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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

Hot the heels of having been compelled to answer questions from a Senate committee hearing on Russian interference in the US election, Twitter and Facebook have both introduced new ‘transparency’ policies, features and functions. The centre will allow show all current ads, information about campaign length and the creative behind ads.

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5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

It is no secret that Facebook has seen its fair share of scrutiny related to data and security breaches, leading to Mark Zuckerberg answering questions from the Senate commerce and judiciary committees on privacy, data mining, regulations and Cambridge Analytica. Matching consumer’s behavior on mobile can positively impact campaign results.

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

“As brands make plans to celebrate diverse communities through Black History Month and others, it’s important that they approach their campaigns with authenticity, empathy and cultural intelligence,” says Blackburn. She’s also a committee member of Black@, a Sprout community resource group.

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Digital grassroots: the Internet fights back

Sherrilynne Starkie

It started in 2004 when a legislative committee held a series of hearings on digital copyright reform. There is some organization, but mostly the activity is far more distributed than orchestrated campaigns. People can now create mashups without fear of reprisal. It’s not just noise; Canadians were able to influence government policy.

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Rules to Remember About Facebook Political Ads

Ignite Social Media

Related to, created by, or run on behalf on someone running for public office, a former candidate for public office, political party, political action committee. . Related to elections, referendums, any election information campaigns, and even ads just encouraging people to vote. . If the ad is regulated as political advertising.

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Social media measurement sorted – new AMEC framework and guide #amecsummit

Danny WhatMough

As a member of AMEC’s social media measurement committee, I am delighted that today we have launched the social media measurement valid metrics frameworks and user guides. I’ve used it for strategic planning, programme execution and campaign evaluation and it works. picture credit. social media'