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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends.

Strategy 100
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Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

Rule’s assignment was to travel across the country – from Boston to San Francisco - without spending any money (ok, there was a $100 emergency fund) by using social media to coordinate free rides and places to stay. The trip was completely unplanned, relying on digital networks and the kindness of strangers.

CSR 180
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BeReal was Interesting, But Here’s Why It’s Not Going to Survive 

Ignite Social Media

After that, the patterns simply repeat and, therefore become less interesting. 1 social networking app as ranked on Apple Store, and 9th in “free social apps” on Google Play, I still think it’s not going to survive because it doesn’t work ‘real’ well yet. Plagued by technical glitches.

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11 best social media listening tools

Unmetric

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. G2Crowd Rating: 4.5. Pricing: N/A.

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

Salesforce.com (yes, it is the name of the company) is a publicly traded Software as a Service company that offers a salesforce automation database and a customizable development platform “in the cloud&#. Open Community Means Collaborating with a Purpose. Open Community Means Developing into a Social Organization.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265
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Word-of-Mouth Marketing: How It’s Connected With Social Media

Mindjumpers

You can also contact me via my website if you would like to collaborate or share input. With the arrival of interactive and social media the patterns, role and impact of word-of-mouth have changed. Involving people and their social networks for all possible marketing goals. Word-of-mouth is not something new.