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67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. What happens when they do?

Mobile 186
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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal.

Mobile 149
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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. It’s still early days for this social platform, but brands should be paying attention. Source: Mobile Marketer. Source: SensorTower.

Brands 114
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Citizen Journalism: Who is a Journalist Today?

Proactive Report

Almost half of all Americans (47%) now get some form of local news on a mobile device. Citizen journalism doesn’t only apply to major political events or disasters. Citizen journalism is one of the hottest buzzwords in the news business right now. Many newsrooms are implementing some sort of citizen-journalism initiative.

Journal 99
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How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

Mobile 60
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Social Media News Ticker: Facebook Launches “Nearby Friends”

The Realtime Report

Twitter pushes further into mobile ads with MoPub integration – Twitter is now making it easier to run marketing campaigns on both Twitter and MoPub, the mobile web ad exchange that Twitter purchased last fall; the new set-up makes it much simpler for advertisers to use the two platforms together (The Wall Street Journal).

News 173
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Social Media Engagement: 5 Revamped Tricks for Brands

Pixlee

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. And it’s working.