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How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

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Instagram Automation Tools, Software, and Tips to Do It Right

Hootsuite

Much of the software that’s used to automate Instagram activity defies network guidelines. However, there are ethical and effective ways to incorporate Instagram automation software into your work. Or Facebook posts that include Instagram handles you can’t click because they, too, were posted automatically.

Software 145
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The Top 10 Marketing Attribution Software Solutions

Oktopost

The average consumer comes in contact with a brand 6 times on average before they purchase, which is 4 times higher than it was 15 years ago. Some might shy away from this but a good place to start figuring out the right attribution software for your needs is understanding the right attribution model for your customer/user journey.

Software 101
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The Complete Guide to Using Facebook Chatbots for Business

Hootsuite

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? For brands trying to stand out in a crowded online marketplace, this is not a good look. What is a Facebook bot (a.k.a Facebook Messenger chatbot)?

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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

If you run Facebook ads, you need to understand Business Manager. In this post, we’re going to discuss the differences between the three types of users (People, Partners, and System Users) and how to add them. If you are the brand and looking to add a partner agency who will manage your ads, you would select the first option.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 124