Convince & Convert

JUNE 25, 2014

One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing. Yes, that immediate. Having S.M.A.R.T

SMS 166

SMS Campaign Mobile Marketing 166

The Realtime Report

DECEMBER 27, 2012

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. Where were these mobile ads leading viewers? sports grew 417%.

Mobile 170

Mobile Automotive Sports Travel 170

Social Media Strategies Summit

JANUARY 22, 2021

It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences. Source: smscomparison.com.

Strategy 209

Strategy Marketing SMS Mobile 209

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Plus, more social trends that Team Audiense have been catching up on this week.

Campaign 110

Campaign Social Media Sports Mobile 110

The Realtime Report

FEBRUARY 12, 2014

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. a street team on high-traffic dates in Times Square. Either way, it was a big success for HTC One.

Campaign 149

Campaign Case Study Mobile Study 149

The Realtime Report

OCTOBER 2, 2012

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. Lexus reached players in several different ways via the mobile game. The campaign ran for a short period of time only, from September 24-28. Why so brief?

Mobile 156

Mobile Automotive Campaign Influencer 156

Pixlee

JULY 7, 2021

During this time, sports teams globally were scrambling to figure out ways to recoup losses and maintain overall engagement. In sports, it is already expected that teams should have a strong social media presence as fans are looking for more creative ways to engage. . According to Statista , the US sports industry lost $2.2

Sports 52

Sports Team Influencer UGC 52

Hootsuite

MARCH 27, 2024

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. That said, newer social advertisers and smaller social teams will probably focus more on boosted posts.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

The Realtime Report

SEPTEMBER 27, 2012

Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. Oreo’s 100th anniversary officially started in March with the launch of a print ad campaign focusing on the brand’s history.

Campaign 177

Campaign Sample Samples Film 177

Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Social media campaigns can cover almost anything: a new product launch, a giveaway, an event, or even the arrival of a new season. .

Campaign 79

Campaign Tips Instagram Social Media 79

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Now consider the gray area your marketing team will want to explore in the future. In this post are five questions every team should ask as they think about opportunities with location-based marketing.

Team 124

Team Questions Retail Marketing 124

The Realtime Report

NOVEMBER 28, 2012

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. The campaign will also include interactive banner ads on social sites, as well as digital and mobile couponing efforts.

Tumblr 160

Tumblr Mobile Facebook Campaign 160

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Plus, more social trends that Team Audiense have been catching up on this week.

Campaign 60

Campaign Social Media Sports Mobile 60

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Now consider the gray area your marketing team will want to explore in the future. In this post are five questions every team should ask as they think about opportunities with location-based marketing.

Team 100

Team Questions Retail Marketing 100

agora pulse

DECEMBER 1, 2016

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. As usual, you can run a messenger destination ad campaign by targeting people through interests, behaviors, etc.

Mobile 60

Mobile Types Engagement Facebook 60

Waxing UnLyrical

APRIL 11, 2019

They then approached SA to create a public awareness campaign to help reduce the stillbirth rate in the state of Iowa. The SA team and the Healthy Birth Day founders developed a simple but memorable campaign theme “ Count the Kicks.” Since then, it has become far more than a campaign theme.

CSR 200

CSR Real Estate Posterous Campaign 200

Ignite Social Media

FEBRUARY 18, 2019

These include utilizing the budget optimization tool, running multiple placements to increase reach and campaign goals, creating “mobile first” video, which is focused on the user experience while on their mobile device. Matching consumer’s behavior on mobile can positively impact campaign results.

Advertising 121

Advertising Facebook CPM Committee 121

Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

agora pulse

FEBRUARY 4, 2020

When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. Before you can start analyzing the results from your Facebook Ads campaigns, you’ll want to understand some of the most common metrics.

Report 152

Report CPM CPC Facebook 152

Sprout Social

AUGUST 3, 2022

When to use: These types of YouTube ads are best used for brand awareness campaigns. When to use: Use this ad for product or brand consideration campaigns. When to use: Use this type of ad for brand awareness campaigns. When to use: Use this ad type when working to expand your mobile reach. In-feed video ads. Bumper ads.

YouTube 111

YouTube Advertising CPA Cost 111

Ignite Social Media

OCTOBER 24, 2022

The tool also provides some great features for managing social media campaigns, such as the ability to create and track goals, set up automated tasks, and measure results. It also features easy inbox tools to help organize and collaborate with the team. Not great for larger teams. contact us.

Review 78

Review Social Media Management Price Collaboration 78

Hootsuite

APRIL 12, 2021

It should include tactics that encourage your employees to share branded content to their social media profiles as well as tools that help you distribute content to your team and track performance. Hootsuite surveyed employees and learned that different teams wanted different social resources. Send out an employee survey.

