Writtent Blog

DECEMBER 21, 2023

To inspire you to a more original small business content strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companies with brilliant content. With a sports theme, of course.

B2B 93

B2B Strategy Tips Content 93

Hootsuite

NOVEMBER 24, 2022

Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. Flipping the script with a ‘Blackout Friday’ campaign. What is Pantee? Once I started researching, I knew that we could make a difference.

Campaign 89

Campaign Brands Fashion HootSuite 89

Oktopost

APRIL 6, 2023

Joining the Radically Transparent podcast is Sarah Emmott, Head of Brand for Work Management by Atlassian , one of Fast Company’s “Most Innovative Companies in the Workplace”. As a career brand marketer in product-led growth companies, she’s well-versed in proving out brand-first marketing programs’ success.

Atlassian 118

Atlassian Strategy B2B Apple 118

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. She’s sincere, engaging, and well worth following for anyone from a startup background, not just those in the tech world. million Twitter followers –– 30 times more than his company!

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Adam Sherk

JULY 12, 2011

Mark Zuckerberg and key members of the early Facebook team are meeting to discuss roles and ownership stakes in the company. Eduardo is CFO and owns 30% of the company. Dustin is vice president and head of programming and his 5% of the company will come from my end. Any questions?”.

Startup 146

Startup Film Team Meeting 146

Socialmedia.biz

SEPTEMBER 19, 2016

L ast month I attended one of the most eye-opening startup marketing/growth hacking talks I’ve seen in years, so I wanted to share some highlights for you in a short multi-part series. (I I used to do this a lot more often before launching a startup !). The event, called “Growth Hack Your Sales & Personal Branding!

Startup 60

Startup Brands Conference Eventful 60

SocMed Sean

MAY 8, 2019

Not so fast… Organic Content Is The Gift That Keeps On Giving In modern digital campaigns, the best way to get that traffic is with a high-ranking position in search engines result pages (SERPs). Most marketing teams don’t have the luxury of waiting that long in order to see results, which is where a paid media campaign can help.

SEO 239

SEO Strategy Tips Marketing 239

Oktopost

OCTOBER 29, 2020

She’s guided video strategies and campaigns for companies such as Google Cloud, Cynet, Ourcrowd and Mixtiles. Now, her company helps startups and B2B companies harness the power of video to dominate their market. Her work has won awards and been viewed by thousands of people all over the world.

Video 104

Video Social Media Engagement B2B 104

Keyhole.co

APRIL 2, 2024

For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. This will help us obtain more free trial users. ” “ To generate more free trials and subscribers , we’ll use lead-nurturing emails and retargeting campaigns.”

Metrics 52

Metrics Sentiment Analysis Influencer 52

Idaconcpts

NOVEMBER 26, 2014

Read whitepapers specific to your niche from companies like Ipsos to fully understand relevant market trends before you launch. Thanks to the Internet, today’s SMBs can craft cutting-edge marketing campaigns that deliver outstanding ROI without spending much money. Business & Marketing Startups startup startups'

Tips 156

Tips Startup Banking ROI 156

Techipedia: Tamar Weinberg

MARCH 12, 2015

There are a ton of articles out there about WHY you should work with bloggers, but there isn’t a lot of info about HOW to set up your first campaign from start to finish. Not some no-name startup, like The Shelf. During our influencer marketing efforts, we ran a total of 5 campaigns, not including the two quilt posts.

Blogger 100

Blogger Influencer Campaign Fashion 100

Waxing UnLyrical

JULY 3, 2013

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Marketing your start-up requires you to determine a very specific meaning for your company. Tech companies start calling themselves “idea incubators.” Then you ask them the same question.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Ignite Social Media

JULY 11, 2023

From targeting to platform placement, to optimization and finding the correct tactics to hit your goals, we will explore the top strategies that leading social media buyers recommend for brands embarking on paid social media advertising campaigns. What audiences should you target with paid social media ads? But it is not a strategy.

Advertising 60

Advertising Social Media Brands CPM 60

Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. It’s part of our DNA – even kids will pick up a crayon and draw on the walls if they’re left alone long enough. Original Imagery.

Trends 59

Trends Content Startup Small Business 59

Waxing UnLyrical

MARCH 30, 2015

Why: “Companies should look for the ‘sweet spot,’ where an image or issue generates enough heat to elicit interest but stops short of raising qualms.” Launch Day: Generating Initial Buzz for Your Startup. 5 Clever Social Media Marketing Campaigns that Went Viral. Growth Hacking” – Ignore the Hype.

Marketing 100

Marketing Startup Consultant Flickr 100

Waxing UnLyrical

DECEMBER 7, 2016

Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. This is especially useful for larger companies that require cross-functional input and approvals. Bad reason: Because you’ve always done them… So, why stop now? Yes, we did that.). She is currently a columnist for Inc.,

Press Release 100

Press Release Startup News Journal 100

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? But consider that the average company juggles hundreds of apps at a time and is constantly churning through software. Give your company a competitive advantage. Based on your company, you’ll simply need to assess cost versus business impact.

