What is Conversational Commerce and Why Does it Matter for Brands?
Hootsuite
OCTOBER 27, 2022
1 in 3 customers (32%) will leave a brand forever with one bad customer service experience. Many brands are using these tools to talk to more customers online: Conversational AI chatbots. Through automation, a chatbot allows customers to connect with a brand instantly. It’s called instant messaging for a reason.
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