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Social media personalization: The opportunity and risks to consider

Sprout Social

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Audience research Every audience is different.

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How to create, manage and report on social media campaigns in Sprout

Sprout Social

Managing your community and monitoring social for all campaign mentions and engagement opportunities. Reporting on your campaign’s performance to your boss, client or other marketers. Plan tags and tracking now to report more effectively later. Plan tags and tracking now to report more effectively later.

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Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Three Day Class for the Advanced Social Media Specialist.

Class 85
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What the Sprout Spotlight awards taught us about the state of social marketing

Sprout Social

Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams, creators, community managers and strategists behind some of the best brands on social. Community Builder: Honored those who had a lasting impact on their audience. Community is more important than ever.

Class 114
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4 ways using social media for HR amplifies your talent acquisition strategy

Sprout Social

By sharing vital insights, these teams can collaborate to build a social media recruitment strategy that overcomes a company’s most pressing recruitment roadblocks and fills open roles with world-class talent. According to Glassdoor, 62% of job seekers say their perception of a company increases after an employer responds to a review.

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Lone Star College-Montgomery’s Social Media Now Shines Brightly With Agorapulse

agora pulse

Read on to find out how Lone Star College-Montgomery started using Agorapulse to get to the head of its class. Mercedes Taylor: The primary objective for the Lone Star College-Montgomery’s social media accounts is to engage our community , students, faculty, and staff. The inability to publish and track led to incomplete reporting.

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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses. Listening for customer success.