Ignite Social Media

JULY 15, 2021

You can take advantage of high-engagement ad formats like Lenses and Filters. Using Snapchat Lenses, you can craft a shareable AR experience that generates tons of engagement and views. Relevant filters that highlight the time, place, and purpose of your campaign are highly effective. Robust Third-Party Targeting.

Nielsen 161

Nielsen Newsletter Buy Social Media 161

Sherrilynne Starkie

FEBRUARY 23, 2013

This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns. Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence. Brands tend to use reach metrics which often are no measure of influence.

Blogger 389

Blogger Brands Technorati comScore 389

Rebekah Radice

AUGUST 10, 2015

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. But when it comes to Facebook engagement, gaining audience attention can be tough. If you want to increase engagement, you need to make a few changes. 11 Little Facebook Tips That Bring BIG Engagement Results.

Engagement 131

Engagement Tips Facebook Nielsen 131

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. If your organization isn’t already thinking about how to engage with the new generation of consumers, it should be. Houseparty, The platform to engage Gen-Z. downloads up 25%.

Platform 271

Platform Social Media Influencer Trends 271

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. PR professionals need to be thinking about things like web traffic, customer engagement and conversions. It is no longer acceptable to proffer low grade activity measures.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Sprout Social

JUNE 14, 2022

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Types of SMS marketing campaigns. There are many types of SMS marketing campaigns, from simple and straightforward to more complex.

SMS 107

SMS Strategy Marketing How To 107

Webbiquity SMM

MAY 6, 2014

Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.”

Conference 155

Conference Eventful Social Media Nielsen 155

Sprout Social

NOVEMBER 2, 2023

This helps determine the ROI of customer-centric engagement and service. Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns. Customer journey maps reveal critical touchpoints, like social media interactions, for timely and meaningful engagement.

Examples 103

Examples Template Templates How To 103

Ignite Social Media

MAY 9, 2017

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. The ideal numerators for an engagement or click-through rate are impressions or reach. Engagement rates and click-through rates aren’t the only way to analyze your content’s performance.

Nielsen 120

Nielsen Content Comparison CPM 120

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. Facebook Engagement Rates Continue to Grow [Report].

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

JULY 27, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! Bravo – well done! Now back at the video!

Study 220

Study Film Nielsen Disqus 220

Socialmedia.biz

FEBRUARY 23, 2019

Identifying and collaborating with these influencers for your grassroots advocacy campaigns can help you target a larger, relevant and more responsive audience. ” 68% of Instagram users like to engage with brands on an everyday basis, resulting in 58x more engagement per follower than Facebook.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Sprout Social

APRIL 13, 2017

Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. in media value for every $1 they spent on paid media. The second purpose was to acquire content.

Influencer 99

Influencer Social Media Nielsen Collaboration 99

Mindjumpers

SEPTEMBER 28, 2015

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. Your timeline is there to be noticed and video content could be just what you need to elevate your brand and engage your customers and fans. Video content is taking over. Content strategy.

Video 100

Video Content Nielsen Marketing 100

Mindjumpers

JULY 16, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Old Spice: Successful Social Media Campaign Evolution of Privacy on Facebook » The Story of The World’s Most Powerful Social Network – Facebook Posted by Jonas Klit Nielsen Jul 16th, 2010 Tweet As written on my blog , the movie about how Facebook got (..)

Social Networking 176

Social Networking Nielsen Film Facebook 176

Mindjumpers

AUGUST 5, 2010

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism.

CSR 249

CSR Meeting Social Media Energy 249

Mindjumpers

SEPTEMBER 3, 2010

An Interactive YouTube Campaign By Tipp-Ex » Watch out for Danish start-up – bringing you a social work platform Posted by Jonas Klit Nielsen Sep 3rd, 2010 Tweet Social network, working and communication platform, Facebook for business, new CEO, former founder of Zyb – this seems like an interesting mixture right?

Yammer 191

Yammer Nielsen Policies Disqus 191

Twist Image

SEPTEMBER 11, 2014

And when advertisers designate video views as the objective of their campaigns, that step translates into up to a 60% decrease in cost-per-view for video ads, the company said." million - up 18% from 97 million in the year-earlier period, according to the latest Nielsen cross-platform report. consumer engagement.

YouTube 80

YouTube Nielsen Mobile Advertising 80

Mindjumpers

AUGUST 11, 2010

The hamsters turn the KIA Soul into a hipster car and as I said in the beginning of this short post, I thought it were so down and hot damn diggidy cool that we got our car replaced on that parking lot with a KIA Soul Similar Posts: Toyota Goes Viral With Hip Hop Family Car Old Spice: Successful Social Media Campaign Old Spice Spoof nails it!

