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What is Conversational Commerce and Why Does it Matter for Brands?

Hootsuite

1 in 3 customers (32%) will leave a brand forever with one bad customer service experience. Many brands are using these tools to talk to more customers online: Conversational AI chatbots. Through automation, a chatbot allows customers to connect with a brand instantly. It’s called instant messaging for a reason.

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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. Social media platform your brand should check out: Houseparty. A Social Media Platform to Embrace Messaging: Kik.

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10 Tips For Creating Branded Social Graphics

Social Media Strategies Summit

And while photos and videos (either stock or branded) are great content to have in your toolbox, so are social graphics. The most successful social graphics are branded consistently but designed to fit within the platform environment on which you’re posting. To get started creating your own, just follow these best practices.

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Why social media teams will be at the center of conversational commerce

Sprout Social

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. It certainly caught one family in Texas off guard a few years ago.

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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. Nielsen reported that in January, U.S.

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20 Types of Digital Marketing that Works

Social Media Marketing

Content Marketing works to convert mere viewers into customers, enhancing online sales, gaining customer interest and creating brand recognition. Social Media Marketing Social Media Marketing (SMM) is a method that uses social media to promote a brand, product, or content. Use social media sites where your target audience is at.

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After the webinar: so what happens next

Socialmedia.biz

More so when you’re contending with notifications, email and instant messages during your webinar. To take it further, you must invest in a knowledge-sharing community that reflects your brand and continues discussions well beyond an hour-long webinar. But then the world continues and your webinar quickly becomes irrelevant.