Marketing 125

Marketing How To Software Team 125

Waxing UnLyrical

NOVEMBER 1, 2012

campaign on the Start Some Good crowdfunding platform are used to launch my startup – the SMAC! monkey, one will be given to someone with cancer (model to go into action the minute the company can financially sustain it). as a socially conscious, for-profit company. it, by pledging your financial support here.

Startup 245

Startup Banking Research Campaign 245

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: DataReportal Here are three more reasons for B2B companies to invest in Instagram ads: Stand out from the crowd. Increase B2B sales.

B2B 170

B2B Company Instagram Cost 170

Oktopost

AUGUST 3, 2021

Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Accessing data is the easy part; applying it to your campaigns is the challenge. Google Adwords campaign dashboards. Google Adwords campaign dashboards.

B2B 62

B2B Marketing Metrics Adwords 62

Oktopost

MAY 26, 2020

It’s hard out there for fintech and finserv companies. They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well.

Social Media 141

Social Media Banking Marketing Mobile 141

Socialmedia.biz

SEPTEMBER 27, 2016

Kickstarter campaign aims to create world’s biggest ‘gorilla marketing’ event. Also see: 10 rules of branding for your startup or small biz. V iral marketer Vincent Dignan is on a 100-date world tour right now, teaching companies how to blow up their social channels. Essential viral marketing tools.

Meme 60

Meme Startup Eventful Hosting 60

Webbiquity SMM

AUGUST 26, 2014

How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. Background on the two social media sites.

B2B 190

B2B MySpace Startup Social Networking 190

Direct Marketing Observations

FEBRUARY 21, 2012

“Return on investment on social media activities has been challenging to most companies in 2009. Surveys show only 18% of companies say they saw meaningful return on investment from their social media activities while the other 72% report modest, no return or inability to measure the return on their investment in social media.

Data 197

Data Social Media Radian6 ROI 197

Hootsuite

JUNE 11, 2020

In this article we’ll take a look at your ad format options, run through how to set up a video ad campaign, list up-to-date ad specs, and leave you inspired with best practices from proven performers. For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. Create your campaign.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. I understand that there are companies that have brand markers as roles but in a startup space in a small midsize company space you really shouldn’t be focusing on brand marketing unless your user growth is off the charts. Hello, everyone.

Strategy 103

Strategy Marketing Startup System 103

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. Evaluating brand sentiment can enable you to respond to feedback effectively, pick up on customer pain points, track campaign reception and success, and diagnose potential issues before they spiral out of control.

Sentiment 52

Sentiment Analysis Brands How To 52

Buffer Social

JANUARY 5, 2022

I’ve built two thriving communities on startup budgets, first as employee #1 and Director of Marketing and Community at theSkimm and now as the founder and CEO of puzzle company JIGGY. Here’s my advice for doing it right.

Communities 90

Communities How To Newsletter Small Business 90

Pam Moore

DECEMBER 2, 2020

· Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? If yes, you are not alone.

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

·. Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? The importance of researching your audience before you waste time on content or digital and social media campaigns.

Social Media 78

Social Media Marketing Small Business Training 78

Sprout Social

MARCH 10, 2021

Zendesk is a service-first CRM company that builds software designed to improve customer relationships. The Always “Like a girl” campaign and Snickers’ “You’re not you when you’re hungry” were both born out of great human insights. Consider what your company values. How do they create B2B SaaS content that feels “warm?”

B2B 93

B2B Team Film Industry 93

Janet Fouts

APRIL 27, 2014

When I started my first company I had the great good fortune to be backed by a seasoned venture capitalist and advisors to help me learn the ins and outs of running a startup. Go to the campaign page and donate, then drop me an email and we will set up a call right away. So do this right now.

Consultant 139

Consultant Startup WordPress Education 139

Convince & Convert

NOVEMBER 18, 2014

The ad campaign for that was very simple; it featured a bunch of dudes going “wassuuuupppp”. So that said, what kind of trending triggers can your startup use to connect to your audience? Here’s what Nintendo has done well by connecting Siblings Day with their Super Mario Brothers: How will trending triggers help my company?

Trends 162

Trends Content How To News 162

Oktopost

APRIL 2, 2020

People get caught up in numbers that seem great, but don’t seem to generate any additional value for the company. How much value it’s bringing to the company. . Oktopost’s brand advocacy feature allows employees to amplify the reach of company social media, adding an extra level of value for customers. What’s working.

Report 126

Report Social Media Tools ROI 126

SocialFish

MARCH 25, 2011

I scoured my Reader and fired off a few links (including some about social networks and tech companies and startups); and it seemed like a good idea to repost them here with a couple of additional ones I’ve seen since. uberShare is a startup technology company that has also set up relief efforts.

Mobile 177

Mobile SMS Startup Energy 177

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Real time marketing shows that you’re aware of what’s going on in the world and gives companies a chance to show a little personality.

Strategy 125

Strategy B2B Marketing Conference 125

Pixlee

SEPTEMBER 29, 2020

The digital era has brought about a significant shift in how successful companies promote themselves. Attending company events, social gatherings, and demonstrations. But with thousands of companies selling similar products or services, a flawless transactional journey alone isn’t enough to differentiate your brand.

Engagement 90

Engagement How To Metrics Loyalty 90