Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Free Brand Monitoring Tools. Social Media Brand Monitoring Tools.

The Top 10 Marketing Attribution Software Solutions

Oktopost

The average consumer comes in contact with a brand 6 times on average before they purchase, which is 4 times higher than it was 15 years ago. Facebook Vs. Google. Combined, Facebook and Google dominate 58% of digital ad spending. Marketing Attribution Software to the Rescue.

5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker.

Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). gShift is the first software built from the ground up with that approach in mind.

Web CEO SEO Software Platform Review

Kikolani

And this is impossible to do on your own manually without SEO software… unless you have too much time on your hands. Web CEO is a search engine optimization software that has a lot of great features. The post Web CEO SEO Software Platform Review appeared first on Kikolani.

Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Facebook Lexicon.

How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. Effective landing pages enhance your brand image and compel visitors to take action.

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Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. I am not talking about art as in brand and colors. Need help taking your brand to the next level?

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Paragon Software Group – A Social Experiment

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Paragon Software Group – A Social Experiment Life is good at Paragon Software. The company has a corporate marketing team that manages a Twitter profile and a Facebook page but our region (America) wanted to do more.

6 Social Media Stats to Improve Your Brand Presence

Mindjumpers

social marketing software company, released a new report: “ 6 Mind-Blowing Social Media Stats – And What They Mean for Marketers ”. Awareness has sourced the Internet to bring up some of the most interesting metrics to give brands a chance to boost their current marketing strategy.

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How to Create a Scrappy Brand Blueprint

Convince & Convert

Branding is dead!” ” “Long live branding!” ” Our relationship with the construct of branding is a little sketchy these days. How can you ensure that you’ve built a strong brand behind your marketing megaphone? Branding is dead.

Facebook 360 Photos: The New Frontier of Hyper-Engaging Content

Ignite Social Media

Perhaps most notably among these has been Facebook’s 360 video introduction, which has indisputably raised the bar for what is now considered “hyper-engaging” content. We’re talking, of course, about the advent of Facebook’s groundbreaking 360 videos and 360 photos. Facebook 360 Photos.

9 Productivity Tools I Use to Run My Company

Convince & Convert

The Convince & Convert Consulting division provides digital business counsel to some of the world’s largest brands. Facebook, Twitter, G+, Instagram graphics + a lot more. Let me know on our Facebook page , Twitter , or beyond.

Facebook News Feed Update: Now What?

Jon Loomer

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. Facebook wants you to see more stuff from people. When I wrote my post about this on Friday and shared it to Facebook, guess what happened? Oh, Facebook wants replies?

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6 Reasons Your Business Needs a Facebook Messenger Bot

Later

Did you know that 80% of businesses plan to use Facebook Messenger bots by 2020? . Messenger bots are hugely valuable to businesses and can be programmed to perform all kinds of tasks — everything from customer support, building brand awareness, and even acquiring new customers! .

The Interoperability Of Things (And Brands)

Twist Image

For years, there were MP3 players that required a whole bunch of hardware and multiple software solutions to make everything work. it takes many different kinds of hardwares, softwares and hacks to pull it all together. Think about the luxury goods or culture-based fashion brands. People will pay a premium for brands. Watch and see what Facebook does to integrate their VR platform (Oculus) within the current Facebook experience. If your brand is new.

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3 Facebook Search Tips You Might Not Know About

agora pulse

Can Facebook search really help you reach your social media marketing goals? Unlike Twitter , Facebook doesn’t have a separate advanced search function. All we’ve got is the “Search Facebook” bar in the top left hand corner.

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Which Facebook Ad Objective Should I Choose?

agora pulse

Have you ever been confused as to which Facebook Ad objective you should choose when setting up your Facebook Ad campaigns? An Array of Facebook Ad Objectives. Brand Awareness. Use the Traffic objective when your goal is to drive traffic outside of Facebook.

Why I Turned Off My Facebook Messenger Bot

Jon Loomer

During the past year, I experimented with a Facebook Messenger bot. This isn’t meant to be an indictment on Facebook Messenger bots. You will have no problem finding examples of success stories of brands using them in productive and even profitable ways.

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > How to Use Social Media for Personal Branding How to Use Social Media for Personal Branding by Tamar Weinberg on April 1, 2010 Share This is a guest post by Dan Schawbe l.

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Do Brand Characters Help or Hurt Visual Content Marketing on Facebook?

Convince & Convert

Marketers and advertisers have relied for decades on brand characters like Tony the Tiger and Mr. Clean to build brand trust and awareness through print, TV and packaging. Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience. Which poses an interesting question — do brand characters actually help a brand’s visual content marketing efforts on Facebook?

