Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 113

Influencer Tools Marketing Software 113

Pixlee

JANUARY 24, 2022

As marketers, we are constantly trying to innovate the various spaces our brands occupy to ensure maximum audience engagement and retention. A new renaissance period is emerging in technology and branding: Web3. Tech-savvy brands like these seek out creators within the space to capitalize on pre-existing community and notoriety.

Brands 85

Brands Authentication Collaboration UGC 85

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 130

Brands How To Authentication Exercises 130

Buffer Social

SEPTEMBER 12, 2017

Curating top content from around the web is a great strategy to increase your social media reach. But where do you start with curation? With our community’s help, we put together an ultimate list of content curation sources across multiple industries. From design to education, marketing to remote work, and beyond.

Curation 111

Curation Content Hubspot Startup 111

agora pulse

JULY 16, 2020

Are you including YouTube playlists in your social media marketing toolbox? YouTube is a widely popular marketing channel, and no one has any doubts that it can boost the visibility of any business. However, not many people are aware of the huge marketing potential behind YouTube playlists. You should! Speaking gigs.

YouTube 113

YouTube Marketing Curation URL 113

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Brands 118

Brands Avatar How To Privacy 118

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. More than two-thirds (68%) of marketers report their organization already has an advocacy program.

Strategy 132

Strategy Content Curation Press Release 132

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly. It’s sharing how your brand is making good on its promises.

Activities 116

Activities Brands Social Capital Compete 116

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. Here are 7 surefire TikTok Marketing strategies.

Strategy 91

Strategy Marketing Banking Influencer 91

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. The noise can quickly overwhelm you.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Tip 4: Curate content and create copy. There’s a reason 68% of marketers say their company has an advocacy strategy. Brand trust also gives you the pick of top talent.

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LinkedIn Tips Curation Training 115

Later

JULY 22, 2020

Many brands on Pinterest are already tapping into its huge potential for marketing and growth. From creating engaging community-focused boards, sharing inspirational content, and optimizing Pins for driving sales and traffic, the best brands on Pinterest are savvy about how they post! Whole Foods Market . Fenty Beauty .

Strategy 58

Strategy Brands UGC Marketing 58

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. Usually, the issue is a lack of strategy. Usually, the issue is a lack of strategy.

Consultant 309

Consultant Social Media Curata Sysomos 309

Hootsuite

JUNE 21, 2022

Not every brand has the budget for an in-house composer, let alone whatever Lady Gaga charges for a cookie collaboration. The other license types ( CC-BY-NC, CC-BY-NC-SA, and CC-BY-NC-ND ) are only for noncommercial use, which means they’re out-of-bounds for brands. Why use creative commons music? And what is a video without sound?

Creative Commons 136

Creative Commons Sites Public Domain Video 136

Pam Moore

SEPTEMBER 8, 2017

The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success. So, everyone in the conference room nods their heads, takes notes and smiles as if they are excited about the project.

Social Media 166

Social Media Marketing ROI Metrics 166

Buffer Social

JANUARY 24, 2024

A swipe file is a collection of curated content that strikes a chord with you, whether that's a clever tweet, a visually striking Instagram post, or a LinkedIn article that makes you think. This can range from anything as simple as a folder in your Notes app to an app dedicated to curating and collecting your inspiration.

Social Media 99

Social Media Repository Curation How To 99

Likeable

JULY 1, 2020

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. Senior Brand Director, Scotch Porter. Aleesha Smalls-Worthington is the Senior Brand Director at Quallis Brands Co., which is the parent brand of Scotch Porter.

Industry 134

Industry Marketing Insurance Yahoo 134

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 138

Campaign Engagement Marketing Hashtag 138

Sprout Social

FEBRUARY 7, 2023

Securing C-suite buy-in is essential to getting any new project off the ground. Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Using Sprout’s Employee Advocacy platform is the easiest way to launch a brand advocacy program.

Buy 94

Buy Curation Statistics Survey 94

Likeable

DECEMBER 13, 2021

If you didn’t already know, Likeable sends out a weekly newsletter called #TBT every Thursday in which we share the latest social media news and platform updates, as well as spotlight a particularly impressive piece of branded content in each edition. Barilla: Curated Spotify Playlists. View this post on Instagram.

