Waxing UnLyrical

MARCH 22, 2013

Why not just set up your branded business email address, especially if you already own your domain? Wouldn’t this be one of the basic marketing mistakes to avoid ? A company branded address seems more professional. Image: cascade hiker via Flickr, CC 2.0. Should You Brand Your Business Email Address?

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Waxing UnLyrical

FEBRUARY 28, 2013

Image: Vhardy via Flickr, CC 2.0. Yes, we’re even starting to talk about marketing. Hopefully, this is what the birth of a plural democracy looks like, providing brands with the channels they need to communicate with their audiences. In this context, talking about communications and PR can seem a bit ridiculous.

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Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. Like this: Image: Nisa yeh via Flickr, CC 2.0. But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. Imagine you’re at a party.

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Waxing UnLyrical

JANUARY 25, 2013

Was I somehow branding myself as a personal or life coach? And if somehow that is how I am coming across, I need to do a much better job of marketing my business! And this will help me brand and grow my business the right way , so that I can continue to do the work that’s right for me… at least, more often than not.

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Brands Consultant Issues Flickr 271

Ignite Social Media

APRIL 8, 2022

So is it ok for brands to do the same things individuals can do? As you use social media platforms to build your brand, you shouldn’t overlook the legal consequences that might arise. Using other people’s content can get you sued, more so if you’re a brand. Can Brands Use the TikTok Music Everyone is Using?

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Fair Use Social Media Meme Public Domain 215

Waxing UnLyrical

FEBRUARY 23, 2015

have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors.

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Webbiquity SMM

NOVEMBER 30, 2017

Image credit: untitled exhibitions on Flickr. You might be saving yourself time and cash in the short term while hurting your brand in the long run. The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. ” Marketers save time and enjoy the illusion of accomplishment.

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Social Media Marketing

JULY 13, 2011

Prior to the rise of social networks, online brand management solely focused on common SEO techniques such as keywords, content, and proper HTML code. A company can no longer rely only on SEO to provide proper online brand management if they wish to survive in the online world. Guest post by Matt Polsky. However, those days are over.

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Social Media Marketing

NOVEMBER 15, 2010

Last week, Aaron Strout ( @AaronStrout ) approached a group of bloggers with the notion that we should create haikus of brand experiences we've had. One of the reasons for this would seem to be that it takes quite an effort to compose poetry, therefore it's more likely that a brand loyalist would take the time to go to that length.

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Mindjumpers

AUGUST 2, 2010

So here’s a short checklist of how you can use social media to compliment your marketing activities. On a last note, when working on social media and marketing, it cannot be emphasized enough that tagging and linking is crucial to the number of results for your search.

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Idaconcpts

FEBRUARY 15, 2013

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Conclusion: Use Apps to Enhance Your Brand.

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Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams.

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Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Image: Doug Hay via Flickr, CC 2.0. Content marketing and becoming human. It’s not just marketing. People buy from people.

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Waxing UnLyrical

APRIL 17, 2012

When it comes to entrepreneurs, management experts, professional communicators and other careerist business junkies, the dream of becoming a top brand in the marketplace is near the top of the list. And not every major brand sticks around forever. the market leader, for dominance in the industry. Now, it’s out of business.

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Review Brands Industry MySpace 214

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views.

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Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. So, how do you “bell” an influencer for your brand?

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Ari Herzog

AUGUST 22, 2013

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I led national conference panels on social media marketing. I taught MBA students and small business owners everything from Facebook marketing to email marketing. Blog News Productivity branding'

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Harp Interactive

OCTOBER 9, 2009

Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Build blogs and teach conversational marketing and business relationship building techniques.

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Adam Cohen

NOVEMBER 15, 2010

Good friend Aaron Strout had a moment of inspiration on a plane and decided to challenge a few friends to come up with Haikus about recent brand experiences. In his continuing reign as the Kevin Bacon of Social Media, Aaron was quickly able to recruit a list of talented marketers to join in the fun. Don’t recall what a Haiku is?

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Waxing UnLyrical

MARCH 28, 2011

We PR pros often talk about what Public Relations can learn from Marketing. But what can Marketing learn from Public Relations, if anything? “First, once marketing materials are shared online, they are no longer under the control of the brand. Image: Angelo Juan Ramos via Flickr, CC 2.0.

