day

Convince & Convert

With each passing year, April Fools’ Day presents a challenge and opportunity for companies. While April Fools may not be for every company out there, there are some companies who surprise and delight us each year.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Special Guest: Scott Monty, Ford Motor Company.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Special Guest: Scott Monty, Ford Motor Company.

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Today, on the show, in just a moment, Jonathan Wichmann from the Maersk Line, which is the world’s largest container shipping company.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms.

Content Tagging For Better Social Media Analytics

Talkwalker SM

Because of how difficult it is to analyze language and context, no sentiment analysis tool is 100% accurate but it helps brands and companies to achieve an overall sentiment vision of a particular brand or topic. What is rule based tagging ?

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. But the channels they focus on change as their companies grow. Which Channels Companies Will Invest the Most in Over the Next Two Years.

7 best LinkedIn analytics tools

Unmetric

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Top features: A complete overview of your company page with key metrics.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. The pattern holds for YouTube and Linkedin, too.

How to Empower Staff to be the Voice for your Organization Through Social Media

SocialFish

“As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community.”

How to Empower Staff to be the Voice for your Organization Through Social Media

SocialFish

“As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community.”

Career Advice to Young Marketers in the Graduating Class of 2019

Pixlee

I spent a lot of time in my career just making sure I was working with companies and with groups where I had leaders who I thought were great. Working for the Right Company. Emma’s Take: “I think a positive company culture carries you a long, long way.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

Are you relevant to a Millennial workforce?

SocialFish

In a recent survey, 77% of them said company culture was “just as or more important” than salary and benefits. Interestingly, they’re all using a similar pattern. Did you know that there are 100 million Millennials? And only about half of them are in the workforce at this point.

Are You Creating Social Media Scorched Earth?

Dave Fleet

Similarly, many companies are at risk of this when they focus purely on customer acquisition while neglecting engaging their existing fans. Have you seen this pattern, in your organization or with clients?

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

DMPs collect anonymous data from the web and other digital sources to show the big-picture patterns and demographics driving customer decisions. But are CDPs for B2B companies, too? In fact, CDPs have tremendous potential for B2B companies.

Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

At the time we’d pulled together our own five-step prescription for preparing your timeline: Review company marketing/communication materials and history: Plot out the story you want to tell and the milestones for it.

8 best Instagram analytics tools

Unmetric

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social.

Don’t Be Scared, Be Prepared: How to Manage a Social Media Crisis

Convince & Convert

Somebody sending a mean tweet or two about your company doesn’t constitute a crisis. When the volume of public outcry starts gaining speed like a boulder down a mountain before your company has a chance to gather its druthers, then its time to activate crisis mode.

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The Science Of Maximizing Your Social Media Impact

Firebelly

(Image via wikimotive). The art of finding the optimal times to post updates, tweet, and share brand items on social media remains a conflicting mess of information.

Global Social Media Adoption In 2011 [White Paper]

Mindjumpers

Further, companies can make use of this information for making their strategies, when operating in different parts of world. Regional social media adoption patterns: Here are some brief take-aways from the report.

8 Different Ways to Post to LinkedIn Using Agorapulse

agora pulse

However, your company page can easily blend in with the competition on this social platform. If you want to maximize your company’s presence on LinkedIn, don’t stop with scheduling a post just once. But sometimes you read an article that you just have to share on your company page.

On IWD, Advice for Women in PR, From (Mostly) Women in PR

Waxing UnLyrical

“The money manager said it would vote against boards if a company failed to take steps to increase its number of members who are women. State Street plans to send a letter to 3,500 companies on Tuesday asking the companies to act.

How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]

Mindjumpers

One third of smartphone users have shared their location with a retail company using a check-in-service like Foursquare.

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Should Businesses Use Twitter As a Marketing Channel? [Infographic]

Mindjumpers

It is also a good idea to assess a network’s position as a communication platform and identify a usage pattern.

89% of CMOs Say Social Data Has Influenced Their Decisions

The Realtime Report

The survey also asked CMOs when social data is the most effective: 83% said when indicating “discernible trends or patterns that may impact the business” and 81% listed “consumer demographics and/or psychographics.”

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3 Ways To Great Social Content

Mindjumpers

Create patterns. People will first understand your messages when they see a pattern – something that makes sense to their own life, and something that connects to the image of your brand. Similar Posts: For Social Success: Think As A Media Company.

The First 5 Steps To Improving Your Digital Content

The Realtime Report

“The majority of users (79%) scan pages in an F pattern.” There is a famous study from the Nielsen Norman Group in which they used eye scanning technology to discover the majority of users (79%) scan pages in an F pattern. The First 5 Steps To Improving Your Digital Content.

The One Marketing Technique that’s Best for Your Launch

Techipedia: Tamar Weinberg

There were 5 primary patterns that we noticed a week after launch: Techcrunch (TC) dominated pageviews and registrations. Mashable provided the best usage patterns over a week 1 period. We did get many large companies that had heard of our name because of seeing the press release.

Studies Determining The Value of a Facebook Fan

Mindjumpers

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. Individuals have different online patterns of behaviour.

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The 7 Most Commonly Misunderstood Marketing Metrics

Likeable

LinkedIn: Clicks includes clicks on your ad content, company name, or logo, but not clicks on your likes, comments, or shares. Video Watches is used to describe various points in your video’s playback pattern.

Facebook Strategies: Content Over Creative

Dave Fleet

Success on Facebook depends on companies providing interesting, valuable content that engages people through their home base on Facebook. To maximize our effectiveness, we need to take data like this and optimize our timing even further to reflect the activity pattern of our own community.

Influence and Empire Avenue

The Way of the Web

The Top 10 Marketing Attribution Software Solutions

Oktopost

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. In addition, today’s buyers are also more complex in their purchasing patterns. Figuring out the right solution for your company’s needs can be difficult.

I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

In what ways do you want the behavior of your audiences to change – their thinking, their behavior, their buying pattern? Guest Post by Paula Newbaker. Aren’t word clouds great? They highlight what is important within a mishmash of related ideas. What stands out here?

Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

Think of it as a way of enabling people and systems to take advantage of patterns across a body of content, making it easier to find, mix and match, and redeploy content components at a moment’s notice to any device, channel, or format.”. Guest Post by Kathy Vaské.

Online Marketing 101 for Entrepreneurs

Idaconcpts

From “liking” a company to “following” it, consumers are closer than ever to favorite businesses. You’ll find patterns of access to favorite products, services or links, for instance.

B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

Therefore our spending patterns are typically reversed. New customers will cost a lot to acquire and in their first year or two deliver small revenue as the relationship between your company and the new customer is growing.

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Meetings Are Broken

Justin Levy

In most companies meetings are broken. In case you missed it during the presentation, Merlin shares 10 patterns for improving meetings. 10 Patterns to Improve Meetings. You and I both know it.

Facebook Testing ‘Want’ Button: What to Expect

Mindjumpers

If properly analyzing and tracking the traffic sent from their ‘Collections’ boards to the actual website, marketers will furthermore be able to collect even more data regarding their users’ purchase patterns.