Harp Interactive
APRIL 27, 2010
More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. Nielsen reported that in January, U.S.
Social Media Strategies Summit
NOVEMBER 7, 2018
It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one.
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Sprout Social
JULY 7, 2021
The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. It certainly caught one family in Texas off guard a few years ago.
Visually SM
AUGUST 13, 2015
And it’s no coincidence that this expansion in Twitter’s focus is occurring during a global explosion in messaging app adoption. While social platforms still continue to expand, they are facing increasing competition from OTT messaging services, and in some countries social networks have been completely surpassed in use by private messengers.
Social Media Strategies Summit
DECEMBER 20, 2023
And while photos and videos (either stock or branded) are great content to have in your toolbox, so are social graphics. The most successful social graphics are branded consistently but designed to fit within the platform environment on which you’re posting. Which of these elements are easily translatable to social media?
Social Media Marketing
FEBRUARY 8, 2021
Content Marketing works to convert mere viewers into customers, enhancing online sales, gaining customer interest and creating brand recognition. It also helps to increase followers on social media and enhances more visibility of many product pages. Use social media sites where your target audience is at.
Harp Interactive
NOVEMBER 9, 2009
Writing effectively for online media and social networks is an evolving art. As print becomes redundant, social media emerges to fill the gap with its short form communication style that is meant to engage non-readers. Instant messaging. What should you talk about 4 times a day? Where do you get the ideas?
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