Harp Interactive

OCTOBER 9, 2009

Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Build blogs and teach conversational marketing and business relationship building techniques.

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Social Media Press Release Marketing Widget 232

Hootsuite

JULY 29, 2021

If you accidentally share something that doesn’t give you commercial rights, you might be in violation of copyright law — which could mean some serious consequences for your brand, or even you personally. In the meantime, low- or no-budget brands can benefit from the wealth of stylish shots. Flickr Commons. Source: Flickr.

Public Domain 145

Public Domain Creative Commons Flickr HootSuite 145

Waxing UnLyrical

APRIL 26, 2012

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. Does your brand message fit the network? That aspect of marketing should influence your adoption of a new network.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

DECEMBER 8, 2014

Image: Scottish Libraries via Flickr, CC 2.0. Marketers Everywhere: Stop Marketing Your Brand. Why: Regardless of your audience, human to human connections ultimately result in successful marketing. Why: Regardless of your audience, human to human connections ultimately result in successful marketing.

Consultant 190

Consultant Journal Flickr Resources 190

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Do they care what kind of car they drive?

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Research Social Media Marketing Retail 265

Adam Cohen

MARCH 30, 2011

They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. Being first to market doesn’t guarantee success, nor is it a requirement to gain success. …getting coverage at PR and marketing conferences. Photo credit: cayusa via flickr.

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Social Media Airlines Sentiment Conference 244

Proactive Report

JUNE 1, 2010

What might raise a few eyebrows is this finding of the iVillage and SheSpeaks survey Women and the Digital Path to Purchase : 50% of women are fans or followers of grocery, health/beauty or household product brands and the stores that carry them. 36% follow a food/beverage brand. 32% follow a health/beauty brand. Blogs 33%.

Brands 82

Brands Message Boards Flickr Forums 82

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share.

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Social Media Klout Flickr Radian6 167

Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.

Syndication 103

Syndication Marketing Advertising SEO 103

Talkwalker SM

MARCH 25, 2016

From celebrity selfies to user generated content for brands, visuals are everywhere: on Instagram, Twitter, Facebook, Buzzfeed and beyond. For marketers this kind of content is gold dust that has a tendency to spread like wildfire and helps brands connect with their increasingly social savvy audiences.

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UGC Marketing Analytics Flickr 60

Social Media Marketing

JUNE 19, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Which should brands focus on ?

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Social Media Yahoo Flipboard Flickr 137

Firebelly

NOVEMBER 13, 2009

Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video.

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News Social Media Marketing Paid Search 100

Firebelly

SEPTEMBER 3, 2010

10 Steps for Optimizing the Brand for Social Search For media properties and brands, optimization combined with targeted and enterprising social networking now plays an instrumental role in capturing the attention and essentially defining the action of our customers, peers, and the trust agents and authorities who influence them.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared. What’s holding them back?

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Company Social Media Posterous StumbleUpon 231

Kikolani

FEBRUARY 25, 2016

It’s extremely hard to think about digital marketing without considering content production. If you have any experience in online marketing, you should know that the power of marketing communication is shifting away from businesses and more towards customers. Photo courtesy of mkhmarketing via flickr.

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Content Flickr SEO Engineering 82

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. Brands have realized that social networks offer an opportunity to interact directly with consumers. Influencer identification. She also blogs at [link].

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Alterian SM2 Social Networking Aggregator 127

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Firebelly

FEBRUARY 12, 2010

Social Media Marketing Best Practices By Debra Aho Williamson eMarketer forecasts that social network ad spending will reach $2.5 In Age of Friending, Consumers Trust Their Friends Less By Michael Bush People have caught on to the fact marketers are increasingly behind that influential blog post or tweet. billion in the US.

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Feed Reader Marketing Paid Search Startup 100

Techipedia: Tamar Weinberg

AUGUST 25, 2010

That’s why this is more of a message for large and not necessarily small brands. This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. Do study your influencers Want to reach out to influencers ? Yeah, most of us do.