Engagement 139

Engagement Social Media Strategy Tools 139

The Realtime Report

DECEMBER 26, 2012

Last week Taco Bell launched a new advertising campaign, focusing heavily on social media platforms to push new appetizer items. The fast food chain is using a combination of social ads and custom apps on BuzzFeed, Machinima, Facebook, Twitter, Pandora and new mobile navigation app Waze. Will it pay off?

Social Media 180

Social Media Mobile Campaign Hashtag 180

Sprout Social

SEPTEMBER 13, 2022

Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Key features: Smart Inbox that captures and organizes incoming messages, so your team can respond to followers quickly.

Tools 123

Tools Strategy Video Library 123

Ignite Social Media

OCTOBER 24, 2022

The tool also provides some great features for managing social media campaigns, such as the ability to create and track goals, set up automated tasks, and measure results. It also features easy inbox tools to help organize and collaborate with the team. Not great for larger teams. contact us.

Review 70

Review Social Media Management Price Collaboration 70

Oktopost

OCTOBER 24, 2022

In fact, highlighting your team members is one of the best ways to make your business seem more personal and relatable. In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. What Is an Employee Spotlight? 5 Best Practices for Creating an Employee Spotlight.

Social Media 109

Social Media How To B2B LinkedIn 109

Sprout Social

APRIL 27, 2022

Businesses need to know the R OI of campaigns to adjust and plan for future campaigns. Link tracking: lets you prove the clicks and possibly conversions on your links so you can report on the ROI of a campaign. Create mobile-deep links. Manage campaign links . Monitor campaign analytics. Auto-branded links.

URL 105

URL Engagement Domain Name API 105

Sprout Social

JANUARY 18, 2022

Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . The social applications for corporate communications are unique, so you’re better off tailoring your development plan to your business or team need. Social listening.

Skills 128

Skills Sentiment Team Press Release 128

SocMed Sean

MAY 8, 2019

Not so fast… Organic Content Is The Gift That Keeps On Giving In modern digital campaigns, the best way to get that traffic is with a high-ranking position in search engines result pages (SERPs). Most marketing teams don’t have the luxury of waiting that long in order to see results, which is where a paid media campaign can help.

SEO 239

SEO Strategy Tips Marketing 239

Sprout Social

MAY 11, 2023

Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. As its footprint in the social media landscape grows, the TikTok team has been hard at work creating brand safety solutions within their ad platform including the TikTok Inventory Filter and some pre- and post-bid safety tools.

Reputation 131

Reputation Tools Brands How To 131

The Realtime Report

MAY 14, 2014

News team can interact with the ‘Instagram Wall’ through a touchscreen monitor. Related Stories #HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms 76% of Mobile Video Ads Are Viewed In-App [Study] Social Media News Ticker: Facebook Launches Mobile Ad Network, Snapchat Adds Text Chat & Video.

Instagram 178

Instagram Mobile Hashtag News 178

Oktopost

APRIL 26, 2024

In this article, we’ll explore why your firm needs to be active on social media, the challenges associated with social media management for law firms , and share how using a specialized platform can equip your legal team with the right tools to navigate the complexities of this field.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Buffer Social

DECEMBER 17, 2019

We had a chance to chat with the team over at Pinterest about some of their best practices for brands looking to increase sales. How to leverage Pinterest for sales: 5 tips from the Pinterest team. A whopping 97 percent of top searches on Pinterest are unbranded, according to the Pinterest team. Create mobile-first content.

Brands 98

Brands Mobile Campaign Trends 98

Mindjumpers

MARCH 16, 2011

Amongst some of the other winners, the “ Old Spice &# campaign was once “again” the most remarkable in the category “Digital Campaign of the Year”. Mobile category presented by Hoefler & Frere-Jones. Users and campaigns that are creatively connecting and sharing their experience. Digital Campaign of the Year.

Film 253

Film Project Wiki Campaign 253

Sprout Social

SEPTEMBER 11, 2023

This has resulted in powerful intelligent business applications such as real-time machine translations and voice-enabled mobile applications for accessibility. The capability enables social teams to create impactful responses and captions in seconds with AI-suggested copy and adjust response length and tone to best match the situation.

Process 111

Process Sentiment Analysis Applications 111

Social Media Marketing

FEBRUARY 8, 2021

Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. Without keywords, campaigns would not even take off. Therefore, SEO is a must for any digital marketing campaign. Keywords are a cornerstone of digital marketing. Approximately 91.5%

Types 90

Types Marketing SEO Affiliate marketing 90

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. You might’ve had to email the image to yourself, download it to your mobile phone then upload it to Instagram. You can also cross-post to other channels, view in-depth analytics and collaborate with your team.

Instagram 130

Instagram Social CRM Hashtag Publishing 130