Brands 89

Brands Reddit Content Meme 89

agora pulse

FEBRUARY 25, 2020

Task management can be a challenge for digital marketers and social media managers. Or use an online or offline Kanban board to help track the progress of what you are working on for the day (three big tasks at a time) and what stage all your projects are in. The same goes for email marketing. Curate content.

Products 193

Products Notification Curation Banking 193

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. You can’t do it all alone.

Collaboration 224

Collaboration How To Education Team 224

Hootsuite

NOVEMBER 3, 2020

billion market right now. It’s projected to grow to $604.5 E-commerce refers to a shopping experience via a website or dedicated branded app. Social commerce offers the chance to get specific, ready-to-buy products in front of the specific people who would love them, in a way that traditional e-commerce and marketing cannot.

Brands 145

Brands HootSuite Instagram Price 145

Sprout Social

AUGUST 25, 2022

Brands will spend differently depending on their unique goals. Although the cost of launching a social channel is technically free, running the profile and creating a content calendar costs a brand anywhere from $500 to $10,000 per month. Other brands opt to work with freelancers to fill their social media management gaps.

Social Media Management 125

Social Media Management Cost Social Media Price 125

BeingOptimist

DECEMBER 26, 2021

Here we have curated five resourceful tips to not only test the skill set but also the personality and aptitude of your developer. Building a skill test this way will help to validate whether they are a good fit for your project. However, the role that developer plays for each of these projects will be vastly different.

WordPress 98

WordPress Skills Project Analysis 98

Hootsuite

AUGUST 17, 2022

” Sure, you can keep your bookmarks to yourself, but it’s just as easy to curate bookmarks for the public — or specific groups. In fact, social bookmarking websites almost function like enclosed, highly curated search engines. It’s not just about building your brand via SEO. Network with like-minded folks.

Social Bookmarking 105

Social Bookmarking Tools HootSuite Aggregator 105

Socialmedia.biz

APRIL 29, 2019

Social media marketing skills are critically important today. It is through social media channels that people gain their perception of a brand and social media managers have a lot to do with forming it. You have to engage with customers and represent your brand. Project management. Content curation. Communication.

Social Media Management 125

Social Media Management Skills Social Media Curation 125

Social Media Strategies Summit

NOVEMBER 27, 2018

During his opening keynote at this year’s Social Media Strategies Summit NYC, Connor LeBas, Director of Marketing and Social Media at OWN, explained how she was able to make this transformation while still maintaining the authenticity that has earned her the respect of millions. Their audience research confirmed: They wanted curated content.

Communities 100

Communities Platform Video Fashion 100

Visually SM

FEBRUARY 3, 2015

While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation. The following list serves as a high-level framework for real-time marketing and publishing, to help you get started with your overall strategy and approach.

Content 133

Content Marketing Publishing Applications 133

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Keyhole.co

JANUARY 30, 2024

Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users?

Social Media 59

Social Media How To Patterns Sports 59

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 96

Brands Facebook Campaign Sports 96

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 113

Course Skills Marketing Training 113

Unmetric

AUGUST 9, 2019

Pinterest is the go-to content discovery and curation site for thousands of consumers. Social networks solely built for visual-sharing attract brands like a moth to a flame. With over 250 million active users, Pinterest is a great platform for brands to get the most out of their marketing campaigns. G2Crowd Rating: 4.2.

Analytics 126

Analytics Tools Price Curation 126

Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Ignite Social Media

AUGUST 15, 2017

Get Crafty with DIY Projects and Decor. Capitalize on your fans newfound DIY inspiration by filling their feeds with all kinds of DIY projects, recipes, and costumes that use your product or service. When creating content, think of your fans interests and what sort of DIY project your brand could help them with.

Content 98

Content UGC Retail How To 98

Hootsuite

MAY 11, 2022

You can have the world’s best social media marketing strategy, but it won’t be successful without proper content planning. Truly effective content planning focuses on the big picture: Your marketing goals. Connected to one or more marketing goals. Balanced between your own original content and curated content. You get it.

Social Media 113

Social Media HootSuite Content Curation 113