Pam Moore

MAY 9, 2017

Organic reach on platforms such as Facebook are declining down to zero. Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. Marketers have no guarantee of reaching their ideal and target customer on any medium.

Nielsen 165

Nielsen How To Influencer Overview 165

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. Please Support Our Sponsors. Listen Now. The RSS feed is: [link].

Brands 127

Brands Sports How To MySpace 127

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Brands will spend differently depending on their unique goals. Engagement and community management. Let’s dive in. Social media management costs overall. Social strategy.

Social Media Management 122

Social Media Management Cost Social Media Price 122

Webbiquity SMM

MAY 6, 2014

.” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism. See you there!

Conference 155

Conference Eventful Social Media Nielsen 155

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Sometimes when I think of Facebook, I can’t help but think addiction. Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. In other words, having a Facebook page for your small business is a great way to advertise.

Facebook 172

Facebook Study Small Business Nielsen 172

SocMed Sean

JANUARY 8, 2012

Because social networks have opened up the opportunity for consumers to easily share their opinions of products, brands and services and statistics clearly show that consumers prefer to purchase based on recommendations from family, friends and peers than they do based on marketing material.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Mindjumpers

AUGUST 5, 2010

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. This is understandable.

CSR 249

CSR Meeting Social Media Energy 249

Mindjumpers

JUNE 26, 2010

World Without Torture World Without Torture is a global proactive community, a movement of people who share a dream and fight for a World Without Torture. It was launched on Facebook in May 26, 2010 and got more than 2000 supporters from 40 different countries in the first two weeks.

NGO 262

NGO Nielsen Tumblr Disqus 262

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. What is needed are powerful methods, and tools to track your brand in the social media paradigm. are having a major influence towards the online perception of your brand.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

MARCH 10, 2013

An exclusive partnership with Nielsen , buttressed by its recent acquisition of social TV data firm BlueFin means Twitter itself will provide data that analyzes tweets and provides ratings for the social impact of television shows. Here are four things Twitter is – or will become. Twitter as a Ratings Service.

Twitter 167

Twitter Nielsen Forums Digg 167

Webbiquity SMM

FEBRUARY 28, 2011

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

List 155

List Twitter Brands Microsoft 155

Mindjumpers

AUGUST 3, 2010

» Welcoming new colleagues and old ones in new jobs at Mindjumpers Posted by Jonas Klit Nielsen Aug 3rd, 2010 Tweet Yesterday was the end of summer vacation at Mindjumpers and it brought a day with new faces and old faces in new jobs and positions.

Nielsen 258

Nielsen Project Badge Disqus 258

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Creating Brand Advocacy. ” Over the past two years, he has built the position into what it is today: “It’s all about building advocacy for the Nissan brand.” via NissanUSA Facebook. .” Listen Now.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Buffer Social

MAY 8, 2019

So, how has Ugly grown from a startup idea to challenging billion dollar brands? Build a unique brand. The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me.

Industry 74

Industry Meme Survey Authentication 74

Pixlee

NOVEMBER 15, 2016

Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. Why should your brand utilize user generated content marketing ? It’s been proven that consumers find UGC more trustworthy and authentic than content created by a brand. Why to Use User Generated Content.

Content 41

Content UGC Loyalty Nielsen 41

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). Compare the impact of something newsy/exciting said once (through your official brand accounts or a news agency) and something said a 100 or 1000 times (through your employees accounts).

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Convince & Convert

APRIL 6, 2010

and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Take your top keywords (including your company name, product name, etc.)

Brands 143

Brands Content Social Media Consultant 143

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. It definitely helped grow my blog and my brand.

Travel 75

Travel Hosting Social Media Influencer 75

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

Laurel Papworth

JANUARY 14, 2010

In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen. Related posts.

Hotels 85

Hotels Tourism Travel Social Media 85

Sprout Social

MARCH 13, 2017

By showcasing the popularity of your brand, products and services, you can make people more confident that you’re the right choice for them. If you’re trying to decide between a shirt from two different brands, you can feel the quality of them and try them on to see which fits better. Number of users or customers.