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Social Media Engagement Forums Policies 272

Waxing UnLyrical

JULY 10, 2012

” Image: dietadeporte via Flickr, CC 2.0. It’s one we see all the time, from organizations, outlets, channels, brands, even blogs, that are trying to be everything to and for everyone, because they are so scared of their shrinking audience, the increasing competition, and have no idea how to cut through the clutter.

Flickr 209

Flickr Statistics News Questions 209

Diva Marketing Blog

DECEMBER 25, 2010

It's not all about the brand. From customer interactions to traditional research to digital platforms with funny names like blogs, Twitter, Facebook, Foursquare and Flickr. . However, with social media, when we pull off the pretty red bows, we find that the impact reaches far beyond marketing, customer service or sales.

Social Media 72

Social Media Brands Film Foursquare 72

Waxing UnLyrical

OCTOBER 17, 2011

We recognized the enormous opportunity that social channels can offer and felt that we could really extend the reach of our brand voice by speaking directly with our customers. We were extending our brand voice and needed to ensure this aligned with our existing communications channels. Title image: smemon , via FlickR, CC 2.0.

Banking 218

Banking Sentiment Campaign Team 218

Social Media Marketing

SEPTEMBER 19, 2011

First uttered some 2,000 years ago, it is a quote that today is even more important for marketers and communicators to keep in mind as we think about what we're trying to accomplish. Image credit: Dots Treats Cupcakes (Flickr) --. Oh, and if you have the courage to do so, you can always translate this post into Pirate.

Meme 140

Meme Flickr YouTube Sites 140

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. 640 Million on Facebook.

Lurker 203

Lurker Klout Policies Consultant 203

Social Media Strategery

JANUARY 6, 2014

What scared me as I read this article is that I see marketing and PR taking the exact same road. We use sophisticated algorithms to measure the specific level of influence people have among their friends. We ignore reporters and bloggers who don’t measure up to some arbitrary influencer score. Where does it stop?

Sysomos 134

Sysomos Radian6 Data Analysis 134

Kikolani

MAY 5, 2016

As more and more businesses battle it out in the cyberworld to capture the hearts and minds of netizens, the importance of link building and content marketing is more pertinent than ever. However, a lot of marketers are getting confused on the complementary relation of link building and producing great content.

Content 78

Content Findability Engineering Flickr 78

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

Bare Feet Studios

NOVEMBER 23, 2011

In case it is not obvious why brands engage social media influencers in this manner, let me summarize as I see it: Brands give things away for free in exchange for buzz. Brands hope to use influencers to build their own influence and market their products and services.

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Cost Team Influencer Communities 91

Techipedia: Tamar Weinberg

APRIL 20, 2010

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced). Be genuine. I have much to accomplish and certainly wouldn’t want to be stoned. ;P

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

The Way of the Web

NOVEMBER 22, 2010

What’s happened is that there’s a misunderstanding of the role of branding in cigarette smokers. Branding and People influence which particular product someone smokes. Removing branding won’t make any difference to the amount of people trying smoking. Cigarette by SuperFantastic on Flickr (CC Licence).

Brands 30

Brands Wikipedia Film Flickr 30

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? A free tool for finding the relative influence of any Twitter user. Create video emails? JustUnfollow. DialogFeed. ** 5 Stars.

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Tools Social Media Lithium Sysomos 206

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

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Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts. Influencers accept that they have a position to hold and won’t abuse it for a quick buck.

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Social Media Influencer MySpace Consultant 229

Koka Sexton

MAY 16, 2011

Empire Avenue is a stock market simulation social network game that allows users to buy and sell shares of people and websites. Part game, part ratings system, Empire Avenue works by allowing users to create a ticker inked to their activity on various social media profiles like Facebook, Twitter, Flickr and YouTube.

Real Estate 64

Real Estate Klout Startup Flickr 64

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Is Social Media Worth it for You? They’re being disingenuous.

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Social Media Yahoo Discount Training 164