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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

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How Team Sprout Uses Its LinkedIn Company Pages Report

Sprout Social

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. This post How Team Sprout Uses Its LinkedIn Company Pages Report originally appeared on Sprout Social.

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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Nurturing a community of followers can be a substantial asset for companies of all sizes, especially when launching new products or striving to increase the rate of return customers.

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5 ways to create better buyer personas with social media data

Sprout Social

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) Glad you asked.

Data 140
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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Keep tabs on industry hashtags and various Twitter hashtag trends used by rival company accounts to spot gaps in your strategy and uncover new opportunities.

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Why is Unmetric “like wallpaper”?

Unmetric

Lux : You said our objective as a company is to aim to be like wallpaper. So again, being able to get those optimizations, and being able to get those learnings fast, and in a way that’s aggregated, is really powerful. And so Unmetric is part of the solution.

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Social Media Optimization 3 Steps to Tweeting with a Purpose

Convince & Convert

The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is time you could be spending on some other form of communications or customer service. Too many companies in social media tend to misapply breadth and specificity. Or hanging out with your kids. Or making fun of Lebron.