Conversation 110

Conversation How To Review Influencer 110

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. It definitely helped grow my blog and my brand.

Travel 40

Travel Hosting Social Media Influencer 40

Mindjumpers

JANUARY 7, 2013

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. Naturally, Twitter tends to be among the first choice of social media platforms that brands decide to engage in.

Twitter 262

Twitter Brands Nielsen HootSuite 262

Ignite Social Media

FEBRUARY 11, 2021

Note: Each network counts a view differently: Facebook and Instagram: 3 seconds for a video in the feed. Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. Often calculated by engaged users divided by reach but differs by platform.

Social Media 171

Social Media CPC CPA Aggregator 171

Convince & Convert

JULY 19, 2012

But my goal is to basically just try to communicate ideas. It’s something that’s helped me build my business and my brand, so I just wanted to share how I started getting into that and some of the process and stuff. That Jakob Nielsen and other people have researched that nobody really reads online anyway.

Social Media 127

Social Media How To Consultant Data 127

Rebekah Radice

NOVEMBER 24, 2017

Monitoring is simply tracking your brand mentions. All while keeping your finger on the pulse of your industry and the health of your brand. Then dive into tools like Facebook Audience Insights and Brand24 to find common words or phrases that you can track. What I like about Brand 24 is the one-stop shop.

Hashtag 138

Hashtag Influencer Trends Industry 138

Buffer Social

JUNE 12, 2016

I’ve had my fair share of ego tied to that golden number on Twitter, Facebook, Instagram, and LinkedIn—one day I’ll point out my follower growth to a friend and the next I’ll feel all insecure about the number not being big enough. Place a Facebook/Twitter/Instagram logo on your blog. I can relate. Use hashtags.

Twitter 81

Twitter Strategy Instagram Facebook 81

Hootsuite

MARCH 3, 2022

This kind of engagement is not unique to the platform, but securing it will look different than on Instagram or Facebook. This may sound like jargon, but a 2021 Nielsen study found that 53% of TikTok users feel they can be themselves on the platform. Good engagement rates for TikTok vary between brands and industries.

Engagement 100

Engagement Tips Metrics Remix 100

Socialmedia.biz

SEPTEMBER 29, 2018

Not only this, the modern, tech-savvy customer prefers socially responsive brands over the ones that don’t take proactive steps to engage with their audience online, as it gives them an opportunity directly interact with your business. Collaborate with other relevant businesses and brands. What does that mean, you ask?

Startup 109

Startup Social Media How To Nielsen 109

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively?

Social Media 155

Social Media Radian6 Strategy SM2 155

Oktopost

JUNE 9, 2020

And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Brand Amplification. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Rebekah Radice

NOVEMBER 24, 2017

Monitoring is simply tracking your brand mentions. All while keeping your finger on the pulse of your industry and the health of your brand. Then dive into tools like Facebook Audience Insights and Brand24 to find common words or phrases that you can track. What I like about Brand 24 is the one-stop shop.

Hashtag 60

Hashtag Influencer Trends Industry 60

ProBlogger

APRIL 26, 2017

Since SmartBlogger is a writing-focused blog, the reduced visual clutter also fits its audience and brand image perfectly. According to an eye-tracking study by the Jakob Nielsen group, viewer attention drops dramatically beyond the fold. Also note how Tim uses his own face rather than a generic brand image.

Blogger 53

Blogger Conversation Nielsen Study 53

Diva Marketing Blog

NOVEMBER 30, 2011

My reactions : Women help and connect to each other by sharing their experiences; results are influencing brand perceptions and purchase behavior. . Source: Nielsen 2010 data Worldwide. Share 1 idea on how a company/brand can use social media to connect with women. . BlogPaws is supported by a very active community. .

Social Media 83

Social Media comScore Nielsen Small Business 83

Webbiquity SMM

FEBRUARY 7, 2011

Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. “The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes,&# as Nathan Hangen points out, so he offers a four-step plan to making a blog into an effective, non-pushy sales tool.

Social Media 198

Social Media Tools Tips ROI 198