Twist Image

JULY 19, 2018

Retail is in more trouble than they care to admit. or is there some innovation that retailers are missing? No retailers carried anything remotely close to it. Retailers can't beat Amazon. We all need more empathy for these retailers. This is a moment of power at the retail level. Nothing revolutionary there.

Retail 40

Retail iPhone Airlines Apple 40

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Lyst used Good On You ratings to define what makes a sustainable brand. But with the movement so broad and ill-defined, it was only a matter of time before brands leveraged sustainability for all the wrong reasons.

Retail 100

Retail Trends Fashion Marketing 100

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. Now, anyone can have the power to make a book fly off the shelves and brands are taking note. How 3 brands are promoting popular BookTok recommendations on TikTok. Maas , don’t worry.

Brands 103

Brands Retail Meme Trends 103

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Types 114

Types Instagram Brands Collaboration 114

Twist Image

AUGUST 7, 2018

This does not happen with major retailers. Recently, I was recommended to a local retailer for some home furnishings. At that same moment in time, I had bought and returned something online from a large home furnishing brand in the States, without question. The brand didn't even wait to get the goods (or check them upon return).

Retail 40

Retail Price Small Business Policies 40

Social Media Strategies Summit

MAY 10, 2019

Today’s consumers are already interacting with brands on an omnichannel level. For brands that have already embraced omnichannel marketing, the rate of customer satisfaction is 23 times higher than those still using inconsistent or incomplete multichannel marketing. As a response, the brand created Mobile Totes.

Brands 109

Brands Retail Marketing Mobile 109

Forbes Social Media

DECEMBER 3, 2018

New book Halal Branding examines how a theatre of identity politics is playing out in brand land for young Muslim consumers - a group growing globally in numbers, networks & cultural/spending clout. A springboard for debate and new opportunities, there’s thinking for brands of all denominations

Retail 75

Retail Brands Groups Groups 75

Pixlee

AUGUST 23, 2018

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. They absolutely love it!

Retail 41

Retail UGC Apparel Social Media 41

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. London-based retailer River Island uses Tags to make this reporting process easier. Let’s dive in.

Strategy 116

Strategy Brands UGC Marketing 116

Webbiquity SMM

APRIL 4, 2023

is seeking social connection: they value the “wisdom of the tribe” being part of the group. So, a brand’s content likely doesn’t belong on all platforms, nor should it be the same across all. Considering your brand / product and the message, what platform(s) logically fit?

Social Media 225

Social Media Reddit LinkedIn Research 225

Forbes Social Media

AUGUST 20, 2020

Sparc Group, LLC, the consortium of Authentic Brands Group, and Simon Property Group will go a long way in rejuvenating once powerhouse brands. It’s creation goes well beyond a mere "desperation measure", and may help define a new "brandscape".

Groups 56

Groups Groups Authentication Brands 56

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. Chatbots save retailers time and money by allowing them to customers at any time. That means retailers can offer omnichannel shopping experiences for their customers. They’re making it easier for customers to order from their favorite brands.

FAQ 122

FAQ Retail Overview Loyalty 122

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return.

Brands 275

Brands Repository Analysis Focus Group 275

Ignite Social Media

MARCH 23, 2020

We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. This is likely a combination of less competition (a lot of brands have paused spending) and increased inventory (from all the extra scrolling). What is Working Well for Brands on Social Right Now.

CPM 175

CPM Social Media CPC Sample 175

Sherrilynne Starkie

AUGUST 8, 2019

Pinterest improves organic reach for retailers. Pinterest has launched a personalized “ shopping hub” that displays at the top of users’ feeds with product recommendations pulled from retailers’ organic ProductPins and Catalog feeds. This lets retailers expand their organic reach.

News 186

News Instagram Social Media Retail 186

The Realtime Report

DECEMBER 17, 2021

The Campaign for Tobacco-Free Kids and other public health groups have urged the FDA to deny marketing applications for all flavored e-cigarettes because of the clear evidence that flavored products have fueled an epidemic of youth e-cigarette use and nicotine addiction.

Report 172

Report Applications Survey Retail 172

Sherrilynne Starkie

OCTOBER 30, 2018

. “Marketing restrictions on cannabis will be similar, but not identical, to tobacco restrictions,” said Chris Bolivar , member of the CMA’s Working Group on Cannabis and vice president, brand and marketing, Fire and Flower. ” The new Canadian legislation permits the use of recreational cannabis by adults. .”

Marketing 186

Marketing Exercises Retail Reputation 186

Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. More than ever before, consumers are holding brands accountable to make key marketing changes to showcase different faces and voices. ThirdLove .

Brands 77

Brands Content Authentication Campaign 77

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

Social Media 131

Social Media Strategy Brands Airlines 131

Sprout Social

JULY 13, 2021

A cross between a video stream, variety show and group chat, livestream shopping is the next big thing in interactive social commerce. Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences.

