How Brands Used Twitter in 2012

Mindjumpers

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. Here are some of the most important conclusions from the report: Brands Twitter activity.

The Performance of 100 Icon Brands on Facebook [report]

Mindjumpers

Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen. Yesterday, the yearly Facebook IQ icon brand report came out on Facebook focusing on the value for brands on Facebook and how 100 iconic brands are doing.

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The Digital Agency of the Future [Report]

Mindjumpers

Agencies need to define and drive relationships for brands by developing content that will engage audiences and motivate them. Similar Posts: Facebook Is Global, But Social Is Local. Mindjumpers has contributed to a new report issued today by Skyword.

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. The report reveals that among brand marketers, social spend in 2013 will increase substantially, but perhaps the budget is not being spent where impact would be the greatest. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

Why Your CEO Should Be Active On Social Media [Study]

Mindjumpers

One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective.

23 Outstanding Social PR Guides

Webbiquity SMM

What Brands Can Learn From @TODAYshow in 2014 by #SocialPR Chat. Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. Why (And How) Brands Should Build Newsrooms by Contently.

Key Points for Local Market Activation on Social Media for International Brands

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

The Top 3 ‘Big Ones’ in Social Media 2011

Mindjumpers

My top 3 follows here (and is listed in no particular order): Facebook f8. We had known each other a few months, became friends on Facebook and a couple of months later we started dating. Similar Posts: What F8 Developer’s Conference 2011 Holds for Brands and Users.

How to Kick-Start Your Content Marketing [Report]

Mindjumpers

In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. Before having established whether you aim to drive brand engagement, traffic, generate leads etc.,

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The Executive Series: High Level Strategy, Value Propositions and Social

Mindjumpers

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. From the outside, it looked a lot like a branding thing. Get beyond the simple idea that is: ‘we want 50.000 fans on our Facebook page’.

Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end.

The Shocking ROI of Influencer Marketing

Convince & Convert

The precipitous decline of organic reach on Facebook (and now Instagram) makes social media promotion of content a trickier proposition. Americans trust recommendations from real people significantly more than we trust advertising and promotions from brands, in any guise.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. Nielsen BuzzMetrics.

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How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully.

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What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

Organic reach on platforms such as Facebook are declining down to zero. Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world.

New Platforms + Meager Results = Same Old Song And Dance

Twist Image

Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers. In the early days of digital marketing, brands would be completely confused why their advertising was not performing, when there was such a large and growing audience online. For years, I would listen to brand leaders complain that search advertising doesn't work for them.

Facebook Fans: Are They Worth the Excitement?

Techipedia: Tamar Weinberg

Sometimes when I think of Facebook, I can’t help but think addiction. Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. Facebook is free, so using it cannot hurt.

Video is The New King of Content Marketing

Mindjumpers

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. Your timeline is there to be noticed and video content could be just what you need to elevate your brand and engage your customers and fans.

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Top five: Women rule content marketing!

Sherrilynne Starkie

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. Facebook introduces 3D posts.

The Story of The World's Most Powerful Social Network – Facebook

Mindjumpers

It describes how the business is being done in Silicon Valley and how building a company like Facebook demands fierce fighting, no doubts, full focus and what the costs are in lost friendships and created enemies.

11 Little Facebook Tips That Bring BIG Engagement Results

Rebekah Radice

But when it comes to Facebook engagement, gaining audience attention can be tough. Below are a few tips to help you dazzle and delight your fans – and get your Facebook Page buzzing! 11 Little Facebook Tips That Bring BIG Engagement Results. Brand Your Business.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#. Share this on Facebook.

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6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More

Buffer Social

I’ve had my fair share of ego tied to that golden number on Twitter, Facebook, Instagram, and LinkedIn—one day I’ll point out my follower growth to a friend and the next I’ll feel all insecure about the number not being big enough.

5 Facebook Stories From This Week You Need To Read

Firebelly

Digitalia | Indianapolis Social Media Marketing « Toyotas "Sienna Family" YouTube Campaign | Main | Twitter is top social media channel among Fortune 500 » February 19, 2010 5 Facebook Stories From This Week You Need To Read Facebook made a lot of news this week. Facebook Outpaces Yahoo to Become No. Facebook Is the Web’s Ultimate Timesink [STATS] By Ben Parr The average U.S. With PayPal, users will be able to purchase Facebook ads as well as credits.

Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Facebook.

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The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. There’s a lot to learn with Facebook Ads!

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

From the Nielsen Social Media Report for 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer.

Watch out for Danish start-up – bringing you a social work.

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Will iTunes’ Ping Be a Success?

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Understanding Which Social Platforms to Choose When [infographic]

Mindjumpers

With Twitter, Facebook, now Google+ and more, it is easy to confuse one with another and forget about the specific social strategy. In 2004, users were sharing 1% of content (on Facebook). AOL and Nielsen Online content sharing report 2011.

It’s Not Too Late to Return the Social to Social Media

Convince & Convert

Here’s what I mean: Three years ago, while I was still at salesforce.com, CEO Marc Benioff wrote “ The Facebook Imperative.” When I founded Addvocate , I described it in marketing terms: Terms like “empower employees to be brand advocates” (or sometimes: “brand amplifiers”).

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Build Your Brand a Social Content Ladder in 5 Steps April 6th, 2010 |Written By: Jay Baer | View Comments Tweet Sure, social media takes a lot of time, but probably not as much time as you think.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? And since square video outperformed landscape video in almost every category, we hypothesized that vertical video would eclipse square in a brand new study.

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Social Media Facts for Business Owners

The Social Media Incubator

Consider these social media stats: In the US, there are now over 149M active Facebook users. The average Facebook user logs on 3 times each day for 19 minutes each session. – Ogilvy & BuddyMedia. Social media accounts for 25% of all time spent online - over 35 minutes per hour – Nielsen. According to a recent Universal McCann study: 71% of social media participants say they are more likely to purchase from a brand they follow online.

Social Media Marketing By Age

Stay N' Alive

Amount of time spent on social media each week: 6 hours and 19 minutes ( 2016 Nielsen Social Media Report). Main social media channel: Facebook (33%), Instagram (22%), Snapchat (15.8%). When they follow brands: 48.6% of millennials follow a brand on social, and 58.9%

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? And since square video outperformed landscape video in almost every category, we hypothesized that vertical video would eclipse square in a brand new study.

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The Pope tweets and so can your CEO

Sherrilynne Starkie

This dragging of the heels is surprising when you consider that the annual Nielsen’s Social Media Report 2012 showed that 65 per cent of people on social media use it to learn more about brands and products at least once a month. Related stories: Does Facebook affect you brain?

The 4 Rs That Show a Brand Your Blog is Influential

ProBlogger

One way to monetise your blog is through working with brand partners. In any case, there are a number of factors I consider when it comes to determining if a blogger is “influential” and can be successful in securing an opportunity with a brand. Who is the brand targeting?

5 Ways to Get More Instagram Followers

Socialmedia.biz

With 1 billion users worldwide , Instagram’s rapid user-growth since its inception in 2010 has undoubtedly changed the way brands interact with their existing and potential customers.

The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. Guest Post by Dan Beltramo.

How to Utilize Social Media as a Startup

Socialmedia.biz

Not only this, the modern, tech-savvy customer prefers socially responsive brands over the ones that don’t take proactive steps to engage with their audience online, as it gives them an opportunity directly interact with your business.