Video 176

Video Nielsen Disqus Fashion 176

Mindjumpers

JULY 22, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Foursquare Reaches 100 Million Checkins Strategic Initiatives to Engage in Social Media Within the Hospitality Industry » OliveWoo–The First Location-based Date Service Posted by Jonas Klit Nielsen Jul 22nd, 2010 Tweet On Friday, I am going to visit the SF New (..)

Foursquare 176

Foursquare Nielsen Applications Disqus 176

Bill Hartzer

MAY 26, 2010

Radian 6 – This application allows you to engage with your customers via social media. You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. Nielsen – this is one of the most well known, and trusted names in customer data analytics.

Cymfony 152

Cymfony Social Media Tools SM2 152

Hootsuite

MAY 18, 2023

This rise in popularity is due, in part, to the fact that short-form video is more accessible and engaging than ever before. From sending Snapchat stories on the subway to watching YouTube shorts in the dentist waiting room – viewers can access and engage with content at any time. daily views globally Whoa.

Video 112

Video HootSuite How To UGC 112

Mindjumpers

JUNE 26, 2010

This post is dedicated to the people working at the 170 RCT (Torture Rehabilitation Centers) around the world, the men and woman that have chosen to stand in the front line, spending their lives to help others – these people get my outmost respect and tribute.

NGO 262

NGO Nielsen Tumblr Disqus 262

Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Imagine you could segment them in how influential they are on the social web. And when they speak, people listen.

Tools 210

Tools Marketing Nielsen Social CRM 210

Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. You might be thinking the ride is smooth sailing from here, but the work is just beginning. Their values are clear across their social channels.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Mindjumpers

AUGUST 3, 2010

» Welcoming new colleagues and old ones in new jobs at Mindjumpers Posted by Jonas Klit Nielsen Aug 3rd, 2010 Tweet Yesterday was the end of summer vacation at Mindjumpers and it brought a day with new faces and old faces in new jobs and positions.

Nielsen 258

Nielsen Project Badge Disqus 258

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” Leave a Reply Click here to cancel reply.

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” Leave a Reply Click here to cancel reply.

Questions 252

Questions Company Nielsen Disqus 252

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Get to know them and engage them in real conversations.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Mindjumpers

JULY 6, 2010

Submit your work Right now the team at the Bees Award is having a huge focus on getting people all over the world to submit their entry, this is of course absolutely crucial in order to find the best blog, best campaign around the world.

Meeting 182

Meeting Nielsen Insurance Foursquare 182

Pixlee

NOVEMBER 15, 2018

In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Shoppers who engage with User-Generated Content (UGC) are more than twice as likely to make a purchase than their peers and UGC increases on-site conversion rates by 12%.

UGC 63

UGC Hotels Nielsen Authentication 63

Sprout Social

MARCH 8, 2017

Most social media managers prize their social media influencers because they can drive engagement and word-of-mouth communication to your brand at a higher rate than standard organic methods. In this article we’ll discuss three key subjects to get your influencer marketing campaign up and running. What Are Social Media Influencers?

Influencer 111

Influencer Social Media How To SEO 111

Mindjumpers

JULY 30, 2010

These are some of the main psychological motivations why people talk about products and brands and engage in word of mouth. link] Jonas Klit Nielsen says: August 5, 2010 at 5:24 pm Hi Evert, In the beginning of the blog post, you can see that it is written by J-P De Clerck which is the guy writing on the blog you have mentioned in the post.

Marketing 251

Marketing Nielsen Forums Groups 251

SocMed Sean

JANUARY 8, 2012

As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. 60% of those going online have visited a social network, with half going back everyday according to Facebook.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Convince & Convert

NOVEMBER 15, 2013

For specific arms of the different types of campaigns, there are corresponding agencies who pick up the slack. TBWACHIATDAY handles the specific vehicle campaigns and consumer-facing social activity. ” Instead, they look at engagement levels. Please Support Our Sponsors. Is Nissan adding value to people’s feeds?

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Razor Social

MAY 15, 2019

Chapter 1 – Introduction to Social Media Influencers Chapter 2 – How to Find Social Media Influencers Chapter 3 – How to Evaluate Influencers Chapter 4 – How to Reach Out and Engage with Influencers Chapter 5 – How to Measure the Results Summary. One off campaigns. C H A P T E R – 1. Setting goals.

Influencer 104

Influencer Social Media How To Campaign 104

Pixlee

OCTOBER 18, 2016

Investing in these campaigns pays off – and it goes beyond way Instagram influencer marketing to other platforms and a wide variety of topics. While many brands have increased their content production, one source reported that engagement was down 60%. Nielsen reports that 92% of people trust recommendations from individuals.

Influencer 42

Influencer Brands Nielsen ROI 42