How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past.

How to Use Facebook to Market Your Business

Buffer Social

If you want your business to have a presence on social media, Facebook is probably one of the first or the first social media platform you think of. billion people use Facebook every single day, and many multiple times a day. Facebook algorithm: How the Facebook algorithm works.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Increase brand awareness for your business.

4 Real-Time Monitoring Tools that Save Your Brand Time

Ignite Social Media

How does one brand monitor and listen to the thousands, if not millions of members in its community? This daunting task seems like a nightmare to any individual managing a social channel for a brand or organization.

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The Role of Community in Modern Branding

Pixlee

The idea of community has become a major focus of brands in many verticals. critical part of any holistic branding strategy. within existing networks of consumers, as modern brands are no longer simply about. Instead, brands are defined by the people. The change makes it essential for brands to build trust by creating a. How are brands leveraging community? Building community on social media platforms helps to spread the word about a brand.

Taking the Mystery Out of Facebook Global Pages

agora pulse

Here at Agorapulse we’re about to make a big decision about our Facebook pages. And we do our best to reach all language groups on Facebook without alienating others. When I search for software company ‘Sage’ on Facebook, I get one result — their Global page.

How Brands Are Using Live Streaming Video Successfully

Convince & Convert

In the same way software nerds rule technology development (I say this with admiration, as I am married to one!), Brand control is an illusion. Brands that embrace preparation, trust, empower others, and then playfully ditch “the script” as needed will inherit the video streaming earth.

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How to Promote a Cause on Facebook

SocialFish

Since it was a natural progression of use, there are questions as to why the concept works so flawlessly through Facebook, in particular. How To Promote Your Cause By Establishing A Brand. Red) is one of the best non-profit brands that do that right: Give Them Something To Share.

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Social Media Customer Service: Brands Respond More On Twitter

The Realtime Report

A new report by social customer service software provider Conversocial looks at how social channels are being used to connect with customers, and particularly the rapid growth of customer service on social media. 297% growth in the number of replies brands sent on Facebook and Twitter.

IAB ‘Direct Brands to Watch’ are Winning with Consumer Content

Pixlee

That was the message that IAB CEO Randall Rothenberg delivered about direct brands in his recent address introducing the “IAB 250 Powered by Dun & Bradstreet” report. One of the major trends we noticed in these brands is their increased engagement on social media. Brand Marketing

What Associations Need to Know About Facebook’s API Changes

SocialFish

Ah, Facebook–that social network I love to hate , even though my career kind of depends on using it. Until yesterday, when you shared a link on Facebook via a page, you had the ability to customize the title, link description and image for that link.

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Why Your Facebook Ads (Desperately) Need Social Proof

agora pulse

Now, when a user sees the ads you run on Facebook, they take everything into consideration—including how many other people seemed to like your ad before they ever saw it. Why Your Facebook Ads Need Social Proof. How to Get Social Proof on Facebook Ads.

New Call-to-Action Button Options for Facebook Pages

Jon Loomer

Up until now, Facebook has allowed brands to use call-to-action buttons on their posts and pages, but the actions were limited. Facebook’s latest announcement puts power behind the buttons placed on pages. Booker by Booker Software. Facebook Marketing Tutorials

How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

In the past, maintaining consistent branding was a much less complex exercise than it is today. Companies were more or less in control of when and how they targeted consumers and tasks involving branding tended to be mostly contained in-house. What exactly is consistent branding?

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An Open Letter to Facebook

Techipedia: Tamar Weinberg

While Facebook is introducing new developments, they are losing sight of the old issues that are mostly “broken&# or that have not yet been addressed. Dear Facebook, I’ve been your buddy since you were open to a handful of select universities and were called thefacebook.com.

Acquisition Ideas For Your Facebook Brand Pages - Social Media

Social Media Network Marketing

Acquisition ideas for your Brand / Business Facebook Page: This is the process of getting new people on-board. You could join their Community on their Sites, join their Blogs, Join and add to their Facebook content, be on their Twitter and LinkedIn. Facebook has an amazing concept of Sponsored Advertising and so on. Software Templates: Have templates created for Emails and other software like Microsoft Word documents and so on containing the Online Links.

9 Antidotes to the Facebook Algorithm Squeeze

Convince & Convert

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth.

3 Ways People-Powered Marketing Can Make Your Brand Stronger

Convince & Convert

Instead of being “XYZ Software Company,” you’re the software company that technology expert John Doe leads. This elevates your brand from being a nameless, faceless business to being viewed as an esteemed, trusted friend.

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