Mindjumpers

APRIL 11, 2012

Learnings from internal data: While explaining the importance of social data, Jonas Klit Nielsen explains, “the key to measuring social marketing effectiveness lies in the marketers’ ability to analyze content-to-conversation performance, measuring impressions, reach, frequency, community growth, engagement, virality and share-ability.”

Metrics 268

Metrics Analytics Social Media Nielsen 268

Sherrilynne Starkie

FEBRUARY 23, 2013

Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Number of likes, fans, friends and followers are some examples.

Blogger 389

Blogger Brands Technorati comScore 389

Ignite Social Media

JULY 15, 2021

You can take advantage of high-engagement ad formats like Lenses and Filters. Using Snapchat Lenses, you can craft a shareable AR experience that generates tons of engagement and views. The app still gets over 200 million daily active users, and AR experiences get an extremely high engagement rate.

Nielsen 161

Nielsen Newsletter Buy Social Media 161

Social Media Strategies Summit

SEPTEMBER 23, 2022

Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. According to RivalIQ , the top-performing schools on TikTok see a median engagement rate (by view) of 6.7%. This sort of campus nostalgia is a fantastic tool for engaging parents, alums, and existing students.

Education 163

Education Examples Content Nielsen 163

Ignite Social Media

MAY 9, 2017

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. The ideal numerators for an engagement or click-through rate are impressions or reach. Engagement rates and click-through rates aren’t the only way to analyze your content’s performance.

Nielsen 120

Nielsen Content Comparison CPM 120

Social Media Strategies Summit

JUNE 8, 2023

TAKEAWAY : Brands often speak about joining the conversion — in other words, generating impressions and engagement by tapping into pre-existing, high-profile topics. Research from Databox reveals that approximately three-fifths of marketers believe video ads typically drive more engagement than image-based ads on Facebook.

Brands 130

Brands Facebook Influencer Campaign 130

Webbiquity SMM

MAY 6, 2014

Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.”

Conference 155

Conference Eventful Social Media Nielsen 155

Mindjumpers

SEPTEMBER 12, 2012

In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. Before having established whether you aim to drive brand engagement, traffic, generate leads etc., Social Media Analytics – How to Engage With The Data Of Social Media.

Report 242

Report Content Nielsen How To 242

The Realtime Report

APRIL 10, 2019

Nielsen in 2014 estimated that 80 percent of U.S. television viewers simultaneously used another device while watching television. “Our research indicates that there may be four key reasons why programs with high online engagement may benefit advertisers,” said the authors.

Study 79

Study Advertising Nielsen Retail 79

Waxing UnLyrical

NOVEMBER 20, 2018

PR professionals need to be thinking about things like web traffic, customer engagement and conversions. Vizu was acquired by Nielsen in 2012, where Dan went on to become EVP of Product Leadership for all Marketing Effectiveness products globally. It is no longer acceptable to proffer low grade activity measures.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Webbiquity SMM

OCTOBER 13, 2010

The Radian6 Dashboard enables you to monitor conversations in real time, while the Engagement Console lets you respond directly or route posts to appropriate individuals or teams and analyze the results of social media interactions. Nielsen BuzzMetrics. Traditional PR + Social Media Monitoring. Share this on Technorati. Tweet This!

SM2 202

SM2 Alterian Vocus Radian6 202

Mindjumpers

JUNE 13, 2012

Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen. The ranking of the brands is based on their performance within size and growth (35%), engagement (35%), programming (20%) and integration (10%). Creating social content is a struggle.

Report 274

Report Brands Facebook Nielsen 274

Sprout Social

NOVEMBER 2, 2023

This helps determine the ROI of customer-centric engagement and service. Customer journey maps reveal critical touchpoints, like social media interactions, for timely and meaningful engagement. Take a look at this simplified current state customer journey map from Nielsen-Norman. Identify content gaps.

Examples 102

Examples Template Templates How To 102

Mindjumpers

NOVEMBER 30, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Often you see the statement ‘listen and engage’ or ‘listen to what people are saying about you on social media’ This post is not solely about any of the above.

Data 239

Data Social Media CSR Nielsen 239

Social Media Strategies Summit

NOVEMBER 7, 2018

If your organization isn’t already thinking about how to engage with the new generation of consumers, it should be. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Houseparty, The platform to engage Gen-Z.

Platform 272

Platform Social Media Influencer Trends 272

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return. Engagement and community management. Professional .

Social Media Management 123

Social Media Management Cost Social Media Price 123

Mindjumpers

NOVEMBER 16, 2012

Engage on a personal level and demonstrate understanding; don’t try to show off and brag about your perfect products/services. Analyze engagement. See what works best and encourage deep engagement through calls to action that have already proved to work successfully. Assess industry trends. Go beyond that.

Report 216

Report Content Marketing Nielsen 216

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. Facebook Engagement Rates Continue to Grow [Report].

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Harp Interactive

APRIL 27, 2010

Nielsen reported that in January, U.S. Does your Facebook page engage the users enough for referral to their friends? More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. consumers spent a staggering seven hours a month on Facebook!

Social Graph 343

Social Graph Statistics Facebook Nielsen 343

Mindjumpers

JULY 10, 2012

As Mindjumpers CEO Jonas Klit Nielsen says in his article for IABC , an issue for global brands is found in whether to centralize communication into one brand channel such as a global brand Facebook page, or to have pages for each local market. Not only about translation. A central hub for aligned guidelines and structure.

