article thumbnail

Personal Branding Strategy: 5 Pillars to Develop a Brand of Authority and Influence

Pam Moore

SocialZoomFactor ยท Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? Personal branding is a requirement for any business leader in any niche. You have a personal brand regardless if you consciously designed it or not. . The answer is yes!

article thumbnail

What is Dark Social and How Is It Affecting Your Brand?

Convince & Convert

But what is dark social, how does it affect your brand, and how you can measure it? mobile users in the U.S. AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. Should Your Brand Worry About Dark Social?

Brands 152
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Power of Mobile

Convince & Convert

Only your mobile phone can do that. With mobile, businesses can now better attribute sales to measure the efficacy of TV, billboards, direct mail and street team efforts. Further, a brand marketer can now “track” your interactions from an email to the store and back to your mailbox.

Mobile 116
article thumbnail

You are NOT the Main Character of Your Brand Story, Your Customer Is

Pam Moore

Your audiences and customers need to feel the heartbeat of your brand in every touch. It takes 6-7 brand touches for someone to remember a brand. It is the heart of where the digital brand magic happens! The main character in your brand story is NOT YOU! You are not the main character of your brand story.

Brands 78
article thumbnail

Where Psychology Fits into an Employee Advocacy Launch

Oktopost

How do you mobilize an entire organization to market for your brand? If you want to tap into creating brand evangelists, you need to understand your employees, the same way you understand your customers. How to mobilize an entire organization to be marketing for your brand. Catch all episodes here. Episode Summary.

B2B 117
article thumbnail

Siteminis Launches Mobile Commerce Solution

Bill Hartzer

Have you been looking to turn mobile phone โ€œbrowsersโ€ into buyers? Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties โ€” regardless of the type of cell phone or carrier your customers use.

Mobile 138
article thumbnail

5 Things You Need to Know About Googleโ€™s Mobile Changes

Convince & Convert

Itโ€™s been nicknamed โ€œMobile-geddon.โ€ There are two major changes at play in Googleโ€™s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads. Unplayable content.

Mobile 60