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Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. Image: infradept via Flickr, CC 2.0. How 4 Social Media Predictions Impact Email Marketers. 6 Digital Marketing Trends to Watch in 2015. Five 2015 digital marketing trends for your consideration. You’re welcome.

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agora pulse

AUGUST 7, 2019

Marketing your business online requires a lot of images. If you pay for all those images, that cost is going to eat up your marketing budget. If your brand is on the quirky side, Gratisography is the site for you. Flickr Commons. You could spend hours browsing the weird, wonderful, and vintage images on Flickr Commons.

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Public Domain Social Media Flickr Library 119

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. He needs help solving the brand challenge – er crime. There’s always more than the male perspective to consider and some brands still overlook that. What can other comic franchises teach us about content marketing?

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Webbiquity SMM

OCTOBER 13, 2015

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. Image credit: Flickr. Let’s take a look at Extra Space Storage.

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Koka Sexton

JANUARY 1, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Over 100 Great Photos on Flickr I use Flickr as my online photo bucket. I was using ImageShack or something before but when I found Flickr, I was amazed. Some nights I spend an hour or more just surfing the Flickr highway finding new pictures. Leave a comment!

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Dave Fleet

JANUARY 9, 2012

Game-Based Marketing. Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (review coming soon). The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers ( here’s my review ). The Book of Lost Things.

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Social CRM Flickr ROI Review 304

Hootsuite

FEBRUARY 24, 2020

Especially if an image is used for social media marketing. Fair use rarely applies to social media marketing. How does the use affect the potential market for the original work? It’s very unlikely images used for social media marketing without copyright permission will meet fair use criteria. What is Creative Commons?

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Social Media Public Domain Creative Commons Fair Use 145

Hootsuite

JULY 29, 2021

If you accidentally share something that doesn’t give you commercial rights, you might be in violation of copyright law — which could mean some serious consequences for your brand, or even you personally. In the meantime, low- or no-budget brands can benefit from the wealth of stylish shots. Flickr Commons. Source: Flickr.

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Public Domain Creative Commons Flickr HootSuite 145

The Marketing Blog

JULY 23, 2008

37 am Marketing, Social Media & Branding Blogs in India Jump to Comments What XML feed of some of the best Social-media, Marketing and Branding blogs in India Why Thoughts inspired by Age of Conversation’s Douglas Karr. Primarily, there was a need for an XML/OPML file for india focussed blogs.

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Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Or me, the professional marketer? Image: asvensson via Flickr, CC 2.0.

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Brands Vocus Blogosphere B2B 177

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Do they care what kind of car they drive?

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Research Social Media Marketing Retail 265

Talkwalker SM

FEBRUARY 8, 2016

The Super Bowl is one of the biggest global events for both the sporting world and for brands. While it’s just two teams that go head to head on the field, for global players from Amazon to Coca Cola, the Super Bowl is a chance to show off the full scale of their marketing arsenal to a global audience. That time has long since gone.

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Waxing UnLyrical

JULY 14, 2014

Image: Paul Townsend via Flickr, CC 2.0 . Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. How NOT to Run Your Social Media.

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Waxing UnLyrical

APRIL 8, 2015

Effective marketing. Marketing is most effective when it pulls qualified leads into your pipeline, and that’s all about attracting. How can you hone your marketing messaging to its most compelling and simple form? So we could call this marketing. Keep it simple in marketing. Image: Dennis Skley via Flickr, CC 2.0.

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Waxing UnLyrical

JUNE 2, 2014

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Image: AJ Cann via Flickr, CC 2.0. Why: Is your brand using multiple social media sites to converse with potential customers? Randy Bowden has four steps to help you revamp your brand’s social engagement.

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Conversation Exercises Small Business Consultant 205

Techipedia: Tamar Weinberg

MAY 13, 2008

A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. And it turned out that the whole thing was a viral marketing sham, too, which was discovered by numerous Digg members. The issue at hand is not the fact that the company was virtually unknown.

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Social Media Digg Brands Marketing 100

Social Media Marketing

DECEMBER 18, 2012

And just like that, the photo sharing app market is up for grabs. It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. And yet, through all of this, the Dude abides Flickr remains. So what happened? It was the photo sharing site of choice. Backed by Yahoo!,

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