Activities 235

Activities Social Media Brands Guidelines 235

Mindjumpers

SEPTEMBER 28, 2015

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. Your timeline is there to be noticed and video content could be just what you need to elevate your brand and engage your customers and fans. Video content is taking over. Commentable.

Video 100

Video Content Nielsen Marketing 100

Twist Image

MARCH 20, 2013

From the article: " Motorola Mobility has released its ' Fourth Annual Media Engagement Barometer ,' containing some interesting statistics on TV and DVR usage. media engagement. This was the news from Marketing Charts in today's news item titled, Americans Don't Watch 41% of Their Recorded TV Content. enewsletter. technology.

Nielsen 111

Nielsen Content RSS Newsletter 111

Stay N' Alive

MAY 11, 2017

Amount of time spent on social media each week: 6 hours and 19 minutes ( 2016 Nielsen Social Media Report). Also, 30% of millennials engage with a brand on social at least once in a month. Amount of time spent on social media each week: 6 hours and 58 minutes ( 2016 Nielsen Social Media Report). Millennials (Ages 18-34).

Social Media 50

Social Media Nielsen Marketing YouTube 50

The Realtime Report

MARCH 21, 2014

A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. What are the most popular activities that users are engaged in while accessing Twitter via mobile? Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list. .

Social Networking 170

Social Networking Mobile Twitter Tumblr 170

Twist Image

SEPTEMBER 11, 2014

A lot of that has to do with video length and consumer engagement, but we are starting to see a marketplace for longer videos, as YouTube channels become more popular and as more and more consumers are starting to watch YouTube on their connected TVs, mobile devices, etc. consumer engagement. consumer engagement. connected tv.

YouTube 80

YouTube Nielsen Mobile Advertising 80

Socialmedia.biz

FEBRUARY 23, 2019

” 68% of Instagram users like to engage with brands on an everyday basis, resulting in 58x more engagement per follower than Facebook. With regular activity on your social media platform, you’d be able to convince more and more people to not only engage with your content, but also try out your product or services.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Mindjumpers

JULY 27, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it!

Study 220

Study Film Nielsen Disqus 220

Hootsuite

MAY 18, 2023

This rise in popularity is due, in part, to the fact that short-form video is more accessible and engaging than ever before. From sending Snapchat stories on the subway to watching YouTube shorts in the dentist waiting room – viewers can access and engage with content at any time. daily views globally Whoa.

Video 112

Video HootSuite How To UGC 112

Bill Hartzer

JANUARY 27, 2013

Of those Hispanic social media users who use social media for customer service, the study found that they more frequently engage with brands for service-related issues compared to the general social media population. NM Incite is a leading social media consumer insights provider and joint venture between Nielsen and McKinsey.

Study 121

Study Social Media Nielsen Issues 121

Waxing UnLyrical

JULY 23, 2014

I think it’s because social media does increase ratings; Nielsen and the networks just haven’t figured out how to connect the dots just yet. My point is this: If social media has zero effect on drawing eyeballs to their shows, why are the networks (NBC included) so intent on promoting them on Twitter, Facebook, Instagram, etc.?

Twitter 197

Twitter Nielsen Sports Flickr 197

Sprout Social

JUNE 14, 2022

SMS business marketing reaches your target audience with timely and relevant information that can help increase brand awareness and boost engagement. Response rates can help keep your customers engaged with your SMS marketing and open opportunities for further offers. Emojis to increase engagement. ” will do.

SMS 106

SMS Strategy Marketing How To 106

Bill Hartzer

MAY 26, 2010

Radian 6 – This application allows you to engage with your customers via social media. You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. Nielsen – this is one of the most well known, and trusted names in customer data analytics.

Cymfony 152

Cymfony Social Media Tools SM2 152

Waxing UnLyrical

JULY 24, 2012

via @ nielsen shar.es/szPMq I’m a huge L E O fan and, in fact, he’s visited #measurePR before (one of our most engaged chats ever), and left us with so much to learn and think about. . — #measurepr — Geoff Livingston (@geoffliving) June 26, 2012. here’s a good primer asking if neuromarketing research increase sales?

Nielsen 185

Nielsen Flickr Metrics Research 185

Sprout Social

APRIL 13, 2017

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. This is followed by customer opinions posted online at 66%. How Much Influencers Are Earning.

Influencer 98

Influencer Social Media Collaboration Nielsen 98

Mindjumpers

JULY 16, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Old Spice: Successful Social Media Campaign Evolution of Privacy on Facebook » The Story of The World’s Most Powerful Social Network – Facebook Posted by Jonas Klit Nielsen Jul 16th, 2010 Tweet As written on my blog , the movie about how Facebook got (..)

Social Networking 176

Social Networking Nielsen Film Facebook 176

Waxing UnLyrical

MAY 17, 2011

On April 26 , Steve King aka @smallbizlabs returned for a second engagement, to talk more about research. So that’s where I pulled these transcripts from. I apologize for how late the recaps are, but better late than never, right? Of course, this got folks talking about what “real users&# are, influence, and so on.

Klout 195

Klout comScore Sample Samples 195

Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. Social media allows brands to use reputation management to engage, answer questions and interact with their customers, humanizing your brand, which turns out, consumers appreciate. That’s a lot of competition for your audience’s attention.

Reputation 90

Reputation Sentiment Nielsen Loyalty 90