Video 116

Video Retail Hosting Fashion 116

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. This brand has built a business on selling luggage that airline passengers never claimed.

Brands 158

Brands Blogger Retail Case Study 158

Sprout Social

JULY 28, 2020

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. Throughout quarantine, social gave brands a direct line to their customers. According to the latest Sprout Social Index, 47% of consumers follow brands on social media to stay up to date on company news. View this post on Instagram. ??Important

Strategy 130

Strategy Retail Marketing How To 130

Sprout Social

SEPTEMBER 12, 2022

9 stellar social media management agencies for your brand. Narrowing down which ones are right for you, your team and your brand can feel like a challenge. We’re experts in building employer brands, creating trucking trends, engaging niche communities, and making email open rates climb. Hoyden Creative Group. We live it.

Social Media Management 89

Social Media Management Social Media Real Estate Brands 89

Waxing UnLyrical

MAY 13, 2019

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Here are: Some Brands that Failed to Listen. Fast Retailing.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Social media is the number one source of brand discovery for 52% of this age group.

Trends 75

Trends Retail UGC Authentication 75

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing is selling and promoting products, services, and your brand on Facebook Messenger. Also, Facebook Messenger marketing allows your business to send one-on-one messages or messages to groups. Your brand can provide a personalized shopping experience to your customers through Facebook Messenger.

Strategy 120

Strategy Facebook Marketing FAQ 120

Sherrilynne Starkie

FEBRUARY 10, 2013

Lately, times haven’t been too good for HMV , the British multinational music retailer. Mass execution, of loyal employees who love the brand. hmvXFactorFiring”, and “We’ve all been fired, in a group, of 50+ people! Related posts: Top tips for bloggers and brands. HMV Megastore (Photo credit: Jeffery Simpson).

Twitter 324

Twitter Retail Newsletter Hashtag 324

Sherrilynne Starkie

NOVEMBER 26, 2017

This is going to be a popular feature for many (I’m looking at you Donald ), including brands. This cool feature will allow longer form content onto Twitter which make it a more relevant channel for brands. This is big news for retailers and lifestyle brands wishing to boost instore sales. Nov 26, 2017. Remember QR codes?

Features 230

Features Tools Smart Phone LinkedIn 230

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities.

Engagement 110

Engagement Brands Hashtag Eventful 110

Idaconcpts

NOVEMBER 21, 2012

Did you know that the first brand on Twitter was a retailer? Yes, the first Twitter brand account was created by one of Twitter’s founders back in May 2011. Forward to December 2012 and now there are now there are several thousands brands on Twitter joining @earnestswen. I created it and emailed them.

Retail 134

Retail Affiliate marketing Compete Study 134

Convince & Convert

DECEMBER 16, 2014

Usually, I see brands sit on one of two sides of the fence. If you’re not yet familiar, Lorna Jane is a yoga and running clothing brand that started in Australia and has made its way to the US with wild and adorable success. They continually build a network of bloggers who serve as brand fans and write about them on an ongoing basis.

Blogger 154

Blogger Fashion Case Study Brands 154

Sprout Social

FEBRUARY 22, 2022

All it takes is one click to kickstart a relationship between a consumer and your brand. In this article, we’ll explore: What social shopping is and why it’s huge for brands. Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content.

Platform 103

Platform Tips Buy Instagram 103

Ignite Social Media

APRIL 2, 2019

Select your Geography: Segmentation data often gets rather granular when it comes to geography, even getting down to block groups. You can keep this “base” as one of your target groups for prospecting purposes, but this is where you can truly apply some of the behavioral and/or psychographic information that is provided about the segments.

Social Media 132

Social Media Travel Automotive Retail 132

agora pulse

JUNE 9, 2020

Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. This makes them ideal for the retail, and food and beverage sectors. By doing this, brands can encourage specific actions like increased signups or online checkouts. Pinterest for Retail.

Engagement 138

Engagement Retail Case Study How To 138

Ignite Social Media

JULY 31, 2019

This month, Instagram introduced new chat stickers for stories which let users invite their follower to join a new group chat. The owner of the group chat can then choose who they want to let join. When you click through an item, you’ll be taken to the retailer’s website, so you make a purchase.

Trends 126

Trends Social Media Price Retail 126

Pixlee

NOVEMBER 6, 2019

over the past year, and ecommerce now accounts for over 13% of all retail revenue, according to the latest figures. Marketers tend to obsess over how to approach different age groups online, and this makes sense. Gen Alpha is a much younger group, but don’t write them off just yet. How Brands Can Appeal to Gen Z and Gen Alpha.

Brands 40

Brands Privacy Retail Groups 40

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. I don’t want lip service, I want action.

Social Media 112

Social Media Team Groups Groups 112